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济南百度爱采没效果用用这几种方法

来源:http://www.jnacg.com 发布时间:2025-04-11 16:04:52 浏览次数:

信息完整性与准确性自查:企业需仔细核查店铺信息,像企业介绍、联系方式等都应详尽准确。部分企业注册时信息简略,使采购商难以全面了解企业实力与业务,影响合作意向。产品信息同样要完善,从图片、参数到描述都不容马虎。例如青岛某机械制造企业,起初产品图片模糊、参数不全、描述粗糙,潜在客户难以深入了解产品,错失诸多机会。后来重新拍摄高清多角度图片,详细罗列参数,撰写全面且吸引人的描述,流量与询盘量显著提升 。

Self inspection of Information Integrity and Accuracy: Enterprises need to carefully verify store information, such as company introductions, contact information, etc., which should be detailed and accurate. Some companies have simplified information during registration, making it difficult for buyers to fully understand the company's strength and business, which affects their intention to cooperate. Product information should also be comprehensive, from pictures, parameters to descriptions, all of which should not be taken lightly. For example, a machinery manufacturing enterprise in Qingdao initially had blurry product images, incomplete parameters, and rough descriptions, making it difficult for potential customers to gain a deeper understanding of the product and missing out on many opportunities. Later, high-definition multi angle images were re taken, detailed parameters were listed, and comprehensive and attractive descriptions were written, resulting in a significant increase in traffic and inquiries.

商品标题与关键词优化:商品标题决定用户搜索时能否精准匹配产品。应精准植入核心关键词,如 “济南特色农产品批发” 这类含地域、产品特性及业务类型的组合,可提升搜索曝光率。借助百度指数、爱采购搜索下拉框等工具,调研热门精准关键词,避免生僻或宽泛词汇。如淄博一家陶瓷企业,原标题仅 “陶瓷产品”,优化为 “淄博手工陶瓷餐具厂家直供 - 传统工艺打造独特陶瓷之美” 后,搜索排名上升,精准流量大增 。

Product title and keyword optimization: Product titles determine whether users can accurately match products when searching. Core keywords should be accurately implanted, such as "Jinan specialty agricultural product wholesale" and other combinations that include geography, product characteristics, and business types, which can increase search exposure. Using tools such as Baidu Index and the Love Procurement search dropdown menu, research popular and precise keywords to avoid obscure or broad vocabulary. For example, a ceramic enterprise in Zibo, whose original title was only "Ceramic Products", has been optimized to "Zibo Handmade Ceramic Tableware Manufacturer Direct Supply - Traditional Craftsmanship to Create the Beauty of Unique Ceramics", and its search ranking has risen, with a significant increase in accurate traffic.

强化店铺运营动作

Strengthen store operation actions

定期更新产品与内容:爱采购平台偏爱活跃度高的店铺。定期上新能获平台算法更多流量扶持,产品信息也需依据市场反馈、季节变化适时调整。如潍坊一家服装企业,随季节推出新款并更新产品信息,介绍材质、款式及穿搭场景,保持店铺热度与吸引力。同时发布行业资讯、企业动态,如行业趋势分析、产品使用小窍门等,提升店铺专业形象,增加用户停留时间,间接提升权重 。

Regularly update products and content: Love Procurement platform prefers stores with high activity. Regular updates can receive more traffic support from platform algorithms, and product information needs to be adjusted in a timely manner based on market feedback and seasonal changes. For example, a clothing company in Weifang launches new products and updates product information with the seasons, introducing materials, styles, and dressing scenes to maintain the store's popularity and attractiveness. Simultaneously publishing industry news and enterprise dynamics, such as industry trend analysis and product usage tips, to enhance the professional image of the store, increase user stay time, and indirectly increase weight.

积极参与平台活动:爱采购常举办促销、专题活动,积极参与可获额外曝光。比如 “山东制造好物节” 期间,众多山东企业设专属优惠、赠品吸引采购商。参与时需提前准备,确保库存充足、客服及时响应,充分利用活动流量,提升店铺知名度与产品销量 。

Actively participate in platform activities: Love Purchasing often holds promotions and special events, and actively participating can gain additional exposure. For example, during the "Shandong Manufacturing Goods Festival", many Shandong enterprises offered exclusive discounts and gifts to attract buyers. Preparation should be made in advance when participating to ensure sufficient inventory, timely response from customer service, and full utilization of activity traffic to enhance store awareness and product sales.

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优化客户服务体验

Optimize customer service experience

及时响应客户咨询:采购商咨询时要迅速回应,很多企业因回复不及时致客户流失。可安排专人负责客服,或利用智能客服先自动回复常见问题,给客户良好第一印象。例如威海一家渔具企业,设智能客服快速回复产品规格、价格等问题,人工客服随时处理复杂咨询,客户满意度与询盘转化率大幅提高 。

Timely response to customer inquiries: Buyers need to respond quickly to inquiries, as many companies lose customers due to delayed responses. You can arrange a dedicated person to be responsible for customer service, or use intelligent customer service to automatically reply to common questions first, giving customers a good first impression. For example, a fishing gear enterprise in Weihai has set up intelligent customer service to quickly respond to product specifications, prices, and other issues, while manual customer service can handle complex inquiries at any time, greatly improving customer satisfaction and inquiry conversion rates.

收集反馈并改进:重视客户反馈,好评可用于店铺宣传增强潜在客户信任,差评是改进产品与服务的关键依据。如东营一家化工企业,依据客户反馈产品包装运输易损坏的问题,及时优化包装设计,解决客户痛点,提升品牌形象 。

Collect feedback and improve: Value customer feedback, positive reviews can be used for store promotion to enhance potential customer trust, and negative reviews are the key basis for improving products and services. A chemical enterprise in Dongying, based on customer feedback on the issue of product packaging and transportation being easily damaged, promptly optimized packaging design, solved customer pain points, and enhanced brand image.

拓展推广渠道

Expand promotion channels

结合社交媒体宣传:借助微信公众号、微博、抖音等社交媒体平台宣传爱采购店铺及产品。制作吸引人的图文、视频,介绍产品优势、生产过程,引导用户前往爱采购下单。如日照一家海产品加工企业,在抖音发布精美的加工视频,展示产品新鲜度与工艺,吸引大量用户关注并引导购买,为爱采购店铺带来流量与订单 。

Combined with social media publicity: use WeChat official account, microblog, Tiktok and other social media platforms to promote Aigou stores and products. Create attractive graphics, images, and videos to introduce product advantages and production processes, and guide users to place orders with Love Procurement. For example, Rizhao, a seafood processing enterprise, released exquisite processing videos in Tiktok to show the freshness and technology of products, attract a large number of users' attention and guide their purchase, and bring traffic and orders to Aibuyao stores.

尝试百度系其他推广方式:除爱采购自身推广,可结合百度竞价推广、信息流广告等扩大品牌与产品曝光。设置与店铺产品相关关键词,将潜在客户引流至爱采购店铺,实现多渠道获客。如德州一家电子设备企业,百度竞价推广时将爱采购店铺链接设为落地页,精准定位客户,为爱采购店铺带来高质量流量与订单

Try other promotion methods of Baidu series: in addition to self promotion by AiGou, you can combine Baidu bidding promotion, information flow advertising, etc. to expand brand and product exposure. Set keywords related to store products to attract potential customers to your favorite purchasing store and achieve multi-channel customer acquisition. For example, an electronic device company in Texas used Baidu's bidding promotion to set the Love Procurement store link as the landing page, accurately targeting customers and bringing high-quality traffic and orders to the Love Procurement store

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