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济南百度爱采购:开启B2B生意的精准时代新入口

来源:http://www.jnacg.com 发布时间:2025-09-11 19:09:25 浏览次数:

  在B2B行业里,很多企业都面临一个相似的困境:产品没问题、价格有优势,但就是缺少源源不断的精准客户。线上平台流量竞争激烈,线下渠道又很难规模化,生意增长似乎总被“卡脖子”。这一次,爱采购与百度地图的深度合作,或许能给B2B企业带来全新的解题思路。

  In the B2B industry, many companies face a similar dilemma: products are fine and prices are competitive, but they lack a steady stream of precise customers. The competition for online platform traffic is fierce, and it is difficult to scale offline channels, which seems to always be a bottleneck for business growth. This time, the deep cooperation between AiGou and Baidu Maps may bring new problem-solving ideas to B2B enterprises.微信图片_20211029172702

  从“找客户”到“客户找上门”

  From 'finding customers' to' customers coming to your doorstep '

  传统获客模式下,企业总要花大量时间和成本去寻找客户。而爱采购×百度地图的联合会员模式,直接把企业信息同步到地图端,秒开专属门店。

  Under the traditional customer acquisition model, companies always spend a lot of time and cost searching for customers. And the joint membership mode of Love Procurement and Baidu Maps directly synchronizes enterprise information to the map end, instantly opening exclusive stores.

  这意味着什么?当客户在地图上搜索相关关键词时,企业不仅会出现在搜索结果中,还能通过地图店铺、气泡点位等方式得到多渠道曝光。客户无需反复比对,只要在地图上一点,就能快速找到企业,并通过IM、电话、导航多入口直接触达。换句话说,企业从“到处找客户”变成了“被客户主动找到”。这背后是一种获客逻辑的转变:让生意顺应客户的搜索习惯,而不是反其道而行。

  What does this mean? When customers search for relevant keywords on the map, the enterprise not only appears in the search results, but also gains multi-channel exposure through map stores, bubble points, and other methods. Customers do not need to compare repeatedly, as long as they click on the map, they can quickly find the enterprise and directly reach it through multiple entrances such as IM, phone, and navigation. In other words, businesses have shifted from "searching for customers everywhere" to "being actively found by customers". Behind this is a shift in customer acquisition logic: adapting business to customers' search habits rather than going against them.

  精准流量才是真正的“生意流量”

  Accurate traffic is the true 'business traffic'

  很多企业做推广时都有这样的困惑:点击有了,曝光不少,但最终成交寥寥。原因很简单——流量不精准。百度地图天然具备“位置+需求”的双重属性:当有人在地图上搜索“建材”“机械设备”“包装厂”时,他们大概率就带着明确的采购意图。爱采购商家信息被精准匹配后,客户可以直接线上浏览,再一键导航到企业,成交链路几乎无缝衔接。这样的流量,不再是“虚高的点击”,而是真实的“商机线索”。这对B2B企业来说,意义不言而喻。

  Many companies have this confusion when promoting: with clicks, there is a lot of exposure, but in the end, there are few transactions. The reason is simple - inaccurate traffic. Baidu Maps naturally has a dual attribute of "location+demand": when someone searches for "building materials", "mechanical equipment", and "packaging factories" on the map, they are likely to have a clear purchasing intention. After the accurate matching of Love Procurement merchant information, customers can directly browse online and then navigate to the enterprise with one click, and the transaction link is almost seamlessly connected. This kind of traffic is no longer just "inflated clicks", but real "business opportunity clues". For B2B enterprises, the significance is self-evident.

  新客主动撞进来,老客关系更稳固

  New customers come in proactively, making the relationship between old customers more stable

  更值得关注的是,爱采购在商户中心提供了“主营关键词精准推品”的功能。它不仅能帮企业触达原本未覆盖到的客户群体,还能让老客户保持高频次的联系和复购。

  More noteworthy is that AiGou provides the function of "precise promotion of main keywords" in the merchant center. It can not only help enterprises reach customer groups that were not originally covered, but also enable old customers to maintain frequent contact and repeat purchases.

  在生意场上,流量只是第一步,留存和转化才是长期增长的关键。爱采购×百度地图的组合,正好把“找得到客户、留得住客户”两件事都做了。

  In the business world, traffic is only the first step, retention and conversion are the key to long-term growth. The combination of Love Procurement and Baidu Maps perfectly achieves both "finding and retaining customers".

  精准时代,B2B企业不能再“等客上门”

  In the era of precision, B2B enterprises can no longer wait for customers to come knocking on their doors

  今天的市场环境,早已不是“酒香不怕巷子深”的年代。客户习惯用地图找餐馆、用地图找酒店,慢慢也会在地图上看到需要合作的企业。爱采购与百度地图的联合,不只是简单的入口叠加,而是把B2B的线上获客与线下触达紧密结合起来,帮助企业进入客户的真实决策场景。在这个精准时代,谁能更快地出现在客户眼前,谁就更有机会拿下订单。爱采购与百度地图的合作,是一次B2B获客模式的升级探索。它不是单纯的“做推广”,而是为企业打开了一条更高效的客户触达通路。对于正在寻找增长突破口的B2B企业来说,这既是一次机会,也是一次转型的信号:精准获客的时代正在到来。

  Today's market environment is no longer the era of 'wine is not afraid of deep alleys'. Customers are accustomed to using maps to find restaurants and hotels, and gradually they will also see companies that need to cooperate on the map. The combination of Love Procurement and Baidu Maps is not just a simple entrance overlay, but closely integrates B2B online customer acquisition with offline outreach, helping enterprises enter the real decision-making scenarios of customers. In this era of precision, whoever can appear in front of customers faster has a better chance of winning orders. The cooperation between AiGou and Baidu Maps is an upgraded exploration of B2B customer acquisition mode. It is not just about "promoting", but opening up a more efficient customer reach channel for enterprises. For B2B companies looking for growth breakthroughs, this is both an opportunity and a signal of transformation: the era of precise customer acquisition is coming.

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