爱采购运营中，标题是用来查找的重要途径。标题的制造，不只要契合渠道对标题要求，并且要防止各种算法的约束。更为重要的是，咱们咱们能够经过标题，让客户愈加了解咱们的产品，然后挑选咱们的产品。
In the operation of Love Procurement, titles are an important way to search. The production of titles should not only meet the requirements of the channel for titles, but also prevent constraints from various algorithms. More importantly, we can use the title to make our customers more familiar with our products and then select our products.
爱采购的标题能够包括以下几个部分：区域、、类型、关键词和卖点。
The title of Love Procurement can include the following parts: region, brand, type, keywords, and selling points.
爱采购标题，总的字符数不能超过33字，一般标题字数在20字左右就能够了。
Love purchasing titles, the total number of characters cannot exceed 33 words, usually around 20 words is enough for titles.
2.爱采购标题的需求留意的几点：
2. Some points to pay attention to when it comes to purchasing titles:
1）标题中不能呈现区域堆砌。比方：你想表达我的产品，各个区域都能卖，于是就写了“浙江打标机上海打标机武汉打标机河北打标机”
1) The title cannot present region stacking. For example, you want to express that my product can be sold in various regions, so you wrote "Zhejiang Marking Machine, Shanghai Marking Machine, Wuhan Marking Machine, Hebei Marking Machine"
在这个标题中，就呈现了2种堆砌，一种是区域堆砌，便是浙江、上海、武汉、河北，这4个区域词屡次呈现，构成区域含糊，然后构成的堆砌。
In this title, there are two types of stacking, one is regional stacking, namely Zhejiang, Shanghai, Wuhan, and Hebei. These four regional terms are repeatedly presented, forming regional ambiguity and then forming stacking.
别的一种堆砌是关键词堆砌，即这儿呈现了4个打标机，屡次重复呈现相同的关键词，不光对查找没有一点的优点，并且有烦琐糟蹋字符的嫌疑。
Another type of stacking is keyword stacking, where four marking machines are presented, repeatedly presenting the same keywords, which not only has no advantage in searching, but also has the suspicion of tedious and wasteful characters.
正确的写法，应该是只呈现一个区域和一个关键词就能够了。假如你想表达不同区域我都能卖，能够在多个产品信息中，做不同的关键词。
The correct way of writing should be to present only one region and one keyword. If you want to express that I can sell in different regions and can use different keywords in multiple product information.
2）标题中不能呈现公司称号。比方：宁波某某设备有限公司。这个公司全称在爱采购运营标题中是不允许呈现的，不过公司的名，或许公司简称是能够放的。
2) The company title cannot be presented in the title. For example, Ningbo XX Equipment Co., Ltd. The full name of this company is not allowed to be displayed in the title of Love Procurement Operations, but the company's brand name, or perhaps the company abbreviation, can be included.
比方：收罗。这个是公司简称，或许直接写称号，都是能够的。
For example, collecting the whole country. This is the abbreviation of the company, perhaps directly writing the brand name is possible.
3）爱采购运营中，鼓舞标题中呈现类型，可是也应该要留意不要使产品类型构成堆砌。
3) In the operation of Love Procurement, it is important to encourage the presentation of types in the title, but it is also important to be careful not to pile up product types.
假如你一款产品有多个类型，主张分隔多传几个产品，做不同的产品介绍。
If you have multiple types of a product, it is recommended to separate multiple products and provide different product introductions.
4）关键词必需要分外留意的当地，除了上面说到的同一个关键词不要屡次呈现外，一个产品也不要呈现不同的产品称号。
4) Keywords must pay special attention to the local area. In addition to repeatedly presenting the same keyword mentioned above, do not present different product titles for a single product.
假如一个标题中呈现2个以上不同的产品称号，就会使查找引擎抓取的时分，由于关键词含糊不清，而失掉排名上升的时机。
If two or more different product titles are presented in a title, it will cause search engines to miss the opportunity for ranking increase due to unclear keywords when crawling.
5）产品的卖点你必定比我清楚，比方耐磨，柔软易拉伸等等。
5) You must be clearer than me about the selling points of the product, such as wear resistance, softness, and stretchability.
这种对产品卖点的描绘，能够让客户愈加了解你的产品，也更简单让客户做出挑选。
This description of the selling points of a product can help customers better understand your product and make it easier for them to make choices.
6）标题中还必需要分外留意的是，肯定不能放电话、手机、微信、QQ等联系方式，这种在渠道上也好，在查找引擎中也好，都是做要点冲击的。
6) It is also important to note in the title that contact information such as phone number, mobile phone, WeChat, QQ, etc. must not be included. This is important in both channels and search engines.
