这里不难理解为什么会有展示曝光和询盘的差异了,2400产品可以覆盖的关键词至少是6000个以上,100个商品就是300个词,所以本身我们就对爱采购的六大权益是否充分利用起来。
It's not difficult to understand why there is a difference between display exposure and inquiry. 2400 products can cover at least 6000 keywords, and 100 commodities are 300 words. So we are making full use of the six rights and interests of Baidu AIPO.
1.时间因素:
1. Time factor
我们在爱采购官网上看到的优质数据的展现,它不是人为干预的,是有时间因子控制的,不同的时间,同一件商品会出现在不同的位置。比如说,你在爱采购上做了一款游泳圈的产品,上午你查询的展现位置是在首页首行,下午再查询的时候,位置可能会换到其他页面。这个展现位置不是一成不变的,他根据优质数据的推送量,及时间因子的变化程度,轮播展现在不同的位置。
The display of high-quality data we see on the official website of Aipu is not human intervention, but controlled by time factor. The same product will appear in different positions at different times. For example, you have made a swimming circle product in love shopping. In the morning, the display position you inquire about is on the first line of the home page. In the afternoon, when you inquire about it again, the position may change to other pages. This presentation location is not immutable. According to the push amount of high-quality data and the change degree of time factor, the carousel is displayed in different locations.
2.地域因素:
2. Geographical factors:
地域是影响你商品展现排序的重要因素之一,因为物品原产地本身就占据着更多的优势。
Region is one of the important factors that affect the ranking of your goods, because the origin of goods itself occupies more advantages.
当你在产品的原产地做了采购数据推送之后,大家根据地域搜索,就会寻找到大量周边的产品。这也造成了,商品当地及周边搜索更易触发展现。
When you push the purchase data in the country of origin of the product, you will find a large number of surrounding products according to the geographical search. This also makes it easier for local and surrounding search to trigger the display of commodities.
3.商品质量因素:
3. Commodity quality factors:
当然,除了时间和产地会影响到产品数据展现排序之外,还有一个很重要的影响因素之一,就是商品质量因素。
Of course, in addition to time and place of origin will affect the ranking of product data, there is also a very important factor, which is the quality of goods.
比如说,商品的类目优化程度、图片清晰度、参数丰富度、价格等。
For example, the degree of commodity category optimization, picture clarity, parameter richness, price, etc.
商品的类目看似简单,但是却直接决定用户精准搜索的转化率。
The category of goods seems simple, but it directly determines the conversion rate of users' accurate search.
如果你没有很好的给你的产品做精准类目归类,那么用户用关键词搜索A产品,很可能就会出现的是B产品。这样就让精准搜索用户,白白流失。
If you don't classify your products accurately, then if users search for product a with keywords, it is likely that product B will appear. In this way, accurate search users will be lost in vain.
同时,图片的优质程度也大大影响着商品的排序机制,在同类商品里,越是优质的图片,没有大量水印,没有大量logo,清晰度非常好,那么就会把产品展现在大宗产品的前面。
At the same time, the quality of pictures also greatly affects the sorting mechanism of commodities. In similar commodities, the more high-quality pictures, without a large number of watermarks and logos, and with very good clarity, will show the products in front of the bulk products.
再者,产品的参数要全面,尽量把产品的价格、产地、规格、型号、尺寸、材质等一些多展现给用户,这样用户在进行询盘的时候,可以做很好的当做参考
Moreover, the product parameters should be comprehensive, try to show the price, origin, specification, model, size, material and other aspects of the product to users, so that users can make a good reference when making inquiries
有一点非常重要的想要提示大家,填写“价格面议”的商品销量远远没有直接标明价格的产品曝光率高。
There is a very important point to remind you that the sales volume of products with "price negotiation" is far less than that of products with direct price indication.
所以建议大家根据商品的实际价格标注,不要虚标,不管是标的高还是标的低,都不是明智的。尤其是那些把产品价格标注为1元的,基本上不会取得用户的信任,询盘的效果也不会好。
Therefore, it is suggested that we mark the price according to the actual price of the goods, and do not make false bid. It is not wise to mark high or low. Especially those who mark the product price as 1 yuan will not win the trust of users, and the effect of inquiry will not be good.