机械行业济南百度爱采购代运营怎么操作?
来源:http://www.jnacg.com 发布时间:2026-01-26 10:01:13 浏览次数:次
百度爱采购作为百度旗下的B2B平台,跟百度其他产品一样都自带百度流量,所以一上线就获得了大量商家的支持,但是同样的平台,有的企业从中获得商机,实现了企业的销售转型与发展,有的企业却抱怨没有效果,指责平台流量完全是骗人的!这归根结底其实就是运营的问题。那么百度爱采购究竟该怎么运营呢?下面跟着小编一起来看看。
As a B2B platform under Baidu, Baidu AiGou, like other products, comes with Baidu traffic, so it has gained a lot of support from merchants since its launch. However, on the same platform, some companies have gained business opportunities and achieved sales transformation and development, while others complain that it is ineffective and accuse the platform traffic of being completely deceptive! This ultimately boils down to an operational issue. So how should Baidu AiGou operate? Let's take a look with the editor below.
百度爱采购运营技巧l 选好产品类目,精准定位商家在入驻爱采购平台时,一定要先选择好产品类目再来发布产品,这是做好爱采购的前提条件,很多企业会忽略这一点,模糊的产品定位虽然不会影响产品发布,但会直接导致后期询盘量降低,所以说要想运营好,基础要打好。
Baidu's Love Procurement Operation Tips: Choose the right product category and accurately locate it. When merchants join the Love Procurement platform, they must first choose the right product category before publishing their products. This is a prerequisite for doing a good job in Love Procurement. Many companies may overlook this point. Although vague product positioning does not affect product publishing, it will directly lead to a decrease in inquiry volume in the later stage. Therefore, in order to operate well, a solid foundation must be laid.
标题紧扣产品,符合用户搜索习惯选好产品类目后,我们就可以去发布产品了,那首先要考虑的就是标题的设置了,我们知道一个好的标题可以给我们带来更多的访问量,所以标题一定要紧扣产品,宜使用行业内常用词或通俗易懂的词,不宜过长也不要滥用符号分割,这样才能符合用户的搜索习惯。
The title should be closely related to the product and meet the user's search habits. After selecting the product category, we can start publishing the product. The first thing to consider is the title setting. We know that a good title can bring us more traffic, so the title must be closely related to the product. It is recommended to use commonly used words in the industry or easy to understand words, and not to be too long or use symbol segmentation, so as to meet the user's search habits.
产品图片的选用也至关重要上传的产品要符合要求,避免尺寸偏大或偏小带来的图片变形;白色为底的图片可以更好的突出产品特点,避免底色太杂影响视觉好感度;单个产品图片3-5张为宜,且为多角度拍摄避免单一;水印大小合适,可通过降低透明度来避免遮挡主体。
The selection of product images is also crucial. The uploaded products must meet the requirements and avoid image deformation caused by oversized or undersized sizes; Images with a white background can better highlight product features and avoid a cluttered background color that affects visual appeal; 3-5 individual product images are recommended, and multi angle shooting should be used to avoid single images; The watermark size is appropriate and can be reduced in transparency to avoid obscuring the subject.
产品详情页描述促转化好的标题带来了流量,而促成流量转化的关键就是内容,全面又细致的详情页可以让买家快速认知产品,提升好感度,所以我们可以通过图片和文案相结合的方式,以结构化的逻辑来突出产品卖点,切记产品卖点一定要通俗易懂,让人一看就可以明白产品带来的价值。
A product detail page description that promotes conversion brings traffic, and the key to driving traffic conversion is content. A comprehensive and detailed detail page can help buyers quickly recognize the product and enhance their favorability. Therefore, we can use a combination of images and text to highlight the product's selling points in a structured logic. Remember that the product's selling points must be easy to understand, so that people can understand the value the product brings at a glance.
定期更新保证账号活跃度 百度爱采购平台功能我们都知道爱采购每年可以发布6666条产品信息,那怎么分配这些产品信息的发布也很重要,我们在上传产品信息时除品牌外每次10个以上最好,主图选择6张即可,包含正面图,侧面图,以及细节图。同时产品内容要跟详情图对应,而主图与详情介绍一致。另外需要定时定量的更新产品信息。l 每日坚持登录爱采购卖家版APP1. 坚持每日登录,当发现客户浏览产品信息时,及时主动与客户发起在线交流,了解客户需求。2. 关注卖家版APP商机广场的询盘线索,,这是该平台为企业提供的意向客户,需要及时回复沟通。3. 及时回复爱采购卖家版APP的在线问答,百度会选择一些优质回答在百度问答里通过问题匹配帮助企业获得更多的流量。4. 随时分享店铺产品到朋友圈跟客户。5. 时刻关注店铺流量变化情况,高曝光低点击就通过改善主图或添加视频来获取点击量,高点击无询盘的商品就通过调整详情页来让客户产生询盘行为。综上所述,我们得承认百度爱采购是一个优质的推广平台,但企业要想从中有所收获,专业的运营是不可或缺的!最后愿你的付出都能有所收获!
Regular updates ensure account activity. We all know that AiGou can publish 6666 product information items per year on the Baidu AiGou platform. It is also important to allocate the publication of these product information items. When uploading product information, it is best to upload 10 or more items each time, except for the brand. Choose 6 main images, including front, side, and detail images. At the same time, the product content should correspond to the detailed image, and the main image should be consistent with the detailed introduction. Additionally, it is necessary to regularly and quantitatively update product information. 1. Persist in logging in to the Love Procurement Seller Version APP daily. When customers browse product information, promptly initiate online communication with them to understand their needs. 2. Pay attention to the inquiry leads of the seller version APP Business Opportunities Square. These are the intended customers provided by the platform for enterprises, and it is necessary to reply and communicate in a timely manner. 3. Timely reply to the online Q&A of the Love Procurement Seller Edition APP. Baidu will select some high-quality answers to help enterprises gain more traffic through question matching in Baidu Q&A. 4. Share store products with customers on social media at any time. 5. Always pay attention to changes in store traffic. For high exposure and low clicks, improve the main image or add videos to obtain click through rates. For high click products without inquiries, adjust the details page to encourage customers to make inquiries. In summary, we have to admit that Baidu AiGou is a high-quality promotion platform, but professional operation is indispensable for enterprises to gain something from it! Finally, may your efforts be rewarded!
本文由 济南百度爱采购代运营 友情奉献.更多有关的知识请点击 https://www.jnacg.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
This article is a friendly contribution from Jinan Baidu Love Procurement Agency For more related knowledge, please click https://www.jnacg.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Stay tuned