山东百度爱采购运营代理

Skill 1: do a good job of product title

产品标题是买家在大搜、爱采购主搜找到商家的直接方法，一个好的标题对产品曝光起着至关重要的作用。那什么是好的标题呢？标题不宜太长也不宜太短，字数在20字左右，标题包含一个核心关键词，5个左右延伸关键词，这样才能保证不管买家用哪个关键词搜索，都能搜到你的产品。

Product title is a direct way for buyers to find merchants in Baidu search and love purchase main search. A good title plays a vital role in product exposure. What is a good title? The title should not be too long or too short. The number of words is about 20 words. The title contains a core keyword and about 5 extended keywords, so as to ensure that no matter which keyword the buyer uses, you can find your product.

这个听起来简单，但很多人一上手就弄复杂。很多企业在产品标题中恨不得将所有关键词都堆砌上去，这样以来不仅影响用户对产品的直观判读，而且影响产品的收录，不利于曝光和转化。

This sounds simple, but many people get complicated as soon as they start. Many enterprises want to stack all keywords in the product title, which not only affects the user's intuitive interpretation of the product, but also affects the baidu collection of the product, which is not conducive to exposure and transformation.

技巧2：产品图片不加水印

Tip 2: product images without watermark

可能有过电商运营经验的商家都知道这一点，但对于很多没什么经验的中小企业来说，爱采购店铺曝光不足，问题往往就是出在产品图片上。产品图片应该是清晰度高，图片比例为1:1，主体突出，页面干净无水印。为什么说水印会影响曝光呢？换位思考一下，假如你是一名买家，当你看见各种水印遮挡的产品主图时，你还有继续了解该产品的想法吗？产品水印严重影响用户观感，添加水印往往适得其反。

Businesses with e-commerce operation experience may know this, but for many inexperienced small and medium-sized enterprises, baidu love procurement stores are underexposed, and the problem often lies in the product pictures. The product picture should be high definition, the picture ratio is 1:1, the main body is prominent, and the page is clean without watermark. Why do watermarks affect exposure? If you are a buyer, do you still have the idea to continue to understand the product when you see the main pictures of the product covered by various watermarks? Product watermarking seriously affects users' perception, and adding watermarking is often counterproductive.

技巧3：详情页要图文并茂

Tip 3: the details page should be illustrated

产品详情页是产品转化的关键，客户点击标题可能是有购买意向，那么当客户浏览到详情页那就说明客户不仅是有意向，而是已经在根据详情描述做对比了。当详情描述将产品性能、优势阐述的完善细致，就能在很大程度上激起客户的购买欲，产品转化就成功了一大半。

The product details page is the key to product transformation. The customer may have purchase intention by clicking the title. When the customer browses the details page, it means that the customer is not only interested, but has made comparison according to the details. When the detailed description describes the product performance and advantages in detail, it can arouse customers' desire to buy to a great extent, and more than half of the product transformation is successful.

以上3点从技术方面来看操作起来简直毫无难度，但在实际运营中，能够真 正严格按照这3点来发布产品信息的商家却少之又少。

From the technical point of view, the operation of the above three points is almost no difficulty, but in the actual operation, few businesses can really release product information in strict accordance with these three points.