爱采购店铺没有曝光的直接原因
来源：http://www.jnacg.com 发布时间：2023-01-30 19:01:06 浏览次数：次
1、爱采购店铺没有曝光量。这里先说一下，日均曝光量低于300，基本等同于爱采购店铺没有曝光。造成这种结果的直接原因分为三类，一：店铺问题；二：产品问题；三：行业问题。如果再细分的话，又包括：店铺没有做真实性认证、店铺有违规行为被降权、店铺没有开通在线交易、商品类目选择不正确、店铺商品数量少、产品标题设置不规范、产品主图差或者少、详情制作不符合爱采购规则、没有开通视频营销、没有提交问答等。
1. Love shop has no exposure. Let me first say that the average daily exposure is less than 300, which is basically equivalent to the lack of exposure in the love shop. The direct reasons for this result can be divided into three categories: first, the problem of stores; 2： Product problems; 3： Industry issues. If it is subdivided, it also includes: the store has not done authenticity authentication, the store has been demoted due to violations, the store has not opened online transactions, the selection of commodity categories is incorrect, the number of goods in the store is small, the product title setting is not standardized, the main picture of the product is poor or small, the details preparation does not comply with the love purchase rules, the video marketing is not opened, and the professional question and answer is not submitted.
知道了一些大致的问题，我们就可以对症下药解决问题。1、店铺提交真实性认证；2、查找店铺违规行为，如果是“重复铺货”导致店铺扣分，可以下架判定为重复的商品，只保留一个，这样店铺扣分就会消失；3、店铺开通在线交易功能；4、商品类目一定要选择合适的，并且保持店铺商品有20个以上，按照爱采购的规则，设置产品标题、图片以及详情页，让每个商品的星级达到4星及以上。5、服务行业在爱采购平台的曝光量相对较少，这种情况建议是多上品，核心大词设置完之后，再添加一些区域关键词（说实话，服务行业做爱采购很苦逼，非常不稳定）。
Knowing some general problems, we can solve them according to the situation. 1. The store submits authenticity authentication; 2. Find out the illegal behavior of the store. If it is the "repeated distribution" that causes the store to deduct points, you can remove the goods from the shelf and judge them as duplicate, and only keep one, so that the store deduction will disappear; 3. The store opens online transaction function; 4. You must select the right category of goods and keep more than 20 items in the store. According to the rules of love purchase, set the product title, picture and detail page to make the star rating of each product reach 4 stars or above. 5. The service industry has relatively little exposure on the love procurement platform. In this case, it is recommended to use more high-quality products. After setting the key words, add some regional keywords (to be honest, love procurement in the service industry is very hard and unstable).
2、爱采购店铺有曝光量，但是没有点击量。这里先说一下，日均曝光量低于3，基本等同于爱采购店铺没有点击量。造成这种结果的直接原因基本是产品，比如说：产品排名不够靠前、产品主图没有吸引力、产品标价与实际价格相差过大等。
2. The love shop has exposure, but no hits. First of all, the average daily exposure is less than 3, which is basically equivalent to the lack of clicks in the Love Shop. The direct reason for this result is basically the product, for example, the product ranking is not high enough, the main picture of the product is not attractive, and the difference between the price of the product and the actual price is too large.
可以通过这些方式改进店铺：1、从买家的角度思考产品主图应该怎么做，吸引用户点击；2、合理设置产品标题；3、产品星级尽可能做到5星；4、产品的标价可以参考同行，和同行不要相差太多；5、产品开通在线交易；6、店铺开通实力工厂或实力档口。
We can improve the store in these ways: 1. From the perspective of the buyer, we should think about how to do the main picture of the product to attract users to click; 2. Set the product title reasonably; 3. The star rating of the product shall be 5 stars as far as possible; 4. The list price of the product can refer to the peers, and should not differ too much from the peers; 5. Online transaction of products; 6. The store opens a strength factory or strength file.
