目前爱采购受到的关注度与认可程度还是比较高的,很多客户已经成功入驻,大多商家采取了固定年费的入驻模式,但是很多商家发现同样的产品,为什么我的排名没有别人家的好呢,怎么样才能让我的排名靠前一些呢。通过多数账户的运营经验,这里跟大家分享一些经验,仅做参考。
At present, the attention and recognition degree of Baidu love purchase is still relatively high. Many customers have successfully settled in. Most businesses have adopted the fixed annual fee entry mode. However, many businesses find the same products. Why is my ranking not as good as that of others? How can I rank higher. Through the operation experience of most accounts, here I would like to share some experience with you for reference only.
一、信息标题
1、 Information title
信息标题是比较重要的,客户通过搜索后,看到的信息要符合客户的需求,抓住客户的需求点,但是也需要符合系统对优质信息标题的规定。
The information title is more important. After the customer searches, the information first seen by the customer should meet the customer's demand and grasp the customer's demand point. However, it also needs to comply with the system's provisions on the title of high-quality information.
标题要求:一般不超过60字,可包含2~3个关键词,标题中要包含产品、产品名称、产品型号特征及描述,中间用空格隔开
Title Requirements: generally no more than 60 words, can contain 2-3 keywords, the title should include product brand, product name, product model features and description, with spaces in the middle
二、关键词设定
2、 Keyword setting
关键词是实现网民与广告主取得联系的桥梁,所以关键词与标题、业务的相关性要高,关键词的选取要与所体现的信息内同一致。
Keywords are the bridge between netizens and advertisers, so the relevance between keywords and titles and business should be high, and the selection of keywords should be consistent with the information reflected.
关键词:可以置5-7个词,包含名称、产品名称、产品型号等,中间逗号隔开
Key words: 5-7 words, including brand name, product name, product model, etc., separated by commas
三、产品参数设定
3、 Product parameter setting
详细的产品参数有助于网民跟容易了解你的产品信息,增强意向性。
Detailed product parameters can help netizens to easily understand your product information and enhance the intentionality.
产品参数:不少于5个,尽可能多填写,名称务必设置好,方便爱采购信息收录信息
Product parameters: no less than 5, fill in as much as possible, brand name must be set well, convenient Baidu love purchase information to include brand information
四、详情页设定
4、 Details page setting
我们可以不必做的和淘宝那样精美,但是可以做的详细点。不必面面俱到,但是可以尽可能的介绍您产品的优势,这样销售也是可以减少很多工作量,并且也加速了客户的下单时间。从而为客户节省了更多的时间。
We do not have to do and Taobao as exquisite, but can do more detailed. You don't have to cover everything, but you can introduce the advantages of your products as much as possible. In this way, sales can also reduce a lot of workload, and also accelerate the order time of customers. This saves customers more time.
产品主图:像素750*750,比例1:1,必须5张图片,清晰度高(主图不建议含劣质水印、联系方式,如果一定要加,不可以挡住产品主体,不可以每张都有)
Product main image: 750 * 750 pixels, scale 1:1, must have 5 pictures, high definition (the main image is not recommended to contain poor quality watermark, contact information, if you must add, can not block the main product, can not have each)
产品描述:原则不低于300字不低于3张图片,不可频繁出现联系方式
Product Description: no less than 300 words and no less than 3 pictures. Contact information is not allowed to appear frequently
产品权重:每个店铺可设置10款商品权重,权重1展现机会越大,依次类推,每个权重值对应1款商品,权重值不可重复设置
Product weight: each store can set the weight of 10 products, the greater the opportunity of weight 1, and so on. Each weight value corresponds to 1 product, and the weight value cannot be set repeatedly
以上就是对爱采购推广过程中,提升排名的经验分享,希望对于商家有一些帮助,
The above is the experience sharing of Baidu love in the promotion process of promoting the ranking. I hope it can help businesses,