爱采购推广的关键词的匹配方式有哪些？
来源：http://www.jnacg.com 发布时间：2022-03-21 19:03:37 浏览次数：次
推广的关键词的匹配方式有很多种，在这里我们分两个版本给大家介绍 老版分为三种：
There are many ways to match keywords promoted by Baidu. Here we introduce it in two versions. The old version is divided into three types:
一、准匹配： 与关键词字面完全相同的搜索词，但是新出意向地域匹配功能，如果你设置准地域匹配的话，当您设置的关键词中，包含地域词时，位于该地域（按IP地址来判断）的网民搜索除去地域词以外的部分，也可能展现您的推广结果。
1、 Quasi matching: search terms that are literally the same as keywords, but Baidu's new intention of regional matching function. If you set quasi regional matching, when the keywords you set include regional words, netizens located in the region (judged by IP address) may search for parts other than regional words, and may also show your promotion results.
二、短语匹配： 1、精包含：准匹配+完全包含关键字 2、同义包含：准确包含+关键字的插入、颠倒和同义形态 3、核心包含：同义包含+包含关键词核心部分或核心部分的插入、及该关键词插入颠倒形态的短语,并支持同义词匹配
2、 Phrase matching: 1. Fine inclusion: quasi matching + full inclusion of keywords 2. Synonymous inclusion: accurate inclusion + insertion, inversion and synonymous form of keywords 3. Core inclusion: Synonymous inclusion + insertion of the core part or core part of the keyword, and insertion of the keyword into the phrase with inverted form, and support synonym matching
三、广泛匹配： 精匹配+短语匹配+关键词的相关变体形式
3、 Extensive matching: fine matching + phrase matching + relevant variant forms of keywords
以上是老版的匹配模式，下来咱们再来看新版的
The above is the matching mode of the old version. Let's see the new version again
一、精匹配： 虽然同样是精匹配，新版是升级版，同义词和颠倒顺序后也可以匹配到，比老版的更准的匹配更加的智能
1、 Fine matching: although it is also fine matching, the new version is an upgraded version. Synonyms and reverse order can also be matched, which is more accurate and intelligent than the old version
二、短语匹配：
2、 Phrase matching:
三、智能匹配： 1、智能匹配-核心词：同义包含+核心包含。 2、智能匹配：同老版的“广泛匹配”。
3、 Smart matching: 1. Smart matching - core words: Synonymous inclusion + core inclusion. 2. Intelligent matching: the same as the old version of "extensive matching".
The above is the detailed introduction of Jinan Baidu love purchasing agent operation. I hope it will help you If you have any questions, please contact us We will provide you with professional service https://www.jnacg.com
