山东百度爱采购运营代理

一、账号定位与关键词策略

1、 Account positioning and keyword strategy

定位核心关键词：明确店铺的核心业务和产品，确定关键词，这是店铺信息发布的基础。

Positioning core keywords: Clarifying the core business and products of the store, determining keywords, is the foundation of store information dissemination.

信息发布策略：根据业务需要，合理确定信息发布数量，每条信息应精准包含关键词，以提高曝光率。

Information release strategy: Based on business needs, reasonably determine the number of information releases, and each message should accurately include keywords to improve exposure.

二、五星信息发布

2、 Five star information release

五星信息的重要性：五星信息是店铺质量的体现，有助于提升店铺在爱采购平台上的权重和曝光。

The importance of five-star information: five-star information is a reflection of the quality of the store, which helps to enhance the weight and exposure of the store on the Love Procurement platform.

发布技巧：不要认为五星信息发布困难，按照平台要求，准确填写信息，确保信息的质量和完整性。

Publishing tip: Don't think it's difficult to publish five-star information. Follow the platform's requirements, accurately fill in the information, and ensure the quality and completeness of the information.

三、问答与视频营销

3、 Q&A and video marketing

同步进行：问答和视频是增加店铺互动性和信任度的有效方式，应同步进行，增强用户粘性。

Synchronized: Q&A and video are effective ways to increase store interactivity and trust, and should be synchronized to enhance user stickiness.

提前布局：由于问答审核时间较长，需提前准备和发布，确保内容及时更新。

Pre layout: Due to the lengthy Q&A review time, it is necessary to prepare and publish in advance to ensure timely updates of the content.

四、在线交易与补单

4、 Online transactions and replenishment

在线交易的重要性：通过在线交易增加店铺的活跃度和可信度，提升用户体验。

The importance of online transactions: increasing store activity and credibility through online transactions, and improving user experience.

补单策略：当店铺交易量不足时，可通过补单提高店铺数据和关键词排名，但需注意补单频率和方式，避免过度依赖。

Replenishment strategy: When the store's transaction volume is insufficient, replenishment can be used to improve store data and keyword ranking, but attention should be paid to the frequency and method of replenishment to avoid excessive reliance.

五、数据分析与调整

5、 Data analysis and adjustment

定期查看数据：关注店铺曝光量、访问量、转化率等关键指标，及时调整策略。

Regularly review data: Pay attention to key indicators such as store exposure, visits, conversion rates, etc., and adjust strategies in a timely manner.

优化产品信息：对于曝光量低的产品信息，及时下架并优化关键词、主图、详情页，再次上架，提升产品竞争力。

Optimize product information: For low exposure product information, promptly remove and optimize keywords, main images, and detail pages, and re list to enhance product competitiveness.