山东百度爱采购运营代理

　　想让自家商品在爱采购上被更多人看到，还能接到更多询盘？其实掌握这几个关键步骤，运营起来就能更轻松，快来看看这套简单易懂的方案吧！

　　Do you want your own products to be seen by more people on AiGou and receive more inquiries? Actually, mastering these key steps will make operation easier. Come and take a look at this simple and easy to understand solution!

　　摸透平台规则

　　Understand the platform rules thoroughly

　　就像玩游戏要先懂规则一样，爱采购运营第一步得弄清楚平台的 “玩法”。比如平台更偏爱什么样的商品信息，发布信息时有哪些格式要求，搜索排名的规则又是什么。多去平台的帮助中心看看，或者留意平台发布的最新动态，这样能避免因为不了解规则而走弯路，让运营方向更准确。

　　Just like playing a game requires understanding the rules first, the first step for Love Procurement Operations is to understand the "gameplay" of the platform. For example, what kind of product information does the platform prefer, what format requirements are there when publishing information, and what are the rules for search ranking. Go to the platform's help center more often, or pay attention to the latest updates released by the platform, which can avoid taking detours due to lack of understanding of rules and make the operation direction more accurate.

　　优化商品信息

　　Optimize product information

　　商品信息就像是商品的 “名片”，能不能吸引买家点进来，全看这张名片够不够亮眼。标题要把商品的关键信息都包含进去，比如商品名称、材质、用途、特点等，就像 “高强度不锈钢保温杯 316 材质 长效保温 大容量” 这样，让买家一眼就能知道这是什么、有什么用。商品详情页更是要详细，除了展示商品的外观、尺寸、功能等，还可以放上清晰的实拍图，最好能有细节图，像衣服的针脚、杯子的内壁这样，让买家能更直观地了解商品。

　　Product information is like the "business card" of a product, whether it can attract buyers to click in depends on whether this business card is eye-catching enough. The title should include all the key information of the product, such as the product name, material, purpose, characteristics, etc., just like "High strength stainless steel insulated cup 316 material long-term insulation large capacity", so that buyers can know at a glance what it is and what it is used for. The product details page should be even more detailed. In addition to displaying the appearance, size, function, etc. of the product, clear real-life photos can also be placed, preferably with detailed pictures, such as the stitches of clothes or the inner wall of cups, so that buyers can have a more intuitive understanding of the product.

　　做好关键词布局

　　Make a good layout of keywords

　　买家在爱采购上找商品，大多是通过搜索关键词来的，所以关键词布局很重要。先想想买家可能会搜哪些词，比如卖连衣裙，可能的关键词有 “连衣裙女 夏季 新款”“韩版连衣裙 显瘦” 等。把这些关键词合理地放到标题、详情页里，但不要堆砌关键词，不然会影响用户体验。还可以借助一些工具来分析热门关键词，看看最近哪些词搜索量高，及时调整关键词策略。

　　Buyers often search for products on AiGou by searching for keywords, so keyword layout is crucial. First, think about which keywords buyers may search for, such as "selling dresses". Possible keywords include "summer new styles of dresses for women" and "Korean style dresses look slimmer". Reasonably place these keywords in the title and detail page, but do not pile up keywords, otherwise it will affect the user experience. You can also use some tools to analyze popular keywords, see which ones have high search volume recently, and adjust keyword strategies in a timely manner.

　　保持信息更新

　　Keep information updated

　　平台喜欢新鲜的内容，定期更新商品信息，能让商品在搜索结果中更靠前。可以每天都发布一些新的商品信息，或者对已有的商品信息进行优化更新，比如修改标题、补充详情等。不过更新也不是盲目更新，要根据商品的销售情况和市场需求来调整，比如季节变化时，及时更新应季商品的信息。

　　The platform likes fresh content and regularly updates product information, which can make products higher in search results. New product information can be released daily, or existing product information can be optimized and updated, such as modifying titles, adding details, etc. However, updates are not blind updates. They should be adjusted based on the sales situation of the product and market demand, such as timely updating of seasonal product information when the season changes.

　　提升店铺权重

　　Enhance the weight of the store

　　店铺权重高了，商品的排名也会更靠前。提升店铺权重可以从这几个方面入手：保持较高的响应速度，买家发消息要及时回复；维护好买家评价，提供优质的服务，让买家愿意给好评；保证商品的供应能力和发货速度，避免出现缺货、延迟发货的情况。另外，完善店铺的基本信息，比如公司简介、联系方式等，也能增加店铺的可信度。

　　As the store's weight increases, the ranking of products will also be higher. Improving the weight of the store can be achieved from several aspects: maintaining a high response speed, and buyers should reply to messages in a timely manner; Maintain good buyer reviews, provide high-quality services, and make buyers willing to give positive reviews; Ensure the supply capacity and delivery speed of goods, and avoid situations of stock shortage and delayed delivery. In addition, improving the basic information of the store, such as company profile, contact information, etc., can also increase the credibility of the store.

　　关注数据优化

　　Pay attention to data optimization

　　运营过程中要多关注数据，通过数据来了解运营效果，然后进行优化。比如看看哪些商品的曝光量高、询盘量多，分析一下这些商品的标题、详情页有什么特点，把这些优点应用到其他商品上。如果发现某个关键词带来的流量很少，就可以考虑替换成其他关键词。定期对数据进行分析总结，能让运营方案越来越完善。

　　During the operation process, it is important to pay more attention to data, understand the operational effectiveness through data, and then optimize accordingly. For example, look at which products have high exposure and inquiry volume, analyze the characteristics of their titles and detail pages, and apply these advantages to other products. If you find that a certain keyword brings very little traffic, you can consider replacing it with other keywords. Regularly analyzing and summarizing data can help improve operational plans.

　　本文由济南爱采购友情奉献.更多有关的知识请点击:http://www.jnacg.com真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan Love Procurement Company For more information, please click: http://www.jnacg.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.