山东百度爱采购运营代理

At present, baidu love purchasing is a more appropriate channel for Baidu's platform traffic. Many businesses will choose to open more than two or even more than ten stores for product promotion at the same time. There are also many business owners who have such questions. If they open 3 or even 10 love purchasing stores under the same qualification, the same is true for the goods sold. Will it cause internal competition? Today, Xiaobian will explain it in detail for you.

同一资质开通多个爱采购店铺会不会造成内部竞争？，可以明确的告诉各位，会！但我们需要先明确一个概念，文明不断增长和扩张，但宇宙中的物质总量保持不变。没错，这句话来自于大名鼎鼎的《三体》，我觉得将这段话套用在当互联网赛道上，再合适不过了。当然放到系产品下及爱采购多店铺的逻辑也同样适用。

Will opening multiple Baidu love purchasing stores with the same qualification cause internal competition? First of all, I can clearly tell you that I will! But we need to clarify a concept first. Civilization continues to grow and expand, but the total amount of matter in the universe remains unchanged. Yes, this sentence comes from the famous "three bodies". I think it is most appropriate to apply this sentence to the Internet track. Of course, the logic of Baidu products and love purchasing multiple stores also applies.

市场需求与流量是存量市场，这一项是本就保持如此，或许会受流量或者市场需求的波动影响，但总的来说，一年就那么多流量。至于谁得到的多，谁得到的少，那就要看推“扩张”的地排大，谁的影响力大，因此，《三体》中的这句话套用在爱采购上也可以这么说：店铺在不断增长和扩张，但市场需求及流量总量不变。

Market demand and flow are the stock market, which has been maintained. It may be affected by the fluctuation of Baidu flow or market demand, but generally speaking, there are so many flows in a year. As for who gets more and who gets less, it depends on who has the greatest influence in pushing "expansion". Therefore, this sentence in "three body" can also be applied to love procurement: shops are growing and expanding, but the total market demand and flow remain the same.

那么有人会说了，这些都是理论知识，那有没有成熟的案例做支撑呢？其实，我们换一种思路就可以解答这个问题，因为爱采购本质上是属于B2B平台，亦或者是B2B的搜索引擎。那么我们通过别的流量渠道去想一下：有多少人会开通多个淘宝店铺？或者说有多个淘宝店铺的人有多少？在PC时代，有多少企业主名下，会有多个网站？又有多少公司会开通多个竞价账户？可以很负责任的告诉大家，这部份人，有很多。只是你不知道罢了。

Then someone will say that these are theoretical knowledge. Is there a mature case to support it? In fact, we can answer this question by changing our thinking, because love purchasing essentially belongs to B2B platform or B2B search engine. So let's think through other traffic channels: how many people will open multiple Taobao stores? Or how many people have multiple Taobao stores? In the PC era, how many business owners will have multiple websites under their names? How many companies will open multiple Baidu bidding accounts? Can be very responsible to tell you that there are many of these people. You just don't know.

那么，同一资质下开通多个店铺影响有多大，又有那些优劣势呢？先说劣势：可能会造成某一个店铺流量下降的情况，但是通过良好的运营，完全能解决这个问题。

So, what are the impacts of opening multiple stores under the same qualification, and what are the advantages and disadvantages? Let's start with the disadvantages: it may lead to a decline in the traffic of a certain store, but this problem can be completely solved through good operation.

同一资质开通多个爱采购店铺会不会造成内部竞争

Will opening multiple Baidu love purchasing stores with the same qualification cause internal competition

优势就更加明显了，哪怕你做的再好，爱采购不会让搜索一款产品造成同一个店铺有霸屏的效果，但是通过多店铺的形式，就会有可能。二、就算某一个店铺的流量下降，但是对于多店铺的总流量来说，可以忽略不计，况且增加一个店铺对企业主来说并不会增加太多成本。三、如果真是考虑到竞争，那更应该考虑另外一种情况，那就是内部竞争总好过外部竞争。当你公司下只有一个店铺，而对手却有好几个，你怎么能竞争过人家呢？

The advantage is even more obvious. Even if you do well, baidu love purchasing will not let the search for a product cause the effect of dominating the screen in the same store, but it will be possible in the form of multiple stores. 2、 Even if the traffic of a store decreases, the total traffic of multiple stores can be ignored. Moreover, adding a store will not increase the cost for business owners. 3、 If we really consider competition, we should consider another situation, that is, internal competition is always better than external competition. When there is only one store in your company and there are several competitors, how can you compete with others?