重复铺货是
济南爱采购平台打击的违规行为，一旦出现产品重复，不仅会被扣分，还会使得曝光与流量锐减，通常只要按照产品的SKU走，就不会有产品重复一说，但也有很多细节需要注意。
Repeated distribution is a key violation that Jinan Baidu Ai Procurement Platform focuses on cracking down on. Once there is a product duplication, not only will points be deducted, but also exposure and traffic will be sharply reduced. Usually, as long as the SKU of the product is followed, there will be no mention of product duplication, but there are also many details that need to be noted.
重复铺货也称信息重复，是指爱采购会员在爱采购平台上发布的商品信息存在重复。即同一个店铺中的商品存在商品信息重复的情况。这里的商品信息重复并非是完全一样的产品信息才叫产品重复，而是：必须在商品的标题、描述、图片、重要属性等方面体现商品的不同，否则将被判定为重复商品。
Repeated distribution, also known as information duplication, refers to the existence of duplicate product information published by Love Procurement members on the Love Procurement platform. There is a situation where the product information in the same store is duplicated. The repeated product information here is not exactly the same product information, but rather: it must reflect the differences in the title, description, images, important attributes, and other aspects of the product, otherwise it will be judged as a duplicate product.
针对这一点，我们需要在产品发布前，利用思维导图或excel等工具，将产品的标题组合，货品描述，主图，详情图，属性等做好充分细分，并进行初步查重工作，将产品重复尽量扼杀在摇篮里。与此同时，还要时时关注爱采购有关产品重复的细则更新。例如：
In response to this, we need to use tools such as mind maps or Excel before product release to fully segment the product's title combination, product description, main image, detail image, attributes, etc., and conduct preliminary duplication checks to try to eliminate product duplication in the cradle. At the same time, it is also necessary to keep an eye on the updates of detailed rules related to product duplication in Love Procurement. For example:
相同的商品通过简单粗暴的更改标题，更改价格、计量单位或供货总量，更改图片顺序，更改图片中商品不同的角度或者背景，更改属性信息，更改图文详情信息算重复铺货。
By simply and roughly changing the title, price, unit of measurement, or total supply of the same product, changing the order of the images, changing the different angles or backgrounds of the products in the images, changing attribute information, and changing the details of the graphics and text, it can be considered as duplicate shipments.
这条规则信息量非常大，需要好好研究，研究透彻了，你就能挖掘出更加丰富的产品SKU，发布更多优质产品，覆盖更多关键词，研究不透，你就掉进重复铺货的陷阱里了。这里就需要大家实时关注官方的细节动态，适时调整。如：
This rule has a lot of information and needs to be studied carefully. If you study it thoroughly, you can discover richer product SKUs, publish more high-quality products, cover more keywords, and if you don't study it thoroughly, you will fall into the trap of repeated distribution. Here, everyone needs to pay real-time attention to official details and make timely adjustments. For example:
更改标题：相同的商品，属性、主图、图文详情以及交易信息均相同或者高度相似，商品的标题通过产品名的罗列、产品别名变化、产品修饰词变化、或堆砌非关键性字段（包括别名、修饰词、字母、符号等），或者重新排列组合标题词语而表现的不同，将被判定为重复商品。
Changing the title: For the same product, if the attributes, main image, graphic details, and transaction information are the same or highly similar, the title of the product will be determined as a duplicate product if it is displayed differently by listing the product name, changing the product alias, modifying the product modifier, or stacking non critical fields (including aliases, modifiers, letters, symbols, etc.), or rearranging and combining the title words.
更改价格、计量单位或供货总量：相同的商品，标题、属性、主图、图文详情高度相似或相同，通过更改价格、计量单位和供货总量发布的信息，将被判定为重复商品。
Changing the price, measurement unit, or total supply quantity: If the title, attributes, main image, and graphic details of the same product are highly similar or the same, the information published by changing the price, measurement unit, and total supply quantity will be judged as duplicate products.
更改图片顺序：相同的商品，主图和图片相同，变换主图或图片顺序而表现不同，商品的标题、属性、图文详情均高度相似或相同，将被判定为重复商品。
Changing the order of images: For the same product, if the main image and image are the same, but if the main image or image order is changed and the appearance is different, the title, attributes, and graphic details of the product are highly similar or the same, it will be judged as a duplicate product.
更改图片中商品不同的角度或者背景：相同的商品，主图和图文详情图片中的商品相同，以商品正面、侧面等不同的角度，或者变换商品的背景、场景，分别发布在两个不同的商品里，商品的标题、属性、图文详情均高度相似或相同，将被判定为重复商品。
Changing the different angles or backgrounds of the products in the image: For the same product, the main image and graphic details of the product in the image are the same, with different angles such as the front and side of the product, or changing the background and scene of the product, they will be published in two different products. If the title, attributes, and graphic details of the product are highly similar or the same, it will be judged as a duplicate product.
更改属性信息：相同的商品，标题、主图、图文详情高度相似或相同，在属性中添加不同的文字、数字、字母、符号等内容而表现不同或者对属性信息进行排列组合、或拆分信息发布，将被判定为重复商品。
Changing attribute information: For the same product, if the title, main image, and graphic details are highly similar or the same, adding different text, numbers, letters, symbols, etc. to the attributes to display different information, arranging and combining attribute information, or splitting information for publication, it will be judged as a duplicate product.
更改图文详情信息：相同的商品，标题、主图、属性高度相似或相同，在图文详情中添加不同的文字、数字、字母、符号、图片等内容而表现不同或者对图文信息重新进行排列组合、或拆分信息发布，图文详情除了无效的文字、数字、字母、符号、图片等，其余信息有一定或者较高的相似度，将被判定为重复商品。
Change image and text details information: For the same product, if the title, main image, and attributes are highly similar or the same, add different text, numbers, letters, symbols, images, and other content to the image and text details to show differences, or rearrange and combine the image and text information, or split the information for publication. In addition to invalid text, numbers, letters, symbols, images, and other information, the image and text details have a certain or high degree of similarity, Will be judged as a duplicate product.
这些官方实时更新的细节条款一定要注意，随着货品的不断丰富，平台的规则也在不断细化，作为爱采购运营者，我们要实时跟进官方的新动态，与时俱进。切记：爱采购已经进入精细化运营时代了，简单粗暴的海量发布已经过时了！更多相关内容就来我们网站
https://www.jnacg.com咨询吧！
We must pay attention to the detailed terms of these official real-time updates. As the products continue to enrich, the platform's rules are also constantly refined. As a love procurement operator, we need to keep up with the latest official updates and keep up with the times. Remember: Baidu Love Procurement has entered the era of refined operations, and simple and rough massive releases are outdated! For more related content, come to our website https://www.jnacg.com Consult!
