爱采购与竞价的区别是什么？
来源：http://www.jnacg.com 发布时间：2020-11-13 11:11:52 浏览次数：次
爱采购跟竞价都属于旗下的业务，但是两个方式还是有本质的区别的。下面跟大家具体的聊聊:
First of all, love purchasing and bidding belong to Baidu's business, but there are essential differences between the two ways. Let's talk about it in detail
一.竞价属于被动搜索，根据关键词提供广告位的排名，按照点击扣费展现不收费的模式。展现的是客户的网站、商城等基础应用。而爱采购是属于旗下的B2B电商平台，属于阿里巴巴的性质。提供给企业商铺展现位及产品的发布。可以全网询价并进行交易。
1、 Baidu bidding belongs to passive search, according to the keyword to provide Baidu advertising position ranking, according to click deduction show no charge mode. Show the customer's website, mall and other basic applications. AIPO is a B2B e-commerce platform under Baidu, belonging to the nature of Alibaba. To provide business shop display space and product release. Inquiry and transaction can be conducted in the whole network.
二.竞价展现比较单一，主要通过首页广告位现在，一般客户合作也会投放直通车跟信息流业务来扩大展现。
Two. Baidu's bidding is relatively simple, mainly through Baidu home page advertising. Now, general customer cooperation Baidu will also put Baidu direct train and Baidu information flow business to expand.
而爱采购目前的展现方式有四种:
At present, there are four ways to show AIPO
1.爱采购平台内部的展现。
1. Love the internal display of the purchasing platform.
2.电脑及手机的首页有专属的爱采购优质商品的推荐位。
2. Baidu home page of computer and mobile phone has exclusive recommendation position for purchasing high-quality goods.
3.爱采购的专属名片可以直接提现爱采购的产品信息及企业信息。
3. The exclusive business card of AIPO can directly show the product information and enterprise information of AIPO.
4.爱采购目前合作了14家行业平台，也可以引流展现。
4. At present, AIPO has cooperated with 14 industry platforms, which can also be used as a drain.
三、竞价属于CPC点击付费广告形式（什么是CPC?），类似阿里巴巴网销宝，淘宝直通车，但是流量巨大，搜索用户购买并不精准，这个“开车费用”远远超过阿里系CPC，效果却不尽人意；同时竞价展现的是客户的网站、商城等自建平台，没有一定技术实力的企业并不能做到自建平台的绝对安全和良好的用户体验度。
3、 Baidu bidding belongs to the CPC pay per click advertising form (what is CPC?), similar to alibaba.com.com and Taobao through train. However, due to the huge traffic volume of Baidu, the search user purchase is not accurate, and the "driving cost" is far more than that of Alibaba CPC, but the effect is unsatisfactory. At the same time, baidu bidding shows the self built platforms such as customer websites and shopping malls, without certain technology Force of the enterprise can not achieve the absolute security of self built platform and good user experience.
爱采购属于旗下的B2B电商平台，全网爬取B2B优质内容，属于阿里巴巴的性质，提供给企业商铺展现位及产品的发布，可以全网询价并进行交易。
Baidu AIPO belongs to Baidu's B2B e-commerce platform. The whole network crawls B2B high-quality content, belonging to the nature of Alibaba. It provides enterprise shops with exhibition space and product release, and can make inquiries and conduct transactions on the whole network.
