山东百度爱采购运营代理

1. It is difficult for enterprises to win customers

如今，企业获客难度日益加大，企业运营成本不断提升几乎是每家企业都会面临的难题。究其原因，各行各业市场竞争不断加剧，产品同质化问题日益突出，低价抢占市场情况频现，企业利润空间压缩。同时，激烈的市场竞争环境也导致获取新客户的难度越来越大。在高获客成本和低销售价格的双重挤压下，企业生存环境不断恶化，企业发展难以走上良性循环的轨道。

Nowadays, it is increasingly difficult for enterprises to obtain customers, and the increasing cost of enterprise operation is a problem that almost every enterprise will face. The reason is that the market competition in all walks of life is intensifying, the problem of product homogeneity is increasingly prominent, the situation of low price seizing the market is frequent, and the profit space of enterprises is compressed. At the same time, the fierce market competition environment also makes it more and more difficult to obtain new customers. Under the double pressure of high customer acquisition cost and low sales price, the survival environment of enterprises is deteriorating, and the development of enterprises is difficult to get on the track of a virtuous circle.

2.营销没效果

2. Marketing has no effect

据材料网了解，大部分传统企业主都尝试做过线上推广，但经常会遇到预算难以把控、效果无法保障的情况。不少企业会招聘的网络推广人才进行营销推广，但实施下来才发现，由于企业客户决策时间长的特点影响，2B营销往往无法马上获客。更终出现人才流动性大，导致企业营销推广不稳定的情况。

According to China Materials Network, most traditional business owners have tried to promote online, but often encounter situations where the budget is difficult to control and the effect cannot be guaranteed. Many enterprises will recruit professional network promotion talents for marketing promotion, but after implementation, it is found that due to the characteristics of long decision-making time of enterprise customers, 2B marketing often can not immediately win customers. Finally, there is a large flow of talents, which leads to the instability of enterprise marketing and promotion.

3.推广效率低

3. Low promotion efficiency

企业做线上推广无外乎“提升影响力”和“增加产品销量”两大目的，这需要企业对互联网产品有较为敏锐的嗅觉。及时抓住适合企业推广的互联网产品红利期，可以实现事半功倍的效果。但是传统企业通常接触网络产品环境相对滞后，关于互联网产品的运营经验更是相对匮乏，企业整体的推广效率难以提升。

The online promotion of enterprises is nothing more than "enhancing brand influence" and "increasing product sales", which requires enterprises to have a relatively sharp sense of Internet products. Timely grasp the dividend period of Internet products suitable for enterprise promotion can achieve twice the result with half the effort. However, traditional enterprises usually have relatively lagged contact with the network product environment, and the operation experience of Internet products is relatively scarce. It is difficult to improve the overall promotion efficiency of enterprises.

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