山东百度爱采购运营代理

1、信息标题

1. Information Title

信息标题是比较重要的，客户通过搜索后，第一眼看到的信息要符合客户的需求，抓住客户的需求点，但是也需要符合系统对优质信息标题的规定。标题要求：一般不超过60字，可包含2~3个关键词，标题中要包含产品品牌、产品名称、产品型号特征及描述，中间用空格隔开。

The information title is quite important. After customers search, the first information they see should meet their needs and capture their needs, but it also needs to comply with the system's regulations for high-quality information titles. Title requirements: Generally no more than 60 words, can contain 2-3 keywords, and the title should include the product brand, product name, product model features, and description, separated by a space in the middle.

2、关键词设定

2. Keyword setting

关键词是实现网民与广告主取得联系的桥梁，所以关键词与标题、业务的相关性要高，关键词的选取要与所体现的信息内同一致。关键词：可以设置5-7个词，包含品牌名称、产品名称、产品型号等，中间逗号隔开。

Keywords are the bridge between netizens and advertisers, so the relevance of keywords to titles and businesses should be high, and the selection of keywords should be consistent with the information reflected. Keywords: 5-7 words can be set, including brand name, product name, product model, etc., separated by commas.

3、产品参数设定

3. Product parameter setting

详细的产品参数有助于网民跟容易了解你的产品信息，增强意向性。产品参数：不少于5个，尽可能多填写，品牌名称务必设置好，方便百度爱采购信息收录品牌信息。

Detailed product parameters help netizens easily understand your product information and enhance their intention. Product parameters: no less than 5, fill in as many as possible, and make sure to set the brand name properly to facilitate the inclusion of brand information in Baidu's purchasing information.

4、详情页设定

4. Details page settings

我们可以不必做的和淘宝那样精美，但是可以做的详细点。不必面面俱到，但是可以尽可能的介绍您产品的优势，这样也是可以减少很多工作量，并且也加速了客户的下单时间，从而为客户节省了更多的时间。

We don't need to make it as exquisite as Taobao, but we can make it more detailed. It's not necessary to cover everything, but you can try to introduce the advantages of your product as much as possible. This can also reduce a lot of workload and speed up the customer's ordering time, saving them more time.

产品主图：像素750*750，比例1:1，必须5张图片，清晰度高（主图不建议含劣质水印、联系方式，如果一定要加，不可以挡住产品主体，不可以每张都有)

Product main image: pixel size 750 * 750, scale 1:1, must have 5 images, high clarity (it is not recommended to include low-quality watermarks or contact information in the main image. If it is necessary to add, it cannot block the product body or have every image)

产品描述：原则不低于300字不低于3张图片，不可频繁出现联系方式

Product description: The principle is not less than 300 words and not less than 3 pictures. Contact information should not appear frequently

产品权重：每个店铺可设置10款商品权重，权重1展现机会越大，依次类推，每个权重值对应1款商品，权重值不可重复设置。

Product weight: Each store can set the weight of 10 products, with weight 1 having a higher chance of being displayed, and so on. Each weight value corresponds to one product, and weight values cannot be set repeatedly.

产品参数设置：关于爱采购的产品参数，主要有以下几个方面的要求，价格不能为“0”和“1”，产品产地、生产工艺、用途、包装等信息越全越好，这样有助于转化。

Product parameter settings: Regarding the product parameters of Love Procurement, there are mainly the following requirements. The price cannot be "0" or "1". The more complete the information about the product's origin, production process, purpose, packaging, etc., the better, which will help with conversion.

5、完善商品信息

5. Improve product information

填好商品信息时尽可能把全部主要参数及信息内容都填好上，商品详细介绍是工作能力的呈现，好的产品详情不但能够得到好的排行，并且能够提升网页页面的综合性指数值。

When filling in product information, try to fill in all the main parameters and information content as much as possible. Detailed product introduction is a presentation of work ability. Good product details can not only get good rankings, but also improve the comprehensive index value of the webpage.

6、商品图片

6. Product images

爱采购对商品图片的规定较为苛刻，商品的宽高比提议1:1；百度搜索具备照片智能识别作用，照片上提议不必添加水印，图片水印会挡住商品、危害空间感。

AiGou has strict regulations on product images, with a proposed aspect ratio of 1:1 for products; Baidu search has the function of intelligent photo recognition, and there is no need to add watermarks on photos. Image watermarks can block products and harm spatial perception.

本文的精彩内容由济南爱采购提供知识提供，本网站还有很多的精彩内容，更多的内容您可以点击进入：http://www.jnacg.com我们有专门的客服为您解答问题

The exciting content of this article is provided by Jinan Love Procurement. There are also many exciting contents on this website. For more content, you can click to enter: http://www.jnacg.com We have dedicated customer service to answer your questions