爱采购是旗下的B2B垂直搜索引擎，商家可通过爱采购与搜索无缝对接，满足用户对于采购信息检索的需求，为入驻企业找到精 准买家，同时为企业带来全新的运营理念，帮助企业转型变革。
Baidu love procurement is Baidu's B2B vertical search engine. Businesses can seamlessly connect Baidu love procurement with Baidu search to meet users' needs for procurement information retrieval, find accurate buyers for settled enterprises, bring new operation concepts to enterprises and help enterprises transform.
我们在帮助爱采购会员代运营的过程中，经常遇到客户对商铺运营存在许多疑惑，下面总结了一些大多数客户会遇到的问题，做一个简要的解答和分析。
In the process of helping aigou members operate on their behalf, we often encounter customers' doubts about the operation of shops. The following summarizes some problems that most customers will encounter and makes a brief answer and analysis.
爱采购是一个帮助用户触达海量优良产品，为商家提供多重曝光以及接触精 准消费者的购物平台，为买家和卖家搭建互惠共赢的桥梁。
Baidu love purchasing is a shopping platform that helps users reach a large number of excellent products, provides businesses with multiple exposure and accurate consumers, and builds a mutually beneficial and win-win bridge for buyers and sellers.
付费入驻爱采购只是使用爱采购的门槛，想要实现通过爱采购获客的目的，还需要持续提升自身店铺运营的能力。
Paying for love purchase is only the threshold for using love purchase. If you want to achieve the purpose of getting customers through love purchase, you also need to continuously improve your store operation ability.
例如丰富店铺产品图片、信息，让消费者了解更多产品信息，以及提升店铺服务，增加消费者好感度，赢取客户的信赖。
For example, enrich store product pictures and information, let consumers know more product information, improve store services, increase consumers' favor and win customers' trust.
入驻爱采购仅是将商家的产品引入平台，不会产生具体的排名。在爱采购平台内，所有的认证企业商品会根据时间、地域、商品（搜索词）以及商品质量影响曝光程度变化。
Settled in love purchase is only to introduce the merchant's products into the platform, and will not produce a specific ranking. In love purchasing platform, all products of certified enterprises will change according to time, region, product (search term) and product quality.
商家店铺物料的优劣直接影响到商品展现情况，所以商家需要提供、高质量、多角度细节的全 面物料，再由客服人员或店铺运营人员按照平台规则制作出优良的商品详情页，这样有助于提高店铺的质量分，为店铺带来更多的曝光量和流量。
The quality of store materials directly affects the display of goods, so businesses need to provide comprehensive materials with professional, high-quality and multi angle details, and then customer service personnel or store operators make excellent product details pages according to the platform rules, which helps to improve the quality of the store and bring more exposure and traffic to the store.
商品标题的质量直接决定了产品的展现量及点击量，优良的商品标题能够给店铺带来非常高的自然搜索流量，能够优化店铺的各项数据。
The quality of product titles directly determines the amount of product display and clicks. Excellent product titles can bring very high natural search traffic to stores and optimize various data of stores.
（1）商品标题建议围绕商品主体撰写，从商品词、核心关键词、属性词、应用场景等方向突出商品优势；
(1) It is suggested to write the commodity Title around the commodity subject and highlight the commodity advantages from the direction of commodity brand words, core keywords, attribute words and application scenarios;
（2）标题必 须包含商品名称，其中可包含、型号等，避免出现无意义的符号、公司邮箱、电话等，同时严禁用疑问句、反问句以及广告法禁止的词语。
(2) The title must contain the commodity name, including brand, model, etc. to avoid meaningless symbols, company email, telephone, etc. at the same time, interrogative sentences, rhetorical questions and words prohibited by the advertising law are strictly prohibited.
想要更多客户光临店铺，认真打理运营是基础。综上的运营问题答疑，看似浅显易懂，但是每个设置背后都有爱采购的一套完整算法，商家需要遵从平台规则，更加细致的优化，才可以将店铺运营的更好。
If you want more customers to visit the store, careful management and operation is the foundation. To sum up, the Q & A of operation questions seems simple and easy to understand, but behind each setting, there is a complete algorithm of love procurement. Merchants need to follow the platform rules and make more detailed optimization in order to operate the store better.
