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百度爱采购优化布局要从哪些方面着手?

来源:http://www.jnacg.com 发布时间:2024-03-14 10:03:19 浏览次数:

优化产品标题

Optimize product titles

产品标题要写的有新意,站在客户的视点,研讨写什么样的产品更能招引客户。

The product title should be innovative and stand from the customer's perspective, discussing what kind of product can better attract customers.

标题可包括:产品品牌、产品称号、类型、参数、特征等,用空格分隔。标题设置2-4个关键词即可,不要太多,不能超过30个字。

The title can include: product brand, product title, type, parameters, features, etc., separated by spaces. Set 2-4 keywords for the title, not too many, not more than 30 words.

不要在标题中加入“多少钱”、“怎么样”“是什么”电话号码、E-mail、公司名称等任何联系方式等无效词汇。

Do not include any invalid words such as "how much", "how", "what", phone number, email, company name, etc. in the title.

商品的关键词或者标题去哪里找和定义。这里推荐大家可以更加宽泛的来定义你的商品,因为百度爱采购本身不是点击付费的,然后可以上传至少6000个商品,可以覆盖到18000个关键词和标签。所以我们把范围扩大一些更多的维护来匹配关键词。

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Where to find and define the keywords or titles of the product. Here we recommend that you define your products more broadly, as Baidu Love Purchasing itself is not a pay per click service. You can upload at least 6000 products, covering 18000 keywords and tags. So we will expand the scope and perform more maintenance to match keywords.

专业参数一致

Consistent professional parameters

无论参数顺序如何调整,只要不同SKU商品下产品重要属性一致即符合本条判定规则。

No matter how the parameter order is adjusted, as long as the important attributes of products under different SKU products are consistent, it complies with this judgment rule.

需要注意的是,颜色不同则认为是不同商品,如金色手机和黑色手机不会被判定是重复资源。

It should be noted that different colors are considered different products, such as gold phones and black phones, which will not be judged as duplicate resources.

产品图片

Product images

商品主图清晰度高、无水印,主体突出,优先使用白色背景。长宽比例1:1,图片大于750*750px;产品图片发布5张以上,且不能出现重复图片;图片不能涉及低俗、色情、反动等,不能为纯文字、纯色图、令人不适的图片。

The main image of the product has high clarity, no watermarks, and the main body is prominent. A white background is preferred. 1:1 aspect ratio, images larger than 750 * 750px; Publish 5 or more product images without duplicate images; Images should not involve vulgar, pornographic, reactionary, etc. They should not be pure text, pure color images, or uncomfortable images.

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This article is provided by Jinan Baidu Love Procurement for account opening assistance. For more related content, please click http://www.jnacg.com I hope this article can be helpful to you. Thank you for reading!