很多的企业纷纷入住爱采购平台，以便通过爱采购平台获取更多的商机和订单。是不是爱采购就是开通店铺和付费广告推广就行了呢？是不是也要跟某信通一样需要做精细化的运营呢？那么这里面的运营规则你又了解多少呢？下面
济南爱采购公司就为您讲解相关事项。
Many companies have moved into the Love Procurement platform in order to obtain more business opportunities and orders through the Love Procurement platform. Is it just about opening a store and paying for advertising promotion to love purchasing? Do we also need to do refined operations like a certain telecommunications company? So how much do you know about the operational rules here? Below, Jinan Baidu Ai Procurement Company will explain relevant matters to you.
爱采购营销运营规则
Operating Rules of Love Procurement Marketing Center
商品的运营是基础的，要想把店铺的运营能力提升还需要做好后台营销的相关活动。其中重要的就是主推商品、营销活动、问答以及视频营销四个点。
The operation of goods is fundamental, and in order to enhance the operational capabilities of the store, it is necessary to carry out relevant activities in the backend marketing center. The important ones are the main product promotion, marketing activities, professional Q&A, and video marketing.
（1）主推商品：爱采购不是全部都是展示图片的商品，更多的也需要店铺运营做好其他的相关营销活动，说下就是主推商品。主推商品顾名思义就是核心主打商品。平台会根据你选择的主推商品，更好的向用户展示，但是这里说明一定要选择商品等级5星级的好，如果连商品的等级平台都不认可，而你选择为主推商品，自然不会有很多的曝光，主推商品也不是一成不变，可以结合时间段的数据反馈做好调整就行。
(1) Main promoted products: Not all products in Love Procurement are displayed with pictures, but more importantly, store operations need to do a good job in other related marketing activities. First of all, it is the main promoted products. The main product, as the name suggests, is the core flagship product. The platform will better showcase to users based on the main product you choose, but it is important to choose a product with a 5-star rating. If the platform does not even recognize the product's rating and you choose to promote the main product, there will naturally not be much exposure. The main product is not fixed, and adjustments can be made based on data feedback from the time period.
（2）营销活动:在下图可以看到，平台会结合店铺的实际情况，显示自己的店铺是否符合资质，选择符合资质的报名参加相关营销活动就行。结合跟自己行业以及店铺有帮助的参加就行。一个月至少要参加一两次这种营销活动就行，就是显示店铺积极参加平台活动，保持店铺的活跃性，增加平台对店铺的认可。
(2) Marketing activities: As can be seen in the figure below, the platform will display whether its store meets the qualifications based on the actual situation of the store. Select qualified applicants to participate in relevant marketing activities. Just combine participation with those who are helpful to your industry and store. At least one or two times a month is enough to participate in such marketing activities, which shows that the store actively participates in platform activities, maintains the store's activity, and increases the platform's recognition of the store.
（3）问答、视频营销：这两个很好解释，就是在自己的行业领域内，把自己的对于行业相关问题的解答用文字和视频的内容形式展现给更多的用户，传递你的价值给到用户提供帮助。
(3) Professional Q&A and video marketing: These two good explanations are to present your answers to industry related questions to more users in the form of text and video content within your industry field, conveying your value and providing assistance to users.
爱采购店铺数据运营
Love procurement store data operation
爱采购店铺运营一定是涉及到数据运营的，只有根据数据你才能看到用户关心什么？平台关心什么？你该如何调整自己店铺让平台认可，让用户更加倾向自己，提高潜在客户的转化率。相信这个不言而明的道理大家都知道，下面分享几个数据模块运营。
The operation of the Love Procurement store must involve data operations, and only based on the data can you see what users care about? What does the platform care about? How can you adjust your store to gain platform recognition, make users more inclined towards you, and improve the conversion rate of potential customers. Believe this unspoken truth, as everyone knows, let's share a few data module operations below.
（1）首页数据，上图可以看到的就是点击进入店铺的主页看到的相关数据，可以看到的是曝光量、点击量，访客数、电话量、表单量。甚至可以了解你的店铺分以及线索订单。
(1) The homepage data, as shown in the above figure, is the relevant data that can be seen by clicking to enter the store's homepage. It includes exposure, click through, visitor count, phone number, and form count. You can even learn about your store score and lead orders.
说下这个曝光量、点击量以及访客、电话等等；点击可以进入更加详细的数据针对整体店铺的数据有全面的分析，在我们做商品发布的时候一定要关注这个数据分析，可以看到用户是通过哪些关键词进入店铺，进入店铺的关键词以及搜索关键词的排名情况，后期可以结合相关数据调整优化商品标题。
Firstly, let's talk about the exposure, clicks, visitors, phone numbers, and so on; Click to access more detailed data for a comprehensive analysis of the overall store data. When we publish products, we must pay attention to this data analysis. We can see which keywords users enter the store through, the keywords they enter, and the ranking of search key words. In the later stage, we can adjust and optimize product titles based on relevant data.
（2）店铺数据：店铺需要定期诊断，可以看到店铺的5边图，针对店铺的相关能力可以显示你与同行业的店铺差距，当然不可能哪个店铺能做到每个能力都是优秀，但是针对下图显示的，商品能力、运营能力、服务能力、商家能力、交易能力五个维度分析。
(2) Store data: Regular diagnosis is required for the store, and a 5-sided chart of the store can be seen. Based on the relevant capabilities of the store, the gap between you and other stores in the same industry can be displayed. Of course, it is impossible for any store to achieve excellence in every capability. However, for the analysis shown in the figure below, there are five dimensions: product capability, operational capability, service capability, merchant capability, and transaction capability.
作为新手前期运营爱采购的时候一定要注意这些，避免自己少走弯路。当然具体的每个能力的运营都需要详细的规划，希望看到的企业觉得有帮助的可以来关注我们网站
https://www.jnacg.com，有需求也可以随时联系我们！
As a beginner, when operating Love Procurement in the early stages, it is important to pay attention to these and avoid taking fewer detours. Of course, detailed planning is required for the operation of each capability. Companies who wish to see it can follow our website if they find it helpful https://www.jnacg.com Please feel free to contact us if you have any needs!
