爱采购的曝光量、点击量、成交量好不好，后期运营很重要，
济南爱采购发布的产品信息对买家是否有吸引性，决定了产品的点击量。好多新入驻的客户对后台产品发布的规则不清楚，本次小编就从产品发布的运营来跟大家分享一下：
Whether the exposure, click through, and transaction volume of Ai Gou are good or not is crucial for later operation. Whether the product information released by Baidu Ai Gou in Jinan is attractive to buyers determines the click through volume of the product. Many new customers are not clear about the rules for backend product release. In this article, I will share with you the operation of product release:
01
01
提炼产品关键词，抓住客户需求
Refine product keywords and capture customer needs
产品标题怎么写？先要找到产品的关键词：一个产品的名称可能会比较单调，不好作为一个明确的关键词，那我们就需要找到以它为展开的关键词。然后根据关键词组合我们的商品标题。
How to write the product title? First, we need to find the keywords of the product: the name of a product may be monotonous and difficult to use as a clear keyword, so we need to find keywords that expand on it. Then combine our product titles based on keywords.
选取关键词需要注意的事项：
Precautions for selecting keywords:
1、与商品相关，符合用户搜索习惯；
1. Related to the product and in line with user search habits;
2、使用行业内常用词或通俗易懂的词，可以作为别称；
2. Using commonly used or easily understandable words in the industry can be used as a nickname;
3、切勿过长，这样会降低商品的相关性；
3. Do not be too long as it will reduce the relevance of the product;
4、避免关键词堆砌，不利于商品的排名；
4. Avoid keyword stacking, which is not conducive to product ranking;
5、不要滥用符号，使用“-”“空格”进行合理分割即可。
5. Do not abuse symbols, just use "-" and "spaces" for reasonable segmentation.
除了产品标题外，产品卖点一定要通俗易懂，让买家一看就能明白这个产品能带给自己的价值。可以根据不同的产品定位不同的卖点，但除了要突出产品的质量、每个细节的把控、厂家的性等以外，更要用通俗易懂的方式，让客户快速了解产品。
In addition to the product title, the selling points of the product must be easy to understand, so that buyers can understand the value that this product can bring to them at a glance. We can position different selling points based on different products, but in addition to highlighting the quality of the product, controlling every detail, and the professionalism of the manufacturer, we also need to use a simple and easy to understand way to help customers quickly understand the product.
02
02
注重图片展现，让客户一秒心动
Pay attention to image presentation to make customers feel excited in a second
现在大家的节奏很快，买家在购买时不会逐个仔细浏览，商家要想抓住买家的眼球，就要用图片来吸引买家停留。一些特点能用图片表达清楚的就尽量不用文字，比如想要表达水杯容量大，单独拍水杯的效果不如有个对比物，比如用手拿着或体现在场景里，一切图片拍摄以简单直观为佳。
Nowadays, everyone's pace is very fast, and buyers do not carefully browse one by one when making purchases. To catch the buyer's attention, merchants need to use pictures to attract them to stay. If some features can be clearly expressed in pictures, try not to use text. For example, if you want to express the large capacity of a water cup, the effect of shooting a water cup alone is not as good as having a contrast, such as holding it with your hand or reflecting it in the scene. It is best to capture all pictures in a simple and intuitive manner.
优良的图片不仅能推动买家购买，也能彰显企业实力。但是商品图片并不是随手一拍那么简单，拍摄之前，做好准备工作、有目的性的拍摄可以有效提高图片的使用效果。
Excellent images not only drive buyers to make purchases, but also demonstrate the strength of the enterprise. However, product images are not as simple as taking them casually. Before taking them, making preparations and taking targeted shots can effectively improve the effectiveness of the images.
先从拍摄角度来看：
From a shooting perspective:
，商品的360度外观图片肯定是必须的，这也是买家查找商品是判断是否中意的条件；
Firstly, a 360 degree appearance image of the product is definitely necessary, which is also the preferred condition for buyers to determine whether they are interested in the product;
其次，商品的细节图和内部结构图则可以作为商品的优势阐述点，加深买家的购买意向；
Secondly, the detailed diagram and internal structure diagram of the product can serve as points for explaining the advantages of the product, deepening the buyer's purchase intention;
后，图片的质量很重要，避免同一个角度的拍摄过多图，其实产品有很多的特点可以挖掘，让客户全面多角度的了解才是我们的目的。
Afterwards, the quality of the images is crucial to avoid shooting too many images from the same angle. In fact, there are many features of the product that can be explored, and our goal is to provide customers with a comprehensive and multi-dimensional understanding.
以上图片拍摄角度可以根据产品实际情况进行调整，建议每个产品至少提供3-5张的多角度图，图片太少不利于用户对产品进行全面了解。
The shooting angles of the above images can be adjusted according to the actual situation of the product. It is recommended to provide at least 3-5 multi angle images for each product. Too few images are not conducive to users' comprehensive understanding of the product.
The above is some sharing of the product release issues encountered in the operation of Love Procurement. Entering Baidu Love Procurement is a step to open up business opportunities, and good operation can capture the hearts of more buyers. For more related content, come to our website https://www.jnacg.com consulting service
