低质量的产品信息，很容易被平台下架。要让爱采购做出效果，优化这3个方面的信息是重中之重，它们分别是：产品标题、产品主图和产品详情。
Low quality product information is easy to be removed from the platform. In order to make Baidu love purchasing effective, optimizing the information in these three aspects is the most important, they are: Product title, product main map and product details.
爱采购代运营接下来详细给你说说怎么来优化这3方面的信息
Love purchasing agent operation, next, I'll tell you how to optimize the three aspects of information
1.产品的标题
1. Product title
a.产品的标题字数保持在10-20字之间，不要太少，不然客户不能充分了解你的产品；当然，字数也不要太多，不然会让标题显得太累赘。
a. The number of words in the title of the product should be kept between 10 and 20 words, not too few, otherwise the customers will not fully understand your product; of course, the number of words should not be too many, otherwise the title will appear too cumbersome.
b.产品的标题写法，是有公式可循的，那就是：修饰词+属性词+产品词。什么意思呢？
b. There is a formula to follow for the title of a product, that is: modifier + attribute word + product word. What do you mean?
标题前面可以加一些营销类的修饰词，比如量大优惠等，接下来放一些产品的属性词，比如：产品的、型号、产品特点、使用场景等等，这些属性词不一定都放，但是尽量多放一点，突出你的产品特色优势好处。
In front of the title, you can add some marketing modifiers, such as large quantity discount, and then put some product attribute words, such as: product brand, model, product features, use scenarios, etc. These attribute words may not be all put, but try to put more to highlight the advantages and benefits of your product features.
做爱采购代运营还需要注意一点：词不是公司名称，标题里面是不能放公司名称的，但是建议可以放上名称。
Make love purchasing agent operation also need to pay attention to a point: brand words are not company name, the title can not put the company name, but it is recommended to put the brand name.
标题的后面千万别忘了加产品的名称，也就是产品的主关键词。
Don't forget to add the name of the product after the title, which is the main keyword of the product.
另外产品标题中不要出现电话，邮箱等信息。
In addition, do not appear in the product title phone, email and other information.
2.产品的主图
2. Main drawing of product
a.一个产品的主图不能重复，并且要有5张以上的图片。图片大小为750*750像素，图片上的产品要凸出，并且产品要清晰不要模糊。
a. The main drawing of a product cannot be repeated, and there should be more than 5 pictures. The size of the picture is 750 * 750 pixels. The product on the picture should be protruding, and the product should be clear and not blurred.
b.产品的图片上面水印不要覆盖在产品主体上，不管是透明的水印，还是不透明的，都不能放在产品上面。那水印可以放哪里呢？（爱采购代运营提醒：产品的水印可以放在图片的更下面，或者左上角，或者右上角，只要不盖住产品，都是可以的。）
b. The watermark on the product image should not be covered on the main body of the product. Neither transparent watermark nor opaque watermark can be placed on the product. Where can I put the watermark? (tips for purchasing agent operation: the watermark of the product can be placed at the bottom of the picture, or in the upper left corner or the upper right corner. As long as the product is not covered, it is OK.)
c.产品的图片要跟产品有相关性，不要把不同的产品图片放在一个页面上。并且产品的主图上可以用文字突出产品的卖点。
c. Product pictures should be relevant to the product. Do not put different product pictures on one page. And the main picture of the product can use text to highlight the selling point of the product.
3.产品的详情页
3. Product details page
a.产品的详情描述要和标题属性以及主图保持一致性。展示的时候要图文并茂，不要全部放图片，也不要全部放文字，这样都是不合格的详情描述。
a. The detailed description of the product should be consistent with the title attribute and the main diagram. The exhibition should be illustrated with pictures and texts, not all pictures and not all words, which are unqualified detailed descriptions.
b.产品的详情要突出卖点，细节图以及说明可以放一些，这样可以让客户更加全面地了解产品。
b. The details of the product should highlight the selling points, and the detailed drawings and instructions can be put on, so that customers can have a more comprehensive understanding of the product.
c.详情页整体的介绍有要全面性，以及逻辑性。具体我们可以根据FABE法则来进行产品详情的介绍。什么叫FABE法则？
c. The overall introduction of the detail page should be comprehensive and logical. Specifically, we can introduce the product details according to fabe rules. What is the fabe rule?
不要急，让爱采购代运营来告诉你：
Don't worry, let AIPO agent operation tell you:
F(特征)：产品的样式、图片、外观、工艺等。
F (feature): product style, picture, appearance, process, etc.
A(功能)：产品的功能和作用。
A (function): the function and function of the product.
B(优势)：产品的好处和利益，价值以及卖点等。
B (advantages): the benefits and benefits of the product, value and selling points, etc.
E(说明)：可以放一下我们的成功案例、我们的实力以及资质证书。
E (explanation): we can share our successful cases, our strength and qualification certificate.
讲到这里，你是不是已经知道该怎么优化爱采购的产品了呢？如果还是不知道的话，也没有关系，你可以给我留言或者联系我。
Speaking of this, do you already know how to optimize the products you love to purchase? If you still don't know, it doesn't matter. You can leave me a message or contact me.
