山东百度爱采购运营代理

3个思维模型，理清用户运营逻辑

Three thought models to clarify user operation logic

1.AARRR 模型：用户增长的「漏斗通关秘籍」，让路人变金主～

1. AARRR model: the "funnel clearance secret" for user growth? Let passersby become wealthy~

说白了就是把用户从 “路过” 到 “疯狂打 call” 分 5 步走： 拉新（比如用短视频引流）→激活（发新人专属福利让他动起来）→留存（每周签到送积分勾住他）→变现（推刚需套餐促下单）→推荐（老带新返现让他拉朋友来）

Simply put, it means taking users from "passing by" to "frantically calling" in 5 steps:? New customer acquisition (such as using short videos to attract traffic) → activation (offering exclusive benefits for new customers to get them active) → retention (signing in every week and getting points to hook them up) → monetization (promoting basic needs packages to boost orders) → recommendation (bringing new customers for cashback to attract friends)?

像玩闯关游戏一样，一步一步把路人变成死忠粉，非常后还能帮你拉新，简直巧妙！

Like playing a puzzle game, gradually turning passersby into loyal fans, and finally helping you recruit new ones, it's simply perfect!

2.用户金字塔模型：把资源花在 “刀刃” 上

2. User Pyramid Model: Spending Resources on the 'Blade'

把用户按价值堆成金字塔：? 顶端 VIP（高消费高活跃）→核心伺候！专属客服 + 限量福利直接安排? 中间活跃用户→用阶梯任务（比如满 3 单升会员）勾引他们往上爬? 底部新用户 / 普通用户→先给点小甜头（比如低价体验课）让他们留下来? 资源集中砸给能带来大回报的人，效率直接翻倍！?

Stacking users into a pyramid based on their value:? Top VIP (high consumption, high activity) → Focus on serving! Exclusive customer service+limited benefits arranged directly? Intermediate active users → Use ladder tasks (such as upgrading to membership with 3 orders) to lure them up the ladder? New users/regular users at the bottom → Give them some small incentives (such as low-priced trial courses) to stay first? Concentrating resources on those who can bring significant returns can directly double efficiency!?

3.用户生命周期模型：跟着用户 “谈恋爱”? 就像处对象一样，不同阶段得用不同套路：

3. User Lifecycle Model: Following Users to 'Fall in Love'? Just like dealing with objects, different stages require different tactics:

刚认识（引入期）→发新人礼让他试试水?

Just got to know each other (introduction period) → Send new people to give him a try?

暧昧期（成长期）→推个性化内容让他天天想点开?

Ambiguous period (growth period) → Pushing personalized content to make him want to click on it every day?

热恋期（成熟期）→甩高客单价商品，他心甘情愿掏钱?

During the honeymoon period (mature period), when selling high priced products, is he willing to pay?

冷淡期（休眠期）→发张召回券 “求复合”?

Cold period (dormant period) → issuing a recall coupon to "seek reconciliation"?

从陌生到离不开，每个阶段都抓牢，用户想跑都难～?

From unfamiliarity to inseparability, every stage is grasped firmly, making it difficult for users to run?

其实，用户运营无非就是搞懂 “谁非常值钱”“该怎么留住”“如何让他更活跃”。 这 3 个模型直接拿去对号入座，运营质效至少提 80%

In fact, user operation is nothing more than understanding who is the most valuable, how to retain them, and how to make them more active. These three models can be directly matched and their operational quality and efficiency can be improved by at least 80%