作为的搜索引擎,在互联网经济发展的进程中一直扮演着流量分发端口的角色,依靠七亿月活搜素用户,接入全网的优良站点,优良在线商家和商品遍及各个行业、覆盖各大品类,爱采购只用了一年多的时间就比肩阿里巴巴了,有着如此优厚的条件,但有的用户却依然用不好爱采购,下面我们就通过六步来看看到底怎样才可以做好爱采购吧。
As China's search engine, Baidu has been playing the role of traffic distribution port in the process of Internet economic development. Relying on Baidu's 700 million monthly live search users, it has access to excellent sites throughout the network. Excellent online businesses and goods cover all industries and categories. Baidu love purchasing has been comparable to Alibaba in just over a year, With such favorable conditions, but some users are still not good at Baidu love purchasing. Let's take six steps to see how to do Baidu love purchasing well.
01利用工具把产品主词拓展好。
Use tools to expand the subject of the product.
把相同需求的词(2-3)组合在一起+相应的营销语,做标题。产品标题建议围绕商品主体去写,比如产品的、关键词、属性词、应用范围等,突出产品优势;产品标题一定要包含产品名称,标题字数建议在20个字以内;产品标题不要出现关键词堆砌,也不要出现多余的符号。
Put the words (2-3) with the same needs together with the corresponding marketing words to make the title. The product title should be written around the main body of the product, such as the brand, keywords, attribute words and application scope of the product, so as to highlight the advantages of the product; The product title must include the product name, and the number of words in the title is recommended to be less than 20 words; Product title should not appear keyword stack, also do not appear redundant symbols.
02一定记得做企业名片认证,增加企业公信力。
02 remember to do business card certification, increase the credibility of enterprises.
商家的公信力是很重要的,一个具有公信力的商家在产品销售的时候也会有更大的市场,这也就是信任的力量。通过企业名片认证就能打造性,增加企业公信力,因为这个平台本身就是具备性的,有了再推广自然就可以增加关注度。
The credibility of the business is very important. A business with credibility will have a larger market when selling its products, which is the power of trust. Through business card certification, we can create authority and increase the credibility of the enterprise, because this platform itself is authoritative. With authority, further promotion will naturally increase attention.
03不用多,大概有10条新发即可。
03 a day without much, about 10 new hair can.
天天坚持来,隔2天或者3天,自己查,所发的10条是否收录了,是否参加排名了,同时看后台的数据情况变化。
Every day, every two or three days, check whether the 10 items you sent are included, whether you participate in the ranking, and at the same time, see the changes in the background data.
04需要注意的是,那3-6张的主图,一定要清晰,有重 点的突出。
It should be noted that the 3-6 main drawings must be clear and focused.
上传3-6张主图,每张大小不超过4MB,至少有三张不同的产品图片。长宽比为1:1,图片尺寸不小于450*450 ,建议750*750。产品图片清晰,水印大小不得超过图片的20%,不得遮挡产品主体。不要模糊变形,产品图片不要重复,有些产品就只有一种图片,然后主图和组图都是那张,这样用户不能了解到想要的信息也是会走的,产品主图和组图也要设计,这样才能从众多的同行中脱颖而出,吸引用户点击您的产品。
Upload 3-6 main images, each size no more than 4MB, with at least three different product images. The aspect ratio is 1:1, and the image size is not less than 450 * 450. 750 * 750 is recommended. The image of the product shall be clear, the watermark size shall not exceed 20% of the image, and the main body of the product shall not be covered. Don't blur and deform, and don't repeat the product picture. Some products have only one picture, and then the main picture and group picture are the same one. In this way, users can't understand the information they want. The main picture and group picture of the product also need to be designed, so that they can stand out from many peers and attract users to click on your product.
05详情页内容,也要针对性,不要为了完成而完成。
05 details page content, but also targeted, not to complete and complete.
商品详情页的内容是吸引买家发送询盘的重要决定因素之一,详情页也要设计得精美一点,紧抓用户痛点,让用户选择你。产品详情页内容要分区明确,内容不仅要详尽还要突出商品重 点,产品的参数建议是越多越好,越详细越好,参数越详细,用户就会越觉得靠谱。
The content of the product details page is one of the important determinants to attract buyers to send inquiries. The details page should also be designed exquisitely to grasp the pain points of users and let users choose you. The content of the product details page should be clearly partitioned. The content should not only be detailed, but also highlight the key points of products. The more detailed the product parameters are, the better. The more detailed the parameters are, the more reliable users will feel.
06一定要下载爱采购卖家版App。
06 be sure to download the app of AIPO seller.
每天注意接收客户咨询和推荐商机!每周至少登录2次,建议每天登陆。
Pay attention to receive customer consultation and recommend business opportunities every day! Log in at least twice a week. It is recommended to log in every day.