在爱采购同等会员权益，公平的轮播展现机制下，还是有很多商家的供应信息收录率不高，点击量不高。同样的平台、同样的权益，造成不同商家之间展现效果差距大的原因，本质上还是供应信息的质量问题。
In Baidu love to purchase the same membership rights, fair carousel show mechanism, there are still many businesses supply information included rate is not high, click through is not high. The same platform, the same rights and interests, resulting in a large gap between different businesses to show the effect of the reason, in essence, or the quality of supply information.
所以，爱采购的运营一定是非常重要的。对于没有深度运营、自己又不了解爱采购收录规则和算法的商家来说，爱采购只是一个无人问津的线上店铺。
Therefore, the operation of Baidu love purchasing must be very important. For businesses that do not have in-depth operation and do not understand Baidu AIPO's inclusion rules and algorithms, baidu AIPO is just an online shop that no one cares about.
我们都知道，爱采购是两种卖家入驻模式。一种为采购推广入驻，也就是我们说的爱采购竞价CPC，按点击扣费模式。一种为认证企业入驻（年费会员制），平均不到20块的成本投入，全年365天，全天24小时展示，而且一个企业是可以开通多套或多年的。企业根据实际预算要求及运营需求，选择适合的入驻模式，也可以同时两种模式合作。
As we all know, baidu love purchasing is two kinds of seller entry mode. One is for the purchase promotion, that is, we say the love purchase bidding CPC, according to the click deduction mode. One is for certification enterprises (annual membership system), with an average cost of less than 20 yuan a day, 365 days a year, 24 hours a day, and an enterprise can open more than one set or many years. According to the actual budget requirements and operational needs, enterprises can choose the appropriate settlement mode, or cooperate with both modes at the same time.
今天要讲的是年费会员制，小6从四个点分析爱采购运营的要素：店铺装修。
Today we are going to talk about the annual membership system. Small 6 analyzes the elements of Baidu love purchasing operation from four points: shop decoration.
，店铺装修的效果好坏是会对排名造成影响的。装修所需要的资料：
First of all, the effect of shop decoration will affect the ranking. Information required for decoration:
1、产品的高清照片，如果有拍摄的产品图更好。在装修的时候，设计会把这些图片进行加工美化，制成详情内页等。
1. High definition photos of the product, if there is a picture of the product taken better. In the decoration, the design will process and beautify these pictures, and make them into details inside pages.
但经常有些客户说，我的产品和谁谁公司的产品是一模一样的，我们去他的店铺或者网站上弄几张图，处理一下好了。
But as like as two peas of customers, I often go to his store or website to get some pictures and handle them.
在这里明确一下：非常不建议客户这么做。一，别人用，你也用，别人用过的你再用，不会给你好的排名；二，客户自己拍的产品图片高清并真实，而且是出现在网页中。有个规则，对于新的优良图片会优先抓取、处理、排名。
Let's be clear here: it's not recommended for customers to do this. 1、 Other people use, you also use, others used you use, Baidu will not give you the ranking; second, customers take their own product pictures HD and real, and appear in the web page. Baidu has a rule that Baidu will give priority to capture, process and rank new excellent pictures.
2、每种产品的具体详细介绍，包括产品介绍、产品特性、产品优点、产品用途等等。
2. Detailed introduction of each product, including product introduction, product features, product advantages, product uses, etc.
3、企业获得的资质照片放到店铺里面，让消费者对企业有更多的信任，这也是提高成交率的一种办法！
3. The qualification photos obtained by enterprises are put in the shops to let consumers have more trust in the enterprises, which is also a way to improve the transaction rate!
4、公司和产品的优势，有利于企业形象和产品品质的展现。
4. The advantages of the company and products are conducive to the display of corporate image and product quality.
