爱采购推广的8大技巧
来源：http://www.jnacg.com 发布时间：2020-08-07 11:08:24 浏览次数：次
1、广告被恶意点击：推广根据效果付费，如果存在恶意点击就可能导致推广浪费，应该自动与手动相结合屏蔽可疑IP，对于搜索习惯不好的正常用户，也非常有必要排除。如果反复被恶意点击，应该考虑是否与有直接利益关系的竞争对手有关，更好主动联系协商，在有充分的依据下，必要时给予反击。
1. Advertisement is maliciously Click: Baidu promotion pays according to the effect. If there is malicious click, it may lead to promotion waste. It is necessary to screen suspicious IP automatically and manually. It is also necessary to exclude normal users with bad search habits. If it is repeatedly maliciously clicked, it should be considered whether it is related to competitors with direct interests. It is better to take the initiative to contact and negotiate, and give counterattack when necessary with sufficient basis.
2、推广时间和地域设置失误造成广告的浪费：推广时间一般和咨询人员上班时间相吻合，推广地域设置为企业业务所在的区域内，也可以考虑部分的周边区域投放。
2. Promotion time and geographical setting errors lead to the waste of advertising: the promotion time is generally consistent with the working hours of consultants, and the promotion area is set in the area where the enterprise's business is located, and some surrounding areas can also be considered.
3、搜索词有别人的广告：不管是词被别人做了或者通过关键词匹配展现出别人的广告，都应该联系对方进行删词否词，保证自身的正当利益不受损失。
3. Search for brand words with other people's advertisements: whether the brand words are made by others or displayed by keyword matching, we should contact the other party to delete the words or not, so as to ensure that their legitimate interests will not be lost.
4、推广着陆页链接打不开：推广链接路径错误或者网站打不开，所以应检查推广账户内的页面链接，关注网站的访问情况，在网站恢复正常之前暂停推广，避免推广浪费和拒户。
4. The link of promotion landing page cannot be opened: the promotion link path is wrong or the website cannot be opened. Therefore, it is necessary to check the page link in the promotion account, pay attention to the visit of the website, and suspend the promotion before the website returns to normal, so as to avoid promotion waste and rejection.
5、关键词应用不当：账户采用了转化很低或根本没有转化的关键词导致转化成本偏高，应该结合商务通分析好数据，删除无转化的和对转化低的关键词，减小推广力度。
5. Improper application of keywords: the account uses keywords with low conversion or no conversion at all, which leads to high conversion cost. Therefore, we should analyze the data in combination with businesscom, delete the keywords without conversion and those with low conversion, and reduce the promotion efforts.
6、出价虚高：出价虚高会导致广告浪费，账户关键词较多时应该自动调价结合手动调价，随时查看词排名情况，手动调整出现排名异常的词。或者归纳下主要点击词，将它们从自动任务中剔除，保持一定的手动调整频率。
6. False high bid: false high bid will lead to advertising waste. When there are many keywords in the account, the price should be adjusted automatically combined with manual price adjustment. You can check the ranking of key words at any time and manually adjust the words with abnormal ranking. Or summarize the main click words, remove them from the automatic task, and maintain a certain frequency of manual adjustment.
7、推广物料含有禁词或错误的描述：含有禁词会影响账户信誉度，与企业信息不符的描述或常识性的错误出现都会对严重影响推广的质量。
7. Promotion materials contain forbidden words or wrong descriptions: containing forbidden words will affect the credit of the account. Descriptions inconsistent with enterprise information or common sense errors will seriously affect the quality of promotion.
8、无效匹配：匹配到完全和企业业务无关的关键词是推广广告的主要浪费，应广泛否定对应关键词，对于关键词中含有有效关键词成分的，应给与精确否定。
8. Invalid matching: matching keywords completely unrelated to the business of the enterprise is the main waste of advertising promotion. The corresponding keywords should be widely denied, and those with effective keyword components in keywords should be accurately denied.
