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如何成为爱采购的“运营专家”?

来源:http://www.jnacg.com 发布时间:2021-04-12 10:04:43 浏览次数:

爱采购是一个帮助用户触达海量优质产品,为商家提供多重曝光以及接触精准消费者的购物平台,为买家和卖家搭建互惠共赢的桥梁。
Baidu love purchasing is a shopping platform to help users reach a large number of high-quality products, provide multiple exposures for businesses and contact accurate consumers, and build a win-win bridge for buyers and sellers.
付费入驻爱采购只是使用爱采购的门槛,想要实现通过爱采购获客的目的,还需要持续提升自身店铺运营的能力。
Paying to settle in AIPO is just the threshold of using AIPO. In order to achieve the goal of gaining customers through AIPO, we need to continuously improve the operation ability of our own stores.
例如丰富店铺产品图片、信息,让消费者了解更多产品信息,以及提升店铺服务,增加消费者好感度,赢取客户的信赖。
For example, enrich the product pictures and information of the store, let consumers know more about the product information, improve the service of the store, increase the favor of consumers, and win the trust of customers.
入驻爱采购之后,商品的具体展现位置跟哪些因素有关?
After entering AIPO, which factors are related to the specific display position of the goods?
入驻爱采购仅是将商家的产品引入平台,不会产生具体的排名。在爱采购平台内,所有的认证企业商品会根据时间、地域、商品(搜索词)以及商品质量影响曝光程度变化。
Entering AIPO is only to introduce the products of businesses into the platform, and will not produce specific rankings. In the AIPO platform, all products of certification enterprises will change according to time, region, product (search term) and product quality.
1 、时间因素
1. Time factor
商品的展现会在不同时间出现在不同位置(即轮流展现);
The presentation of goods will appear in different places at different times (i.e. in turn);
2、 地域因素
2. Regional factors
当地及周边的搜索更容易曝光你的商品 ;
Local and surrounding search is easier to expose your products;
3 、商品因素
3. Commodity factor
不同商品的曝光程度不同(付费会员数据报告中有提供会员展现量 TOP 20 的搜索词查询);
The degree of exposure of different products is different (the paid member data report has the search term query of top 20 member display);
4 、商品质量因素
4. Commodity quality factors
严格按照《爱采购商品质量规范》提交优质商品,如类目映射优化、图片清晰度、参数丰富度、价格等维度优化商品质量。 
In strict accordance with the "Baidu love purchasing commodity quality specification", submit high-quality goods, such as category mapping optimization, picture clarity, parameter richness, price and other dimensions to optimize the quality of goods.  
想成为爱采购的“运营商专家”,还需要了解关于平台运营的更多细节,多多关注相关信息https://www.jnacg.com,你就是下一个“运营专家”!
If you want to be an "operator expert" of Baidu AIPO, you need to know more details about platform operation and pay more attention to relevant information https://www.jnacg.com You are the next "operation expert"!