山东百度爱采购运营代理

在爱采购卖家版App的数据概况里面有以下三种数据对我们日常推广维护非常具有指导意义：

There are three kinds of data in the data profile of app for AIPO sellers, which are very instructive for our daily promotion and maintenance:

1、爱采购商铺曝光量、点击量、访客数

1. Baidu love shop exposure, click through, number of visitors

数据量大小关系基本是曝光量>点击量>访客数。如果三个数据量都比较低，证明一件事情：商铺信息数量少，标题关键词拓展少，不符合买家的搜索习惯，需要提升商品数量、优化标题关键词。

The relationship between the amount of data is exposure > hits > number of visitors. If the three data volumes are relatively low, there is one thing to prove: the number of shop information is small, and the expansion of Title keywords is small, which is not in line with the buyer's search habits. We need to improve the number of goods and optimize the title keywords.

如果每天点击量和访客数相差不多，几乎快到1:1了，表明平均一个访客来到您的商铺点了一次就离开了，证明商品页面的图片、价格、商品信息详细介绍有问题，不能吸引并留住买家，导致买家点开看了一眼就关掉页面，吸引力不大。需要提升商品页面质量，来留住客户，提升转化率。

If the difference between the daily number of hits and the number of visitors is not much, almost to 1:1, it means that an average visitor comes to your shop once and then leaves. It proves that there is something wrong with the pictures, prices and detailed information of the product page, which can not attract and retain buyers. As a result, the buyers close the page after a glance, which is not attractive. We need to improve the quality of product pages to retain customers and improve the conversion rate.

2、爱采购商品收录数量与平均展示位

2. Quantity and average display space of Baidu love purchasing goods

商品收录数量是代表信息发布之后的收录情况，商品信息不要短时间内都发完，也不要不发，前期多发一些，然后保持一定的节奏添加商品信息。平均展示位置是商铺里获得展示的信息平均排名，如果排名过低，表明商品低质信息较多，拉低了排名，需要针对商品信息进行调整。

The number of goods included represents the situation after the information is released. The goods information should not be sent out in a short time, and should not be sent out. In the early stage, more goods should be sent out, and then the goods information should be added at a certain pace. The average display position is the average ranking of the information displayed in the shop. If the ranking is too low, it means that the commodity is low-quality and there is more information. If the ranking is lowered, it needs to be adjusted according to the commodity information.

3、关键词和商品的TOP50排行

3. Top 50 ranking of keywords and commodities

关键词和商品的TOP50，都是买家非常关注的内容，并且能带来实际效果的，可针对性的多发布相关商品信息，并整理好关键词，做一些基础的数据积累工作。

The top 50 of keywords and commodities are the contents that buyers are very concerned about, and can bring practical results. We can publish more relevant commodity information, sort out the keywords, and do some basic data accumulation work.