众多推广方式中,爱采购受到广大用户喜爱;只要具有营业执照,大多数都可以入驻,特别是实体厂家,之前做过B2B的用户,爱采购更是不能少。
Among many promotion methods, baidu love purchasing is loved by the majority of users; As long as they have a business license, most of them can settle in, especially physical manufacturers. Baidu love purchasing can't be less for users who have done B2B before.
相信大家现在在的pc端和移动端搜索相关词的时候,特别是产品词和厂家词时,都能看到比较耀眼的1-2个橱窗位——爱采购。这个方位早是18年底出现的,刚初步叫“采购”。后来或许是为了共同各条产品线的称谓,改成了“爱采购”。爱采购已经是比较火爆的一个推广途径;
I believe that when you search for relevant words on Baidu's PC and mobile terminals, especially product words and manufacturer words, you can see the dazzling 1-2 window positions - Baidu love purchasing. This position appeared as early as the end of 18 and was initially called "Baidu procurement". Later, perhaps for the common purpose of Baidu's product lines, it was changed to "Baidu loves purchasing". Baidu love purchasing has been a popular promotion way;
那什么是爱采购?
What is Baidu love purchasing?
爱采购旗下的B2B垂直搜索引擎,帮助用户直达商品信息和高质量商家,为买家提供了搜索商品,搜索厂家,指定商家询价,查看报价等功能,多方位服务买家。 同时为卖家提供了丰富的匹配询价单信息,帮助卖家快速达成合作。
Baidu loves to purchase Baidu's B2B vertical search engine, which helps users directly access commodity information and high-quality merchants, and provides buyers with functions such as searching commodities, searching manufacturers, specifying merchants to make inquiries, viewing quotations and so on, so as to provide multi-directional services to buyers. At the same time, it provides the seller with rich matching inquiry sheet information to help the seller quickly reach cooperation.
怎样入驻爱采购?
How to settle in Baidu love purchasing?
入驻爱采购不是免费的。想让自己公司的产品上这个方位,有两种付费方式:
Baidu love purchase is not free. There are two ways to pay for your company's products:
一种,是年费会员方式。这种方式,一年付一次费,费用标准是6980元/年,虽然官方费用标准是这个,但是实际给了不少优惠政策,比如服务期延伸3个月。
One is annual membership. In this way, the fee is paid once a year, and the fee standard is 6980 yuan / year. Although the official fee standard is this, it actually gives many preferential policies, such as extending the service period for 3 months.
另一种,是竞价方式。
The other is bidding.
竞价方式,简单点讲,就是低配版的竞价方式,按点击次数收费,自己可以控制预算、出价和推广地域。但是鉴于要推广的产品是出现在爱采购橱窗位,所以推广的关键词好是产品词、厂家词。需要注意的是,竞价模式的爱采购属于模糊匹配,相关的词都会找到,切记设置好否定词,不然,推广预算会一些无关的词消耗掉,导致推广成本高客户转换地。
Bidding method, to put it simply, is the low configuration version of Baidu bidding method, which charges according to the number of clicks. You can control the budget, bidding and promotion region. However, since the products to be promoted appear in the love procurement window, the key words for promotion are product words and manufacturer words. It should be noted that love purchase in the bidding mode belongs to fuzzy matching, and relevant words will be found. Remember to set negative words, otherwise, some irrelevant words will be consumed in the promotion budget, resulting in high promotion cost and customer conversion.
通过上文的介绍,我相信大家对于什么是爱采购,以及入驻爱采购和爱采购的价格都有了一样的了解,其实大家做网络推广目的是为了获客,是目前大多数企业想通过互联网来达到的目的,因为,线下获得的成本越来越高,并且越来越多的人通过已经转移到线上来获取信息,所以,企业就会通过互联网推广的方式进行获客,获客的成本相对较低,这也是其中的一个比较主要的目的;网络营销贵在坚持。
Through the above introduction, I believe you have the same understanding of what Baidu love purchasing is and the prices of Baidu love purchasing and Baidu love purchasing. In fact, the purpose of online promotion is to win customers, which is the purpose that most enterprises want to achieve through the Internet, because the offline cost is getting higher and higher, And more and more people have transferred to online to obtain information. Therefore, enterprises will obtain customers through internet promotion, and the cost of obtaining customers is relatively low, which is also one of the main purposes; Persistence is the key to network marketing.
The above is Jinan love purchasing
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