不过随着市场的竞争白热化,很多人都会好奇,在付费数据竞争激烈的情况下,同是优良商品拿什么突围?为了弄清楚这个问题,我一直在不断的研究琢磨。排序不等于排名,在爱采购里面是没有排名这个概念。而影响它展现排序机制的一般有下面几个因素:1.时间因素:(轮展)不同时间出现不同位置。2.地域因素:商品当地及周边搜索更易触发展现。3.商品质量因素:类目优化、图片清晰度、参数丰富度、价格等。
However, with the fierce competition in the market, many people will be curious, in the case of fierce competition in payment data, what can the same good product do to break through? In order to find out this problem, I have been constantly studying and pondering. Ranking is not equal to ranking. There is no concept of ranking in AIPO. There are several factors that affect the ranking mechanism: 1. Time factor: (rotation) different positions appear at different times. 2. Geographical factors: local and surrounding search of goods is easier to trigger display. 3. Commodity quality factors: category optimization, picture clarity, parameter richness, price, etc.
1.时间因素:
1. Time factor
我们在爱采购官网上看到的优良数据的展现,它不是人为干预的,是有时间因子控制的,不同的时间,同一件商品会出现在不同的位置。比如说,你在爱采购上做了一款游泳圈的产品,上午你查询的展现位置是在首页首行,下午再查询的时候,位置可能会换到其他页面。这个展现位置不是一成不变的,他根据优良数据的推送量,及时间因子的变化程度,轮播展现在不同的位置。
The excellent data we see on the official website of AIPO show that it is not human intervention, but controlled by time factor. The same commodity will appear in different positions at different times. For example, you have made a swimming circle product in love shopping. In the morning, the display position you inquire about is on the first line of the home page. In the afternoon, when you inquire about it again, the position may change to other pages. This presentation location is not immutable. According to the push amount of good data and the change degree of time factor, the carousel is displayed in different locations.
2.地域因素:
2. Geographical factors:
地域是影响你商品展现排序的重要因素之一,因为物品原产地本身就占据着更多的优势。
Region is one of the important factors that affect the ranking of your goods, because the origin of goods itself occupies more advantages.
当你在产品的原产地做了采购数据推送之后,大家根据地域搜索,就会寻找到大量周边的产品。这也造成了,商品当地及周边搜索更易触发展现。
When you push the purchase data in the country of origin of the product, you will find a large number of surrounding products according to the geographical search. This also makes it easier for local and surrounding search to trigger the display of commodities.
如果你是生产制造业,如果你的公司占据着大量的原产地优势,做爱采购产品,一定效果非常显著。
If you are a manufacturing industry, if your company occupies a large number of advantages of origin, do Baidu love purchasing products, the effect is very significant.
而之前赶上阿里巴巴风口的,更是深有体会。当年,有多少人因为原产地的优势在阿里巴巴一跃而起,汇聚了大量的财富和资源。
And before catching up with Alibaba tuyere, is a deep experience. At that time, how many people jumped up in Alibaba because of the advantages of origin, and gathered a lot of wealth and resources.
3.商品质量因素:
3. Commodity quality factors:
当然,除了时间和产地会影响到产品数据展现排序之外,还有一个很重要的影响因素之一,就是商品质量因素。
Of course, in addition to time and place of origin will affect the ranking of product data, there is also a very important factor, which is the quality of goods.
比如说,商品的类目优化程度、图片清晰度、参数丰富度、价格等。
For example, the degree of commodity category optimization, picture clarity, parameter richness, price, etc.
商品的类目看似简单,但是却直接决定用户精准搜索的转化率。
The category of goods seems simple, but it directly determines the conversion rate of users' accurate search.
如果你没有很好的给你的产品做精准类目归类,那么用户用关键词搜索A产品,很可能就会出现的是B产品。这样就让精准搜索用户,白白流失。
If you don't classify your products accurately, then if users search for product a with keywords, it is likely that product B will appear. In this way, accurate search users will be lost in vain.