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爱采购付费数据竞争激烈的情况下,同是质商品拿什么突围?为了弄清楚这个问题,爱采购产品的本地服务商在不断的研究琢磨。排序不等于排名,在爱采购里面是没有排名这个概念。而影响它展现排序机制的一般有下面几个因素:
In the case of fierce competition of Baidu love purchase payment data, what breakthrough will the same quality goods take? In order to clarify this problem, baidu love to purchase products of local service providers in constant research. Ranking is not equal to ranking. There is no concept of ranking in love purchasing. The factors that affect the ranking mechanism are as follows:
一、.时间因素:
1、 Time factor:
我们在爱采购官网上看到的质数据的展现,它不是人为干预的,是有时间因子控制的,不同的时间,同一件商品会出现在不同的位置。
The display of quality data we see on the official website of AIPO is not human intervention, but controlled by time factors. The same product will appear in different positions at different times.
比如说,你在爱采购上做了一款土工膜的产品,上午你查询的展现位置是在首页首行,下午再查询的时候,位置可能会换到其他页面。
For example, if you have made a geomembrane product on AIPO, the display position you query in the morning is on the first line of the home page, and when you query again in the afternoon, the location may change to other pages.
这个展现位置不是毫无变化的,爱采购大数据会根据质数据的推送量,时间因子的变化程度,轮播展现在不同的位置。
This display position is not unchangeable. Baidu love purchase big data will show in different positions according to the push quantity of quality data and the change degree of time factor.
二、地域因素:
2、 Regional factors:
地域是影响你商品展现排序的重要因素之一,因为物品原产地本身占据着多的势。
Region is one of the important factors that affect the order of your products, because the origin of the goods itself occupies more potential.
当你在产品的原产地做了采购数据推送之后,大家根据地域搜索,会寻找到大量周边的产品。这也造成了,商品当地周边搜索易触发展现。
When you push the purchase data in the origin of the product, you will find a large number of surrounding products according to the geographical search. This also caused, commodity local peripheral search is easy to trigger display.
如果你是生产制造业,如果你的公司占据着大量的原产地势,做爱采购产品,一定效果非常显著。
If you are a manufacturing industry, if your company occupies a large number of original terrain, do Baidu love purchasing products, a certain effect is very significant.
三、商品质量因素:
3、 Commodity quality factors:
当然,除了时间和产地会影响到产品数据展现排序之外,还有一个很重要的影响因素之一,是商品质量因素。
Of course, in addition to the time and place of origin will affect the ranking of product data, there is also one of the very important factors affecting the quality of goods.
比如说,商品的类目化程度、图片清晰度、参数丰富度、价格等。
For example, the classification degree of commodities, picture clarity, parameter richness, price, etc.
商品的类目看似简单,但是却直接决定用户精准搜索的转化率。
The category of goods seems simple, but it directly determines the conversion rate of users' accurate search.
如果你没有很好的给你的产品做精准类目归类,那么用户用关键词搜索A产品,很可能会出现的是B产品。这样让精准搜索用户,白白流失。
If you do not have a good classification of your products, then users search for product a with keywords, and it is likely that product B will appear. This allows accurate search users, lost in vain.
同时,图片的质程度也大大影响着商品的排序机制,在同类商品里,越是质的图片,没有大量水印,没有大量logo,清晰度非常好,那么会推荐展现在大宗产品的前面。
At the same time, the quality of the image also greatly affects the ranking mechanism of commodities. In the same kind of commodities, the more quality the pictures are, without a large number of watermarks and logos, and with very good clarity, they will be recommended to be displayed in front of the bulk products.
再者,产品的参数要全面,尽量把产品的价格、产地、规格、型号、尺寸、材质等一些多展现给用户,这样用户在进行询盘的时候,可以做很好的当做参考。
Moreover, the parameters of the product should be comprehensive. Try to show the price, origin, specification, model, size and material of the product to the users, so that users can make a good reference when making inquiries.
有一点非常重要的想要提示大家,填写“价格面议”的商品销量远远没有直接标明价格的产品成交率高。
It's very important to remind you that the sales volume of commodities filled in with "price negotiation" is far less than that of products with direct price indication.
所以建议大家好根据商品的实际价格标注,不要虚标,不管是标的高还是标的低,都不是明智的。尤其是那些把产品价格标注为1元的,基本上不会取得用户的信任,询盘的效果也不会好。
Therefore, it is suggested that you should mark according to the actual price of the goods, and do not make false mark. It is not wise to mark high or low. Especially those who mark the product price as 1 yuan, basically won't win the trust of users, and the effect of inquiry will not be good.