在这个瞬息万变的时代,许多企业需要创新和打破传统的营销模式;在互联网的快速发展阶段,我认为企业选择,阿里、爱采购平台做宣传,但是你也会发现,无论是在,或者在阿里平台做推广,花越来越多的钱,将越来越少的效果,一些企业甚至不能赢回广告费用。相应的爱采购也随之兴起,迅速瓜分了各大平台的流量,同样也是一个大流量,对于国家平台来说,爱采购与其他平台有什么区别呢?
In this rapidly changing era, many enterprises need to innovate and break the traditional marketing mode. In the rapid development stage of the Internet, I think enterprises choose Baidu, Ali and Baidu love procurement platforms for publicity, but you will also find that no matter in Baidu or Ali platform for promotion, more and more money will be spent, less and less effect will be achieved, Some companies can't even win back advertising fees. The corresponding Baidu love purchase also rises with it. It quickly divides the traffic of each platform, which is also a large traffic. For the national platform, what is the difference between Baidu love purchase and other platforms?
今天我们将讨论爱采购和其他强大的企业之间的区别。
Today we will discuss the difference between Baidu love purchasing and other powerful enterprises.
01平台比较
01 platform comparison
,让我们来看看爱采购与世界排名某一平台的对比:爱采购排名第四,某一平台排名135。在排名方面,爱采购远远于某个平台。
First of all, let's take a look at the comparison between Baidu love procurement and a platform ranked in the world: Baidu love procurement ranked fourth, and a platform ranked 135. In terms of ranking, baidu love procurement is far ahead of a certain platform.
然后我们将爱采购的IP流量与平台的IP流量进行对比:爱采购的日均流量约为6100万元,平台日均流量约为184万元。也就是说,人工智能购买的平均每日IP流量是平台的33倍。而作为的搜索引擎,仅他的主页每天就会有7亿次的点击量,将有3.38亿次的点击量转化为的爱购浏览,所以现在是商家的分红期,可以解决这个巨大的流量;
Then we compare the IP traffic of Baidu love purchase with that of the platform: the average daily traffic of Baidu love purchase is about 61 million yuan, and the average daily traffic of the platform is about 1.84 million yuan. That is to say, the average daily IP traffic purchased by Baidu AI is 33 times that of the platform. As the largest search engine in China, Baidu's homepage alone will have 700 million hits a day, and Baidu will have 338 million hits converted into Baidu's love to buy browsing, so now is the dividend period for businesses, which can solve this huge traffic;
02平台趋势
02 platform trend
对于商家来说,对阿里推广自己的产品,无非是需要曝光,引入更多流量;然而,在互联网时代的流量竞争中,阿里巴巴平台目前获取流量的趋势却与以往不同:
For businesses, to promote their products, Alibaba needs to expose and introduce more traffic. However, in the traffic competition in the Internet era, the current trend of Alibaba platform to obtain traffic is different from the past:
1.目前已相对饱和,性价比不高。
1. At present, it is relatively saturated with low cost performance.
2.门店运营不适合大规模信息发布,关键字覆盖范围有限。
2. Store operation is not suitable for large-scale information release, with limited keyword coverage.
3.爱买的流量确实小了很多。
3. Love to buy Baidu's traffic is really much smaller.
爱买是一个传统的B2B平台,从目前的平台形式来看,商家要做的还是搭建店铺,上传产品。
Love to buy Baidu is a traditional B2B platform. From the current platform form, what businesses need to do is to build stores and upload products.
区别在于发布的产品信息以阿拉丁的形式显示在的主页上。链接用户和商家可以直接购买批发,让买家能够快速便捷的找到优质商品,为商家提供大量匹配的查询信息,获得更多的曝光率,快速达成交易,降低成本,提高利润。
The difference is that the product information released by Baidu is displayed on Baidu's homepage in the form of Baidu Aladdin. Link users and merchants can directly buy wholesale, so that buyers can quickly and easily find high-quality goods, provide merchants with a large number of matching query information, get more exposure, quickly conclude transactions, reduce costs and improve profits.
爱采购作为系列的新产品,在实施之初就得到了众多生产厂家和加工企业的青睐。作为一个获取流量的新平台,它有什么优势?
As a new product of Baidu series, baidu love purchase has been favored by many manufacturers and processing enterprises at the beginning of implementation. As a new platform to get traffic, what are its advantages?
1.目前加入人数较少,红利期明显,基本上线后几天内流量就会非常大。
1. At present, the number of participants is small, the dividend period is obvious, and the flow will be very large within a few days after the basic online.
2.信息发布没有限制,这样一个行业基本上可以覆盖所有它想要覆盖的词。
2. There are no restrictions on information release, so that an industry can basically cover all the words it wants to cover.
3.价格便宜,相对于平台实力商家36800元,目前ai采购6980元的年费确实便宜。
3. The price is cheap. Compared with 36800 yuan of platform strength merchants, the annual fee of 6980 yuan for Baidu AI purchasing is really cheap.
4.流量特别大,作为全球流量排名第四的网站,的流量实在是吹不起来。所有这些都弥补了它的弱点。所以对于企业,尤其是做实体产品的企业,可以专注于的爱心采购,在分红期快速加入,快速获得流量和客户。一些行业已经饱和。
4. The traffic is especially large. As the fourth largest website in the world, Baidu's traffic can't be blown up. All of these make up for its weakness. Therefore, for enterprises, especially those making physical products, they can focus on Baidu's love purchase, join in the dividend period quickly, and get traffic and customers quickly. Some industries are saturated.
03注意事项
03 precautions
进入爱采购发布后,特别注意:
After entering Baidu love purchase release, pay special attention to:
1.发布更多的产品信息,覆盖尽可能多的关键词,提高显示量。
1. Release more product information, cover as many keywords as possible, and improve the display.
2.做好主地图的设计,提高点击率。
2. Design the main map to improve the click through rate.
3.做好详细页面引导咨询的设计,提高查询率和转化率。
3. Do a good job in the design of detailed page guidance consultation to improve the query rate and conversion rate.
以上是
济南爱采购代运营小编为大家介绍的相关内容,想要了解更多内容,欢迎访问网站:https://www.jnacg.com
The above is the relevant content introduced for you by Jinan Baidu love purchasing agent operation editor. To learn more, please visit the website: https://www.jnacg.com