山东百度爱采购运营代理

Whether the merchants who make love to purchase will encounter such problems, it is clear that my love to purchase shop ranks very high, each keyword is basically in the top few, and the exposure of the shop is also very high, but the inquiry is very poor. This may be because our main diagram, parameters and details page are not well prepared. Next, we will introduce the methods to improve conversion.

一、差异化卖点

1、 Differentiated selling points

我们在爱采购代运营的过程当中，经常会问客户一些问题比如您的产品有没有核心卖点或者说差异化卖点。所谓的差异化卖点就是你有别人没有的特色，这些东西放到我们的产品详情页中可以更好地体现出我们的产品优势。

In the process of purchasing and operating on behalf of our customers, we often ask customers some questions, such as whether your products have core selling points or differentiated selling points. The so-called differentiated selling point is that you have features that others don't have. These things can better reflect our product advantages by putting them on our product details page.

二、要和同行做对比

2、 Compare with peers

我们想要把产品卖出去，一方面要写产品的优势，另一方面也要有对比，只有对比才能够体现出我们的价值。

We want to sell our products. On the one hand, we should write the advantages of our products, and on the other hand, we should have comparisons. Only by comparison can we reflect our value.

比如说，我是做金属制品的，那就可以说说我的原材料，和同行有什么区别，设计方面我可以做一些同行做不了的高难度图纸，金属切割的时候有和同行有什么差别等等。这样一对比，客户就知道你和同行的差别，自然而然就知道你的产品好在哪里了。

For example, if I work in metal products, I can talk about the difference between my raw materials and those of my peers. In terms of design, I can make some difficult drawings that my peers can't do, and what is the difference between my metal cutting and those of my peers. In this way, customers will know the difference between you and your peers, and naturally know how good your products are.

三、加入客户案例

3、 Join the customer story

俗话说眼见为实，耳听为虚，我们在做产品详情的时候加入客户案例会让我们的详情页更加鲜活，让你的意向客户看到之后，也会想购买你的产品。

As the saying goes, seeing is believing, hearing is believing. When we do product details, adding customer cases will make our details page more vivid, so that your intended customers will also want to buy your product after seeing it.

四、体现公司实力

4、 Reflect the company's strength

一般B端的客户都非常在乎商家的工厂实力，生产量如何，有没有相关的资质证书，如果我们能够体现出我们的公司实力会让我们更有说服力。比如，我工厂有多大的面积，有多少工人，公司生产力如何，有哪些资质证书，是否有等等，这些放在我们的详情页上可以为我们提高转化助力。

Generally, B-end customers are very concerned about the factory strength, production capacity and relevant qualification certificates of the business. If we can reflect our company strength, it will make us more persuasive. For example, how large the factory is, how many workers are there, how productive the company is, what qualifications it has, whether it has patents, and so on. These on our details page can help us improve transformation.