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如何做爱采购深度运营?

来源:http://www.jnacg.com 发布时间:2022-02-10 14:02:33 浏览次数:

很多企业进入爱采购爱购后一般会面临两个问题。,他们不知道如何释放产品供应。再就是货源信息可以收录,但是显示效果不好。今天小编就企业入驻爱采购如何做运营给大家进行解答。
Many enterprises will face two problems after entering Baidu love purchase. First, they don't know how to release the product supply. Then there is the source information Baidu can include, but the display effect is not good. Today, Xiaobian will give you an answer on how to operate Baidu love procurement.
1.产品供应应该如何释放?
1. How should product supply be released?
产品供应信息不能包含违反互联网相关法律的信息,如色情、赌博、过度夸大效果等。只要不触碰这些红线,产品供货信息一般都能达到的采购标准。
Product supply information shall not contain information that violates Internet related laws, such as pornography, gambling, excessive exaggeration of effects, etc. As long as you don't touch these red lines, the product supply information can generally meet Baidu's procurement standards.
2.供货被收录,但效果不好。
2. The supply was included by Baidu, but the effect was not good.
很多企业抱着很大的希望入驻爱采购,发出了很多供货信息,但是没有展示量和点击量,也很少查询。这是平台的问题吗?不,归根结底是企业对供应信息质量存在一些误解。合格的供应信息不一定意味着高质量的供应信息。爱采购爱采购的纳入标准只是中间环节的一个把关,供货信息终还是以客户为导向,让客户感受到可靠的供货质量才是达成合作的关键。
Many enterprises settled in Baidu love purchasing with great hope and sent out a lot of supply information, but there was no display and click through, and there was little query. Is this a platform problem? No, in the final analysis, there are some misunderstandings about the quality of supply information. Qualified supply information does not necessarily mean high-quality supply information. Baidu love purchasing the inclusion standard of Baidu love purchasing is only a check of the intermediate link. The supply information is always customer-oriented, and making customers feel reliable supply quality is the key to cooperation.
主要包括商户结算、店铺装修、企业认证服务、供应信息优化服务和完整的售后服务。其中,技术团队负责店铺搭建、页面优化,运营团队负责产品规划、货源投放、货源优化等。从标题、图片到供货细节,都有专人把关,以数据为导向,包含更多长尾词和流量词,力求让供货信息发挥大价值,为商家提供一站式Ai采购运营解决方案。
It mainly includes merchant settlement, store decoration, enterprise certification service, supply information optimization service and complete after-sales service. Among them, the technical team is responsible for store building and page optimization, and the operation team is responsible for product planning, supply delivery, supply optimization, etc. From the title, picture to supply details, there are specially assigned personnel to check, data-oriented, including more long tail words and flow words, so as to give full play to the great value of supply information and provide merchants with one-stop Baidu AI procurement and operation solutions.
作为爱采购爱采购的常驻服务商,咨询常驻爱采购。如果成功入驻,可以从的电脑、手机主页、爱购版块获得上亿的流量,获得大量的查询和订单。你还在等什么?请以秒计,因为你的对手正在抓住商机。
As a resident service provider of Baidu love purchasing, consult Baidu love purchasing. If you successfully settle in, you can get hundreds of millions of traffic and a large number of queries and orders from Baidu's computer, mobile home page and love shopping section. What are you waiting for? Please count in seconds because your opponent is seizing the opportunity.
3.商家提交的店铺物料质量信息
3. Store material quality information submitted by merchants
对店铺有什么影响?
What impact does it have on the store?
店铺物料的质量直接影响商品的展示,因此商家需要提供多角度的综合物料明细,然后客服人员或店铺运营人员可以根据平台规则制作高质量的产品明细页面,这将有助于提升店铺的质量评分,为店铺带来更多的曝光和流量。
The quality of store materials directly affects the display of goods. Therefore, businesses need to provide comprehensive material details from multiple angles, and then customer service personnel or store operators can make high-quality product details pages according to the platform rules, which will help to improve the quality score of the store and bring more exposure and traffic to the store.
4.如何写好商品的标题才能更好的引流?
4. How to write the title of goods to better drainage?
爱采购爱采购标题的好坏直接决定了产品的展示量和点击量。产品的高质量标题可以给店铺带来非常高的自然搜索流量,优化店铺的数据。
Baidu love purchasing Baidu love purchasing title directly determines the amount of product display and clicks. The high-quality title of the product can bring very high natural search traffic to the store and optimize the data of the store.
(1)建议围绕产品主体撰写产品标题,从词、核心关键词、属性词、应用场景等方向突出产品优势;
(1) It is suggested to write the product title around the main body of the product and highlight the product advantages from the direction of brand words, core keywords, attribute words and application scenarios;
(2)标题一定得包含产品名称,可以包括、型号等。从而避免无意义的符号、公司邮箱、电话号码等。同时,疑问句、反问句和广告法禁止的词语,都是严格禁止的,并注意禁止产品字码放。
(2) The title must contain the product name, including brand, model, etc. So as to avoid meaningless symbols, company mailbox, telephone number, etc. At the same time, interrogative sentences, rhetorical questions and words prohibited by the advertising law are strictly prohibited, and pay attention to prohibiting the stacking of product words.