爱采购需从这三个方面（2W1H）展开好的运营！
来源：http://www.jnacg.com 发布时间：2023-03-22 11:03:52 浏览次数：次
如今相信很多商家朋友对网络推广，网络营销，不再陌生，今天跟大家分享一下
济南爱采购店铺的深度运营方法。万变不离其宗，不管什么平台产品，我们都只需从这三个方面（2W1H）展开即可。
Today, I believe that many business friends are no longer unfamiliar with online promotion and marketing. Today, I would like to share with you the in-depth operation methods of Baidu Ai Shopping Store in Jinan. No matter what platform product, we only need to start from these three aspects (2W1H).
一W：what，爱采购是什么？
W: What is love of purchasing?
爱采购是旗下的B2B电商平台，旨在帮助用户一站直达全网商品信息，触达海量优质商家，通过安全便捷的交易能力全网采购。商家可通过爱采购与搜索无缝对接，满足用户对于采购信息检索诉求，获取精准买家，获得更多商机与订单。爱采购通过AI等手段帮助中小企业全力解决采购批发渠道及货源问题。
Aigou is a B2B e-commerce platform owned by Baidu, which aims to help users reach a large number of high-quality merchants through one-stop direct access to online product information, and purchase online through safe and convenient trading capabilities. Merchants can seamlessly connect with Baidu Search through Love Purchase to meet users' demands for purchasing information retrieval, obtain accurate buyers, and obtain more business opportunities and orders. Love procurement helps small and medium-sized enterprises to fully solve the procurement and wholesale channels and supply issues through AI and other means.
二W：why，为什么？
2W: Why, why?
我们为什么做爱采购，我们想通过爱采购实现什么目的呢？通过步我们认清了爱采购是B2B电商平台，我们的业务是属于B2B（企业对企业）么，爱采购是依附于搜索流量，是适合线上引流，线下成交为主。在平台搭建属于商家的企业店铺，帮助企业获客引流和宣传。
Why do we make love purchasing? What purpose do we want to achieve through love purchasing? Through the first step, we realized that Aigou is a B2B e-commerce platform, and does our business belong to B2B (business to business)? Aigou is dependent on Baidu search traffic, suitable for online drainage, and mainly for offline transactions. Build enterprise stores belonging to merchants on the Baidu platform to help enterprises attract customers and promote their brands.
三H：how，怎么做？
Three H: now, how to do it?
这个问题是重中之重，通过前面2个问题，我们清晰了爱采购是什么，以及为什么做爱采购，搞清楚底层逻辑和为什么行动是至关重要的。那么爱采购的底层逻辑是什么呢？我们从店铺后台里面的运营助手和店铺诊断就清楚了。爱采购店铺的店铺星级和评分主要有五个能力组成的（统筹5力系统），分别是：
This question is the top priority. Through the previous two questions, we have clarified what love procurement is and why it is important to make love procurement clear. Understanding the underlying logic and why action is crucial. So what is the underlying logic of love procurement? We can see clearly from the operation assistant and store diagnosis inside the store backstage. The store star rating and rating of Love Sourcing stores are mainly composed of five abilities (the overall 5-force system), which are:
1、商品能力
1. Commodity Capacity
主要看三方面（3星及以上商品占比；4星及以上商品占比；主推商品主图视频占比）
Mainly look at three aspects (the proportion of products with 3 stars and above; the proportion of products with 4 stars and above; and the proportion of main image videos of main products)
2、服务能力
2. Service capability
由6部分组成，主要由接待咨询响应速度和交易满意度决定
Consisting of 6 parts, mainly determined by the response speed of reception consultation and transaction satisfaction
3、运营能力
3. Operational capacity
由四部分组成，主要是内容运营和店龄，其中内容运营占70%
It consists of four parts, mainly content operation and store age, with content operation accounting for 70%
4、商家能力
4. Merchant capabilities
由四部分组成：真实性认证20%，深度认证30%（需开通实力商家），交易功能20%，特色服务保障30%
It consists of four parts: authenticity authentication 20%, in-depth authentication 30% (requires the opening of powerful merchants), transaction function 20%, and feature service guarantee 30%
5、交易能力
5. Trading capacity
主要由交易订单数和销售额决定交易勋章等级。
The trading medal level is mainly determined by the number of trading orders and sales volume.
What do you think when you see this? Now it's clear how the stores of high-star peers do it. You can deeply study this aspect of content, and of course, if you have any questions, you can come to our website https://www.jnacg.com consulting service
