爱采购现在的流量很大,很多商家也都很早加入了爱采购,那么,爱采购怎么提高转化率和排名?爱采购优化排名的影响因素有多个,包括商品质量分、运营分、服务分、领域分。下面我们先来了解爱采购排名规则然后再进行分析优化。
Baidu love purchasing now has a large flow, and many businesses have joined love purchasing very early. Then, how can baidu love purchasing improve the conversion rate and ranking? Baidu love procurement optimization ranking is affected by many factors, including commodity quality score, operation score, service score and field score. Let's first understand Baidu love purchasing ranking rules, and then analyze and optimize them.
一、爱采购排序规则:
1、 Baidu love purchase sorting rules:
时间因素(轮播)
Time factor (rotation)
不同时间出现在不同位置。
Appear in different places at different times.
地域因素
Regional factors
商品当地及周边搜索更易触发展现。
Local and surrounding search of goods is easier to trigger display.
商品质量因素
Commodity quality factors
类目、标题、关键词、图片、价格、描述。
Category, title, keyword, picture, price, description.
二、爱采购怎么优化
2、 How to optimize Baidu love purchasing
优化产品标题
Optimize product title
A、产品标题要写的有新意,站在客户的视点,研讨写什么样的产品更能招引客户。
A. Product titles should be written with new ideas. From the perspective of customers, discuss what kind of products can attract customers more.
B、标题可包括:产品、产品称号、类型、参数、特征等,用空格分隔。标题设置2-4个关键词即可,不要太多,不能超过30个字。
B. The title can include: product brand, product title, type, parameters, characteristics, etc., separated by spaces. Set 2-4 keywords for the title, not too many, no more than 30 words.
C、不要在标题中加入“多少钱”、“怎么样”“是什么”电话号码、E-mail、公司名称等任何联系方式等无效词汇。
C. Do not add any invalid words such as "how much", "how" and "what" to the title, such as telephone number, e-mail, company name and other contact information.
商品的关键词或者标题去哪里找和定义。这里推荐大家可以更加宽泛的来定义你的商品,因为爱采购本身不是点击付费的,然后可以上传至少6000个商品,可以覆盖到18000个关键词和标签。所以我们把范围扩大一些更多的维护来匹配关键词。
Where to find and define the keyword or title of the commodity. It is recommended that you can define your goods more broadly, because Baidu love purchase itself is not pay per click, and then you can upload at least 6000 goods, covering 18000 keywords and labels. So let's expand the scope and some more maintenance to match keywords.
D、参数一致
D. Consistent parameters
无论参数顺序如何调整,只要不同SKU商品下产品重要属性一致即符合本条判定规则。
No matter how the parameter order is adjusted, as long as the important attributes of products under different SKU commodities are consistent, this judgment rule is met.
需要注意的是,颜色不同则认为是不同商品,如金色手机和黑色手机不会被判定是重复资源。
It should be noted that different colors are considered to be different goods, such as gold mobile phones and black mobile phones will not be judged as duplicate resources.
E、产品图片
E. Product picture
商品主图清晰度高、无水印,主体突出,优先使用白色背景。长宽比例1:1,图片大于750*750px;产品图片发布5张以上,且不能出现重复图片;图片不能涉及低俗、色情、反动等,不能为纯文字、纯色图、令人不适的图片。
The main picture of the commodity has high definition, no watermark, prominent main body, and the white background is preferred. The length width ratio is 1:1, and the picture is greater than 750 * 750px; Release more than 5 product pictures, and there shall be no duplicate pictures; Pictures shall not involve vulgar, pornographic, reactionary, etc., and shall not be pure text, pure color pictures or uncomfortable pictures.
F、卖家版APP活跃度
F. Seller app activity
低质说明:卖家版APP活跃度低。
Low quality description: the activity of the seller's app is low.
优化建议:每周至少登录2次,建议每天登陆。
Optimization suggestions: log in at least twice a week and log in every day.
就是这样子,是不是很简单呢?还是需要坚持发布,不要糊弄完事。在发布爱采购时。企业主一定要从客户的角度出发。客户看到你的产品,想要了解什么,你的产品参数是什么?是否可以定制?为什么选择你?你的产品与同行对比有何区别?上传之前,先问问自己,你做的详情页面。自己是否能够耐心看下去。如果你可以,其他人也可以。那么这个产品详情就是成功的。
That's it. Isn't it very simple? We still need to stick to the release and don't fool it. When publishing love purchase. Business owners must start from the perspective of customers. What do customers want to know when they see your product and what are your product parameters? Can I customize it? Why you? What is the difference between your product and your peers? Before uploading, ask yourself the details of what you do on the page. Whether you can watch it patiently. If you can, so can others. Then the product details are successful.