爱采购铺开销售是在2019年,和其他B2B平台不一样的是,是国内大的搜索引擎,即使是1688也没法比。
Baidu love to purchase nationwide sales is in 2019, and other B2B platform is different, baidu is a large search engine in China, even 1688 can not compare.
爱采购和阿里巴巴不同的是:网店都是来自别人B2B合作平台,阿里巴巴网店属于站内打造,但是殊途同归目的是一样的。
The difference between Baidu AIPO and Alibaba is that the online stores are all from other B2B cooperation platforms, and Alibaba online stores are built within the site, but the same goal is achieved by different routes.
目前给爱采购引流方式还是来自搜索的“阿拉丁”关键词框架展示,引流到爱采购平台。目前来说,量不是太大,但是随着数据量的增加和各大B2B平台的发酵及市场的抄造,相信很快就会大热一把。当然值得每位企业主的参与。
Baidu's current way to attract love procurement or from the search "Aladdin" keyword framework display, drainage to the AI procurement platform. At present, the volume is not too large, but with the increase of data volume and the fermentation of the major B2B platforms and market copying, I believe it will soon be a big heat. Of course, it is worth every entrepreneur's participation.
那么爱采购和国内这些已经存在的B2B平台是什么关系?它真的能够带动传统企业转型吗?它真的是凌驾于信息流和新媒体广告之上的又一新流量载体吗?如今各BAT竞争日益激烈,我们的竞争还有多少红利?如今能被我们合理转化的流量有多少?我不断的思索,不断的研究这款让人追的火热的产品。
So what is the relationship between AIPO and the existing B2B platforms in China? Can it really drive the transformation of traditional enterprises? Is it really a new traffic carrier that is superior to information flow and new media advertising? Nowadays, the competition among bat is increasingly fierce. How much dividend does our competition have? How much traffic can we reasonably transform today? I keep thinking and researching this hot product.
1、好产品的模式一定不会很难,简单更符合用户的诉求。
1. Good product model will not be very difficult, simple and more in line with the needs of users.
爱采购的产品模式很简单,就两条线,就像我们的左右手。一手代表的是年费模式,一手代表的是采购推广模式。用这两只手举起来的效果就是强大的和流量。
Baidu love to buy the product model is very simple, on two lines, just like our left and right hand. On the one hand, it represents the annual fee mode, while on the other hand, it represents the procurement promotion mode. With these two hands raised the effect is a strong brand and traffic.
(1)年费模式:企业若想成为认证企业入驻爱采购,需以年费形式入驻第三方平台,第三方合作伙伴均是经过严格审核和官方授权后与爱采购直接对接的第三方优质平台,企业以此为桥梁进入爱采购。所有入驻的企业都是经过严格审核,并获得专属企业名片、平台多端同步展现、优质商品推荐、询盘线索、企业认证、多场景触发展现的优势权益。
(1) Annual fee mode: if an enterprise wants to become a certified enterprise, it needs to enter into a third-party platform in the form of annual fee. The third-party partners are the third-party high-quality platform directly connected with Baidu AI procurement after strict audit and official authorization. Enterprises enter Baidu love procurement with this as a bridge. All the settled enterprises have been strictly audited by Baidu, and have obtained the advantage rights and interests of exclusive enterprise business card, platform multi terminal synchronous display, high-quality commodity recommendation, inquiry clues, enterprise authority certification and multi scene trigger display.
6月权益新升级之后,还会获得更多优质权益,对大家来说,是一件一本万利的买卖。
After the rights and interests are upgraded in June, more high-quality rights and interests will be obtained. For all of you, it is a big deal.
(2)采购推广模式:在爱采购平台以固定位置进行推广,目前按实际点击付费,展现免费。此类客户在满足体验相关性的条件下,在搜索结果页特型卡片上拥有优先展现权。展现逻辑按出价和实际接入物料质量度综合排序。除此之外,爱采购暂未销售过针对关键词的包天、包月类产品。
(2) Procurement promotion mode: promotion is carried out in fixed position on the AI purchase platform. At present, it is paid according to the actual click, and the exhibition is free. Under the condition of satisfying the relevance of experience, such customers have the priority to display on the special cards on the search results page. The presentation logic is sorted according to the bid and the quality of the actual access materials. In addition, baidu love purchase has not yet sold Baotian, Baoyue products for keywords.
(3)采购推广模式就类似于竞价,按点击消费。如果你的产品好,就会获得更好的效应和流量涌入,但是比年费模式花费的也更多。
(3) Procurement promotion mode is similar to bidding, consumption by click. If your product is good, you will get better brand effect and traffic inflow, but it will cost more than the annual fee model.
如果企业实力够强,产品够厉害,你可以把年费模式和采购模式结合起来做,做到产品全覆盖
If the enterprise strength is strong enough and the products are strong enough, you can combine the annual fee model with the procurement mode to achieve full coverage of products