爱采购店铺后台数据分析和效果监控
来源:http://www.jnacg.com 发布时间:2023-06-14 17:06:27 浏览次数:次
大家都知道,因为爱采购背靠,所以每天都有大量流量,这也吸引着越来越多的企业入驻。不少商户开办了爱采购业务,流量却经常慎微,那么到底怎么有效运营自己的店铺呢?先来了解下
济南爱采购店铺后台数据分析和效果监控内容吧,。
Everyone knows that because Love Procurement relies on Baidu, there is a large amount of traffic every day, which also attracts more and more enterprises to settle in. Many merchants have opened their love procurement business, but their traffic is often cautious. So how can they effectively operate their own stores? Let's first learn about the backend data analysis and effect monitoring content of Baidu Love Procurement Store in Jinan,.
1、爱采购的曝光量、点击量、访客数。
1. The exposure, click through, and visitor count of Baidu Aigou.
数据量的大小关系是曝光量>点击量>访客数。如果三个数据量较低,就证明一件事:店铺信息量少,标题关键词拓展少,不符合买家搜索习惯。这时需要提升商品数量,优化标题关键词。如果每天点击数和访客数的数量差不多,是1:1,这意味着一个访客来你的店铺一次然后就离开了;
The size relationship of data volume is exposure>click through>visitor count. If the three data volumes are relatively low, it proves one thing: the store has less information and the expansion of title keywords is not in line with buyer search habits. At this point, it is necessary to increase the quantity of products and optimize the title keywords. If the number of clicks per day is similar to the number of visitors, which is 1:1, it means that a visitor comes to your store once and then leaves;
2、爱采购商品收录数量与平均展示位。
2. The quantity and average display space of products included in Baidu Ai Procurement.
商品收录数量是代表信息发布之后的收录情况。产品信息不应该在短时间内发完,也不应该完全不发出。前期发送多些,然后保持一定的节奏添加产品信息。平均展示位置是获得展示的信息平均排名。如果排名太低,说明产品有很多低质的信息,已经降低了排名,需要根据产品信息进行调整。
The quantity of products included represents the inclusion status after the information is released. Product information should not be sent out in a short period of time, nor should it be completely not sent out. Send more in the early stages, and then add product information at a certain pace. The average display position is the average ranking of information obtained for display. If the ranking is too low, it indicates that the product has a lot of low-quality information, which has lowered the ranking and needs to be adjusted based on the product information.
此外爱采购的基本排名规则是这样:前四名基本都是竞价推广的位置>实地商家>认证真实性认证商家>根据采购商地域智能推荐距离更近的认证商家供应商>认证的良好商家轮流展现>根据发布的产品好坏轮流展现。
In addition, the basic ranking rules of Love Procurement are as follows: the top four are basically positions for bidding promotion>on-site merchants>Baidu certified authenticity certified merchants>intelligent recommendation of suppliers with closer distances based on the purchaser's region>rotation of certified good merchants>rotation of display based on the quality of the published products.
If there is no ranking, it is necessary to check the store for any problems, optimize and rectify them. For more related matters, come to our website https://www.jnacg.com Consult and understand!