现如今互联网发展都非常激烈,有着许多互联网推广平台,而B2B行业也是一直深受企业喜爱,有着很多企业入驻,那么如今爱采购平台中,也是可以看到很多企业,许多关键词都是非常热门,很多企业竞争,那么有的企业就想有没有自动推广,接下来济南爱采购和大家讲解。
Nowadays, the development of the Internet is very fierce. There are many internet promotion platforms, and the B2B industry has always been loved by enterprises. Many enterprises have settled in. Now, many enterprises can be seen in the love procurement platform. Many keywords are very popular, and many enterprises compete. Then some enterprises want to have automatic promotion, Next, Jinan Baidu love purchasing will explain to you.
一、爱采购做推广能自动吗
1、 Can baidu love purchasing do promotion automatically
目前来说,爱采购平台是没有自动推广的工具,爱采购推广也是很方便的,只要企业能够每天都上传新内容,新产品,就可以给企业带来排名,带来流量。
At present, love procurement platform has no automatic promotion tool, and love procurement promotion is also very convenient. As long as enterprises can upload new content and new products every day, they can bring ranking and traffic to enterprises.
二、爱采购产品怎么做推广
2、 How does Baidu love purchasing products promote
1、做好产品标题
1. Make product title
产品标题是用户在大搜、爱采购主搜找到商家的直接方法,一个好的标题对产品曝光起着至关重要的作用。标题不宜太长也不宜太短,字数在20字左右,标题包含一个核心关键词,5个左右延伸关键词,这样才能保证不管用户用哪个关键词搜索,都能搜到你的产品。
Product title is a direct way for users to find merchants in Baidu search and love purchase main search. A good title plays a vital role in product exposure. The title should not be too long or too short. The number of words is about 20 words. The title contains a core keyword and about 5 extended keywords, so as to ensure that no matter which keyword users search with, they can find your product.
2、产品图片不加水印
2. Product pictures are not watermarked
可能有过电商运营经验的商家都知道这一点,但对于很多没什么经验的中小企业来说,爱采购店铺曝光不足,问题往往就是出在产品图片上。质优的产品图片应该是清晰度高,图片比例为1:1,主体突出,页面干净无水印。
Businesses with e-commerce operation experience may know this, but for many inexperienced small and medium-sized enterprises, baidu love procurement stores are underexposed, and the problem often lies in the product pictures. The high-quality product picture should have high definition, the picture ratio is 1:1, the main body is prominent, and the page is clean without watermark.
3、详情页要图文并茂
3. The details page should be illustrated with pictures and texts
产品详情页是产品转化的关键,用户点击标题可能是有购买意向,那么当用户浏览到详情页那就说明用户不仅是有意向,而是已经在根据详情描述做对比了。当详情描述将产品性能、优势阐述的完善细致,就能在很大程度上激起用户的购买欲,产品转化就成功了一大半。
The product details page is the key to product transformation. The user may have purchase intention by clicking the title. When the user browses to the details page, it indicates that the user is not only interested, but has made comparison according to the details. When the detailed description describes the product performance and advantages in detail, it can arouse users' desire to buy to a great extent, and more than half of the product transformation is successful.
三、爱采购排名规则如下
3、 Baidu love purchasing ranking rules are as follows
1、入驻爱采购时间:入驻的比较早有一些微弱的优势,但不是太明显。
1. Settled in Baidu love purchase time: settled earlier, there are some weak advantages, but not too obvious.
2、产品信息的完善度:每种商品有着很好的属性,参数越完整、信息越详尽排名越靠前。
2. Perfection of product information: each commodity has good attributes. The more complete the parameters and detailed the information, the higher the ranking.
3、质优商家轮流展示:爱采购会筛选出一些质优商家,并对这些商家进行轮流展示,让每个商家都有机会呈现在采购商面前。
3. Quality merchants show in turn: Baidu love purchasing will screen out some quality merchants and show them in turn, so that each merchant has the opportunity to present in front of the purchaser.
企业在做爱采购的话,是没有自动推广的,企业是需要认认真真的对待,每天坚持的提供高质量的内容,这样才能让爱采购对企业店铺有高评分,获得排名。
If enterprises are doing Baidu love purchasing, there is no automatic promotion. Enterprises need to treat it seriously and insist on providing high-quality content every day, so that love purchasing can give high scores to enterprise stores and obtain ranking.