山东百度爱采购运营代理

爱采购是百度旗下的B2B电商平台，旨在帮助用户一站直达全网商品信息，触达海量优质商家，通过安全便捷的交易能力全网采购。商家可通过爱采购与百度搜索无缝对接，满足用户对于采购信息检索诉求，获取精准买家，获得更多商机与订单。爱采购通过AI等手段帮助中小企业全力解决采购批发渠道及货源问题。

Ai Gou is a B2B e-commerce platform under Baidu, aimed at helping users directly access product information across the entire network, reach a large number of high-quality merchants, and purchase across the entire network through safe and convenient transaction capabilities. Merchants can seamlessly connect with Baidu Search through Love Procurement to meet users' demands for purchasing information retrieval, obtain accurate buyers, and gain more business opportunities and orders. Love Procurement uses AI and other means to help small and medium-sized enterprises fully solve the problems of procurement wholesale channels and sources of goods.

二W：why，为什么？

2W: Why, why?

我们为什么做爱采购，我们想通过爱采购实现什么目的呢？通过第一步我们认清了爱采购是B2B电商平台，我们的业务是属于B2B（企业对企业）么，爱采购是依附于百度搜索流量，是适合线上引流，线下成交为主。在百度平台搭建属于商家的企业店铺，帮助企业获客引流和品牌宣传。

Why do we make love purchases, and what goals do we want to achieve through love purchases? Through the first step, we have identified that AiGou is a B2B e-commerce platform. Does our business belong to B2B (enterprise to enterprise)? AiGou relies on Baidu search traffic and is suitable for online traffic attraction, with offline transactions as the main focus. Build a business store on the Baidu platform to help businesses attract customers and promote their brand.

三H：how，怎么做？

Three H: how, how to do it?

这个问题是重中之重，通过前面2个问题，我们清晰了爱采购是什么，以及为什么做爱采购，搞清楚底层逻辑和为什么行动是至关重要的。那么爱采购的底层逻辑是什么呢？我们从店铺后台里面的运营助手和店铺诊断就清楚了。爱采购店铺的店铺星级和评分主要有五个能力组成的（统筹5力系统），分别是：

This question is of utmost importance. Through the first two questions, we have gained a clear understanding of what love procurement is and why it is important to do so. Understanding the underlying logic and why action is crucial. So what is the underlying logic of love for procurement? We can see clearly from the operations assistant and store diagnosis in the store backend. The star rating and rating of the Love Procurement store are mainly composed of five abilities (coordinated by the Five Forces system), which are:

1、商品能力

1. Product capability

主要看三方面（3星及以上商品占比；4星及以上商品占比；主推商品主图视频占比）

Mainly looking at three aspects (proportion of 3-star and above products; proportion of 4-star and above products; proportion of main product images and videos)

2、服务能力

2. Service capability

由6部分组成，主要由接待咨询响应速度和交易满意度决定

Consisting of 6 parts, mainly determined by the speed of reception consultation response and transaction satisfaction

3、运营能力

3. Operational capability

由四部分组成，主要是内容运营和店龄，其中内容运营占70%

Consisting of four parts, mainly content operation and store age, with content operation accounting for 70%

4、商家能力

4. Merchant capability

由四部分组成：真实性认证20%，深度认证30%（需开通实力商家），交易功能20%，特色服务保障30%

Consisting of four parts: authenticity authentication 20%, deep authentication 30% (requires the opening of powerful merchants), transaction function 20%, and special service guarantee 30%

5、交易能力

5. Trading ability

主要由交易订单数和销售额决定交易勋章等级。

The trading medal level is mainly determined by the number of trading orders and sales revenue.

大家看到这里，有何感想呢，现在清楚高星级优秀同行的店铺是怎么做了吧。很简单按照平台规则提升店铺星级。

What do you think when you see this? Now it's clear how stores with high star rating and excellent peers operate. It's easy to increase the store's star rating according to platform rules.