山东百度爱采购运营代理

大家都知道，因为爱采购背靠百度，所以每天都有大量流量，这也吸引着越来越多的企业入驻。不少商户开办了爱采购业务，流量却经常慎微，那么到底怎么有效运营自己的店铺呢？大家一起看一看。

Everyone knows that because Love Procurement relies on Baidu, there is a large amount of traffic every day, which also attracts more and more enterprises to settle in. Many merchants have launched their Love Procurement business, but their traffic is often cautious. So how can they effectively operate their own stores? Let's take a look together.

主要是以下四个维度：店铺装修、产品发布、后台数据分析、效果监控、店铺优化整改。

The main dimensions are as follows: store decoration, product release, backend data analysis, effect monitoring, and store optimization and rectification.

一、店铺装修

1、 Store decoration

1.产品需要高清图片，尽量是相机参数拍摄的图片，并且对这些图片进行简单美化，制作详情内页。

1. The product requires high-definition images, preferably taken with camera parameters, and these images should be simply beautified and detailed on the inner page.

这里不能在商店或网站上弄几张照片处理，在这里提醒：不建议客户这样做。首先，如果别人使用过，你再用，百度不会给你好排名；而且，自己拍摄的产品图片高清真实，百度规定，对新的高质量图，将优先抓取、处理和排名。

We cannot process a few photos in the store or website here. Here is a reminder: it is not recommended for customers to do so. Firstly, if someone else has used it and you use it again, Baidu will not give you a ranking; Moreover, the product images taken by oneself are high-definition and realistic. According to Baidu regulations, new high-quality images will be prioritized for capture, processing, and ranking.

另外还要详尽描绘每款产品的具体详细介绍，尽量企业获得的资质照片放在店铺内，获得消费者对企业的信任。

In addition, it is necessary to provide a detailed description of each product, and try to place photos of the qualifications obtained by the enterprise in the store to gain consumer trust in the enterprise.

二、产品发布

2、 Product Release

1、产品类目：选择的类目尽量与百度的类目匹配。如果不确定具体的类目，可以在爱采购中搜索对应的关键词；

1. Product category: Try to match the selected category with Baidu's category as much as possible. If you are unsure of the specific category, you can search for the corresponding keywords in Love Procurement;

2、产品标题：推荐标准为：关键词、品牌、关键词描述、产品型号属性描述，标题简要清晰地围绕主题内容撰写，与产品内容相关，与标题内容相关的关键词叠加次数要小于等于3次；

2. Product title: The recommended criteria are: keywords, brand, keyword description, and product model attribute description. The title should be briefly and clearly written around the theme content, related to the product content. The number of times keywords related to the title content should be stacked should be less than or equal to 3 times;

3、产品关键词：关键词则尽量有搜索热度，尽量使用市场和行业常用词，或者填写产品常用的常用名称/别名。

3. Product keywords: For keywords, try to have search popularity and use commonly used market and industry keywords, or fill in commonly used product names/aliases.

4、产品主图：上传五张图片，每张图片大小不超过4MB，至少三张不同的产品图片。长宽比为1:1，图片<= 450*450，推荐750*750。产品图片要清晰，水印大小不超过图片的五分之一，产品主体不被遮挡；

4. Product main image: Upload five images, each not exceeding 4MB in size, with at least three different product images. The aspect ratio is 1:1, the image is<=450 * 450, and 750 * 750 is recommended. The product image should be clear, the watermark size should not exceed one-fifth of the image, and the product body should not be obstructed;

5、产品价值：填写具体字段并合理；填写价格时尽量不要写“面议”，面议会视为严重劣质商品；

5. Product value: Fill in specific fields and make them reasonable; Try not to write "face-to-face discussion" when filling in prices, as face-to-face discussions will be considered as seriously inferior products;

6、产品参数：至少填写5个参数，建议15个以上。产品信息越完整，资源的展现和排序就越好。产品参数与产品内容一致，勿重复叠加；

6. Product parameters: Fill in at least 5 parameters, and it is recommended to have 15 or more. The more complete the product information, the better the presentation and ranking of resources. The product parameters should be consistent with the product content, and should not be duplicated or stacked;

7、产品描述：图文结合，文字300字左右，关键词出现2-3次；

7. Product description: Combining graphics and text, with approximately 300 words of text, keywords appearing 2-3 times;

8、产品数量：如果产品质量和同行相差不大，想要有好的排名，要在产品数量上有优势。

8. Product quantity: If the product quality is not significantly different from peers, in order to have a good ranking, one must have an advantage in product quantity.

三、后台数据分析和效果监控

3、 Backend data analysis and performance monitoring

1、百度爱采购的曝光量、点击量、访客数。

1. The exposure, click through rate, and visitor count of Baidu Aigou.

数据量的大小关系是曝光量>点击量>访客数。如果三个数据量较低，就证明一件事：店铺信息量少，标题关键词拓展少，不符合买家搜索习惯。这时需要提升商品数量，优化标题关键词。如果每天点击数和访客数的数量差不多，是1:1，这意味着一个访客来你的店铺一次然后就离开了；

The relationship between data volume is exposure>clicks>visitors. If the three data volumes are low, it proves one thing: the store has less information, the title keyword expansion is limited, and it does not conform to the buyer's search habits. At this point, it is necessary to increase the quantity of products and optimize the title keywords. If the number of clicks per day is similar to the number of visitors, which is 1:1, it means that a visitor comes to your store once and then leaves;

2、百度爱采购商品收录数量与平均展示位。

2. The quantity and average display space of products included in Baidu Love Procurement.

商品收录数量是代表信息发布之后的收录情况。产品信息不应该在短时间内发完，也不应该完全不发出。前期发送多些，然后保持一定的节奏添加产品信息。平均展示位置是获得展示的信息平均排名。如果排名太低，说明产品有很多低质的信息，已经降低了排名，需要根据产品信息进行调整；

The quantity of products included represents the inclusion status after the information is published. The product information should not be sent out in a short period of time, nor should it be completely not sent out. Send more in the early stage, and then maintain a certain rhythm to add product information. The average display position is the average ranking of the information obtained for display. If the ranking is too low, it indicates that the product has a lot of low-quality information, which has lowered the ranking and needs to be adjusted based on the product information;

四、店铺优化整改

4、 Store optimization and rectification

影响百度爱采购排名的因素有很多，包括产品质量分、运营分、服务分、领域分。

There are many factors that affect the ranking of Baidu Love Procurement, including product quality score, operation score, service score, and field score.

爱采购的基本排名规则是这样：前四名基本都是竞价推广的位置>实地商家>百度认证真实性认证商家>根据采购商地域智能推荐距离更近的认证商家供应商＞认证的良好商家轮流展现＞根据发布的产品好坏轮流展现。

The basic ranking rules of Love Procurement are as follows: the top four are basically the positions for bidding promotion>on-site merchants>Baidu certified authenticity certified merchants>intelligently recommend certified merchants and suppliers closer to the purchaser's region>certified good merchants take turns to display>products are displayed based on their quality.

如果没有排名，就要检查店铺是否存在问题，进行优化和整改。

If there is no ranking, it is necessary to check if there are any problems in the store, optimize and rectify them.

1.是否做过真实性认证，即百度认证；

1. Have you undergone authenticity authentication, namely Baidu authentication;

2.产品质量是否存在以下问题：标题不合格、产品主图重复、无公司及产品优势描述；

2. Does the product quality have the following issues: unqualified title, duplicate product main image, lack of company and product advantage description;

3.卖家版APP活跃度低。

3. The seller version app has low activity.