作为B2B平台的新锐,爱采购背靠强大的搜索技术,流量大,成为了中小企业高性价比的网络推广利器。其实爱采购产品的排名是有规律可循的,只要按照标准优化产品,上到首页并不是很难。
As a cutting-edge B2B platform, baidu love purchasing relies on Baidu's powerful search technology and large traffic, which has become a cost-effective network promotion weapon for small and medium-sized enterprises. In fact, the ranking of love purchasing products has rules to follow. As long as the products are optimized according to the standards, it is not very difficult to go to the home page.
一、产品标题——写好标题是关键1、产品标题建议围绕商品主体撰写,例如产品的词、关键词、属性词、型号词、应用范围等,突出产品优势;
1、 Product title - the key is to write a good title. 1. It is suggested to write the product title around the main body of the commodity, such as brand words, keywords, attribute words, model words, application scope, etc., so as to highlight the advantages of the product;
2、产品标题不要出现公司全称、电话号码、E-mail和任何联系方式;
2. The full name of the company, telephone number, e-mail and any contact information shall not appear in the product title;
3、产品标题不要出现关键词堆砌,
3. Do not stack keywords in the product title,
4、产品标题不要出现多余的符号,
4. Do not appear redundant symbols in the product title,
5、产品标题一定要包含产品名称,标题字数建议在20个字以内;
5. The product title must include the product name, and the number of words in the title is recommended to be less than 20 words;
6、产品标题不要出现“多少钱”“怎么样”“哪里有”等疑问句或者反问句。
6. The product title should not appear questions or rhetorical questions such as "how much", "how" and "where".
二、产品价格建议——产品价格很重要1、建议不要用“一元”或者“面议”;2、产品价格尽量合理,例如一台房车总不能卖个几百块钱吧。
2、 Product price suggestion - product price is very important. 1. It is recommended not to use "one yuan" or "face-to-face negotiation"; 2. The price of the product should be as reasonable as possible. For example, an RV can't be sold for hundreds of yuan.
图片一定要清晰1、产品图片尺寸为750*750,格式为jpg,图片要正方形;
The picture must be clear. 1. The size of the product picture is 750 * 750, the format is JPG, and the picture should be square;
2、产品图片建议上传5张,让用户更加了解您的产品;
2. It is suggested to upload 5 product pictures to let users know your products better;
3、产品图片水印不要遮挡产品,而且水印会影响用户的体验;
3. The product image watermark should not cover the product, and the watermark will affect the user experience;
4、产品图片要清晰,不要模糊变形,产品不突出等;5、产品主图和组图也要设计,这样才能从众多的同行中脱颖而出,吸引用户点击您的产品。
4. The product picture should be clear, not blurred and deformed, and the product is not prominent; 5. The main drawing and group drawing of the product should also be designed, so as to stand out from many peers and attract users to click on your product.
四、产品参数——参数详尽不可少1、产品的参数建议越多越好,越详细越好,参数越详细,用户就会越觉得靠谱;2、参数内容不要过度重复。
4、 Product parameters - detailed parameters are indispensable. 1. The more parameter suggestions of the product, the better. The more detailed the parameters, the more reliable the user will feel; 2. Don't repeat the parameters too much.
五、产品详情页——做好详细利转化1、产品的详情页也要设计得精美,紧抓用户痛点,影响用户决策;
5、 Product details page - do a good job in detailed profit transformation. 1. The product details page should also be beautifully designed, pay close attention to the user's pain points and affect the user's decision-making;
2、产品详情页内容要分区明确,比如产品海报、产品信息、用户痛点、产品优化、同行对比和公司信息等;
2. The contents of the product details page should be clearly divided, such as product posters, product information, user pain points, product optimization, peer comparison and company information;
3、产品的整个标题、图片和详情内容请不要出现广告法违禁词和违法的信息;4、产品不要出现重复(标题不同、图片相同)也是会被判定成重复商品以上就是结合房车客户的优化经验总结出的建议。我们可以通过一个案例的成功复制给更多的客户,提升爱采购平台的效果。也希望能够帮助到您,为您的店铺带来更多的曝光量和询盘!
3. The whole title, picture and details of the product shall not contain any illegal words and information in the advertising law; 4. Products without duplication (different titles and the same pictures) will also be judged as duplicate products. The above is the suggestion summarized in combination with the optimization experience of RV customers. We can successfully copy a case to more customers to improve the effect of love procurement platform. We also hope to help you and bring more exposure and inquiries to your store!
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