山东百度爱采购运营代理

　　在古代人们利用竹简记录信息内容，进行传播传递，现在互联网时代，内容传递可以依靠数字化方式进行传递~无论哪种方式，他们最终的目的就是为了将内容传播并记录下来，让后面的人接收并学习。那么内容的本质就是信息的传递。

　　In ancient times, people used bamboo slips to record information content and transmit it. In the Internet age, content transmission can rely on digital means. No matter which way, their ultimate goal is to transmit and record the content for later people to receive and learn. So the essence of content is the transmission of information.

　　在商业中内容营销是一种重要的战略性营销手段，更重要的是生产传播有价值、有意义、用户感兴趣的内容，从而吸引并留着用户。举个例子，一个新产品上市，如果前期没有产品介绍、产品宣传，没有适用人员的测评等，大部分人都不知道产品详情，更谈不上感兴趣了。一什么是内容营销？内容营销其实就是将品牌通过内容与客户之间建立始终如一的关系，并在互动中为用户提供这种价值，说白了，就是内容营销就是讲故事，讲用户感兴趣的故事，故事的内容形式可以是视频，可以是文字，还可以是图片。

　　Content marketing is an important strategic marketing tool in business, and more importantly, it involves producing and disseminating valuable, meaningful, and user interested content to attract and retain users. For example, when a new product is launched, if there is no product introduction, promotion, or evaluation of applicable personnel in the early stage, most people will not know the product details, let alone be interested. What is content marketing? Content marketing is actually about establishing a consistent relationship between a brand and its customers through content, and providing this value to users through interaction. In other words, content marketing is about telling stories, telling stories that users are interested in. The content of stories can be in the form of videos, text, or images.

　　内容营销发展到现在已经形成了一套完整的成熟方法论，它依靠电子邮件、社交媒体、搜索引擎优化等数字营销策略来覆盖品牌的目标受众。内容营销人员可以创建不同类型的内容，以在用户购买生命周期的每个阶段完成对用户的吸引、互动和转化。二

　　Content marketing has developed into a complete and mature methodology, relying on digital marketing strategies such as email, social media, and search engine optimization to reach the target audience of the brand. Content marketers can create different types of content to attract, engage, and convert users at every stage of their purchasing lifecycle. two

　　内容营销有什么优势？

　　What are the advantages of content marketing?

　　01.可持续吸引潜在客户

　　01. Sustainable attraction of potential customers

　　通过内容营销，企业将持续吸引潜在客户，提升销售转化率，对销售升级、交叉销售等都表现了很好的拉动作用。

　　Through content marketing, enterprises will continue to attract potential customers, improve sales conversion rates, and have shown good driving effects on sales upgrades, cross selling, and other aspects.

　　相较于传统的广告宣传，内容营销更加注重与受众的互动和建立信任，通过提供有价值的信息、知识、体验等，从而吸引潜在客户，进而引导他们进行购买决策。

　　Compared to traditional advertising, content marketing focuses more on interaction with the audience and building trust. By providing valuable information, knowledge, experiences, etc., it attracts potential customers and guides them to make purchasing decisions.

　　也就是说，内容营销是在引导客户自主选择购买，而传统的销售和推广则是在强制推动客户购买，这是内容营销与传统推销的最大不同。

　　That is to say, content marketing is about guiding customers to make independent purchases, while traditional sales and promotion are about forcing customers to make purchases. This is the biggest difference between content marketing and traditional sales.

　　02.可持续与用户接触

　　02. Sustainable engagement with users

　　内容营销的迷人之处就在于它可以每天与用户接触，可以与用户保持长期的品牌关系建设，即使这个用户还没有成为品牌的客户。

　　The charm of content marketing lies in its ability to interact with users on a daily basis and establish long-term brand relationships with them, even if they have not yet become customers of the brand.

　　这种持续的触达方式也给企业带来了源源不断的流量，通过始终提供有价值的内容，企业与用户也能建立真正的良性关系。

　　This continuous reach method also brings a steady stream of traffic to enterprises, and by consistently providing valuable content, enterprises can establish a truly positive relationship with users.

　　03.可增加品牌资产

　　03. Can increase brand assets

　　内容营销能增加品牌资产，有效的内容营销项目可以提高品牌的知名度、忠诚度和价值。从相关数据来看，消费者在购买前平均会接触11.4条内容。85%的消费者在考虑购买产品时，会定期从值得信赖的品牌那里寻找内容。这都是企业内容营销自身所不可替代的独特优势，也奠定了企业内容营销的重要性。三

　　Content marketing can increase brand assets, and effective content marketing projects can enhance brand awareness, loyalty, and value. According to relevant data, consumers are exposed to an average of 11.4 pieces of content before making a purchase. 85% of consumers regularly seek content from trusted brands when considering purchasing products. These are unique advantages that cannot be replaced by enterprise content marketing itself, and also establish the importance of enterprise content marketing. three

　　企业做内容营销有什么好处？1引起受众用户注意

　　What are the benefits of doing content marketing for enterprises? 1. Attract the attention of the audience and users

　　网民对于优质的内容文章是非常愿意看的，因此如果你的企业发布的内容比较优秀，有知识性，是很容易吸引受众用户的。2提升品牌忠诚度

　　Netizens are very willing to read high-quality content articles, so if your company publishes excellent and informative content, it is easy to attract audience users. 2. Enhance brand loyalty

　　当一个消费者对产品产生问题，去进行搜索，而看到关于问题有很好解答的一篇文章，这时大多数的消费者在通过阅读了这个企业相关原创内容以后，会持更加肯定的态度。

　　When a consumer has a problem with a product and searches for an article that provides a good answer to the problem, most consumers will hold a more positive attitude after reading the original content related to the company.

　　70%的消费者在经常了解企业相关的内容以后，感觉和企业更亲近了。如果企业在做内容营销的话，用户会不断通过内容来加深对品牌的信任度。3促进销售机会

　　70% of consumers feel closer to the company after regularly learning about its related content. If a company is engaged in content marketing, users will continuously deepen their trust in the brand through content. 3. Promote sales opportunities

　　当消费者在阅读完优质的内容以后，数据显示至少60%的人再次回去大搜页面去搜索相关的产品。这说明内容具有非常好的传播性，这样就会让更多的用户了解品牌，从而为品牌创造更多的销售契机，甚至直接促使订单达成。4营销效果更好

　　After reading high-quality content, data shows that at least 60% of consumers return to the big search page to search for related products. This indicates that the content has very good dissemination, which will allow more users to understand the brand, thereby creating more sales opportunities for the brand and even directly promoting order fulfillment. 4. Better marketing effectiveness

　　内容营销的推广效果要比其它方式推广效果好得多，据相关数据统计，86%的用户，对于贴片广告均会选择直接忽略，44%的用户会直接忽略广告邮件。

　　The promotion effect of content marketing is much better than other methods. According to relevant data statistics, 86% of users will choose to ignore patch ads directly, and 44% of users will ignore advertising emails directly.

　　但是对于内容营销，70%的人更乐于通过一篇文章来了解一个公司，而不是通过广告来了解，并且90%的消费者认为原创内容，特别是能解决客户当前急需问题的知识性文章对自己是很有用的。5用户参与度强

　　However, when it comes to content marketing, 70% of people are more willing to learn about a company through an article rather than through advertising, and 90% of consumers believe that original content, especially informative articles that can solve urgent problems for customers, is very useful for themselves. 5. Strong user engagement

　　内容营销的利用问答的形式展示产品的能力，用种草的方式让消费者看到产品的实际功效，同时用提升企业排名的方式提升用户的好感度。每一个过程都是建立在消费者主动认可的基础上，有了参与感之后才会更信赖产品6

　　The use of question and answer format in content marketing showcases the ability of products, allowing consumers to see the actual effectiveness of the products through seeding, while improving user favorability by enhancing enterprise rankings. Every process is based on the active recognition of consumers, and only with a sense of participation can they trust the product more

　　打造用户基础

　　Building a user base

　　如果企业有新产品进行营销，那么可以选择大规模的方式进行宣传。而在日常的用户维护中，可以通过高质量的文章来稳定用户的信任度，建立足够的信任感，那么在销售产品的时候就能够拥有更好的销量。

　　If a company has a new product for marketing, it can choose to promote it on a large scale. In daily user maintenance, high-quality articles can stabilize user trust and establish sufficient trust, which can lead to better sales when selling products.

　　总之，做好内容营销是一个持续的过程，可能一时没有广告效果那么直观，但是能很好的留住客户，对形成品牌资产和营收利润有很大的帮助。

　　In short, effective content marketing is a continuous process that may not be as intuitive as advertising at the moment, but it can effectively retain customers and greatly help form brand assets and revenue profits.

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