山东百度爱采购运营代理

After Baidu's adjustment since 2019, baidu love purchasing has slowly guided the traffic of Baidu love purchasing platform. When customers search for a product on Baidu, the search results of Baidu love purchasing will be displayed in the search results. And in Baidu search results navigation bar also joined the "purchase" category navigation. Then click in to view more related products.

可见对于自身B2B平台发展的注重程度。当下有一些较积极的厂商商家已经入驻了爱采购平台，在用户搜索时就能被优先展现出来，带来了不少流量。有一些厂商商家看到后一直在犹豫是否入驻， 很多人都在咨询爱采购是一个什么样的平台?爱采购能给企业和用户带来什么好处?

It can be seen that Baidu pays attention to the development of its own B2B platform. At present, some more active manufacturers and businesses have settled in Baidu love procurement platform, which can be displayed first when users search, bringing a lot of traffic. Some manufacturers and businesses have been hesitant to settle down after seeing it. Many people are asking what kind of platform Baidu love purchasing is? What benefits can baidu love purchasing bring to enterprises and users?

爱采购是旗下的B2B垂直搜索引擎，旨在帮助用户直达商品信息和商家，为买家提供了搜索商品、搜索厂家、全站询价、指定商家询价、查看报价等功能，多方位服务买家;同时为卖家提供了丰富的匹配询价单信息，帮助卖家快速达成双方交易。

Baidu love purchasing is a B2B vertical search engine under Baidu, which aims to help users directly access commodity information and merchants. It provides buyers with functions such as searching commodities, searching manufacturers, whole station inquiry, inquiry from designated merchants, viewing quotation and so on, and serves buyers in multiple directions; At the same time, it provides the seller with rich matching inquiry sheet information to help the seller quickly reach a bilateral transaction.

一、爱采购的价值?

1、 What is the value of Baidu love purchasing?

1、对用户

1. For users

丰富了自然搜索用户体验，垂直领域内容、服务的汇聚和梳理，满足和激发消费决策的便捷达成。

It enriches the user experience of natural search, gathers and combs the content and services in the vertical field, and meets and stimulates the convenient achievement of consumption decisions.

2、对企业

2. For enterprises

自然搜索结果中，用户体验中的和内容/服务前置，准确触达用户意图，强匹配 细分垂类定制体验，准受众导流。

In the natural search results, the brand and content / service in the user experience are in front, which can accurately touch the user's intention, strongly match the customized experience of vertical categories, and guide the quasi audience.

二、爱采购产品推广优势?

2、 Baidu love purchasing product promotion advantages?

1、在满足相关性的前提下，允许通过出价表达来影响商品排序;

1. On the premise of satisfying the relevance, it is allowed to affect the commodity ranking through bidding expression;

2、投放流程简单效率高，不用进行创意配置。

2. The delivery process is simple and efficient without creative configuration.

3、基于商品属性智能触发，帮助囊括更多长尾流量的同时，实现用户快速和商品的匹配;

3. Intelligent triggering based on commodity attributes can help users quickly match commodities while covering more long tail traffic;

4、相关流量下，卡片(以多资源方聚合的方式)稳定展现;

4. Under relevant traffic, cards (in the form of multi resource aggregation) are displayed stably;

5、一站式平台投放和管理，满足广告主对数据监控和效果追踪的需求，补充进行自然流量上的增量挖掘;

5. Launch and management of one-stop platform to meet the needs of advertisers for data monitoring and effect tracking, and supplement the incremental mining of natural traffic;