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爱采购店铺的分值如何有效提升

来源:http://www.jnacg.com 发布时间:2023-04-17 10:04:50 浏览次数:

在爱采购当中,店铺综合得分是一项非常重要的数据,不同的得分,反映了店铺运营水平的高低。爱采购店铺分由6项因素共同组成,分别是:1、服务能力;2、商品能力;3、商家能力;4、运营能力;5、交易能力;6、违规行为。接下来,济南爱采购代运营小编就把这六项因素分解,详细阐述各项因素怎么得分。
In Love Procurement, the comprehensive score of a store is a very important data, and different scores reflect the level of store operation. Love procurement stores are composed of six factors, namely: 1. Service capability; 2. Product capability; 3. Merchant capabilities; 4. Operational capability; 5. Trading ability; 6. Violations. Next, the editor of Jinan Baidu Ai Procurement Agency Operations will decompose these six factors and elaborate on how to score each factor in detail.
一、服务能力。包含咨询体验(表单询盘24H响应率)、咨询体验(IM3分钟响应率)、商品体验(品质退款率)、物流体验(发货履约率)、售后体验(退款时长)、纠纷率。
1、 Service capability. Including consultation experience (24-hour response rate for form inquiries), consultation experience (IM3 minute response rate), product experience (quality refund rate), logistics experience (delivery fulfillment rate), after-sales experience (refund duration), and dispute rate.
得分秘诀。①在线消息反应能力、爱采购卖家版消息回复、电话助手(回拨)、在线表单留言回复以及平台分发的线索及时处理,这些消息建议在半小时之内完成回复。②有真实交易的,尽快帮客户发货,填写真实的运单号,并且尽可能不要产生退款和纠纷。
Scoring secret. ① Online message response ability, love purchasing seller version message response, telephone assistant (callback), online form message response, and timely handling of clues distributed by the platform. It is recommended to complete the response within half an hour for these messages If there are real transactions, please help the customer ship the goods as soon as possible, fill in the real waybill number, and try to avoid refunds and disputes as much as possible.
二、商品能力。包含:3星及以上商品占比;4星及以上商品占比;主推商品主图视频占比。
2、 Product capability. Including: proportion of products with 3 stars or above; The proportion of products with 4 stars or above; The proportion of main product images and videos.
得分秘诀。①所有商品星级在4星及以上;②10个主推商品,设置10个不同的视频。
Scoring secret. ① All products have a star rating of 4 stars or above; ② 10 main products, set up 10 different videos.
济南爱采购代运营
三、商家能力。包含:商家真实性认证、商家深度认证、在线交易买家保障、特色服务保障。
3、 Merchant capabilities. Including: merchant authenticity authentication, merchant deep authentication, online transaction buyer protection, and characteristic service protection.
得分秘诀。①商家真实性认证必须完成;②在线交易功能必须开通;③缴纳店铺保证金;④动用“钞能力”,开通实力工厂或者实力供应商等。
Scoring secret. ① Merchant authenticity authentication must be completed; ② The online transaction function must be enabled; ③ Pay store deposit; ④ Utilize "cash capabilities" to open strong factories or suppliers.
四、运营能力。包含:店龄;问答数;开通视频营销;优质视频数。
4、 Operational capability. Including: store age; Number of professional questions and answers; Activate video marketing; Number of high-quality videos.
1:店龄。主要是指会员开通年限。这个是比较固定的,老店铺的分值更高一些。
1: Store age. Mainly refers to the number of years a member has been activated. This is relatively fixed, and the score for old stores is higher.
2:问答数。一个月只需要1条,就可以得满相应分值,非常简单,按照要求发布问答,如果审核有问题,就按照要求修改,一次多发几条。
2: Number of professional questions and answers. You only need one item per month to get the corresponding score. It's very simple. Publish Q&A according to the requirements, and if there are any issues with the review, modify them according to the requirements, and send several more items at a time.
3:开通视频营销。这个是很多小伙伴不想操作的,因为需要绑定百家号。其实这个真的也不复杂,有百家号的,直接绑定百家号,没有百家号的,先注册一个百家号,选择企业认证,上传相应的认证资料,再绑定,这个分值就有了,并且是性的。
3: Activate video marketing. This is something many friends do not want to operate because it requires binding to a Baijia account. In fact, this is really not complicated. If you have a Baijia account, you can directly bind it to it. If you don't have a Baijia account, first register a Baijia account, select enterprise certification, upload the corresponding certification information, and then bind it. This score is obtained and is permanent.
4:优质视频数。一个月只需要提交一条及以上视频,并且审核通过,这个分值就到手了。
4: Number of high-quality videos. Only one or more videos need to be submitted and approved within a month, and this score will be obtained.
五、交易能力。包含:订单数、销售额。得分秘诀:如果没有真实客户在爱采购下单,可以引导客户在爱采购下单,或者人为补单,金额100元左右即可。
5、 Trading ability. Including: number of orders and sales revenue. Scoring secret: If there are no real customers placing orders in Aigou, you can guide them to place orders in Aigou or manually supplement orders, with an amount of around 100 yuan.
六、平台管控。包含:重复铺货。重复商品定义:重复商品是指同一个店铺下商品信息完全相同、或者商品的主要信息完全相同或高度相似、或者其他符合以下标准的有一定程度的相似的商品。
6、 Platform control. Including: duplicate distribution. Definition of duplicate products: Duplicate products refer to products in the same store that have identical product information, identical or highly similar main information, or other products that meet the following standards and have a certain degree of similarity.
对于不同的商品,必须在商品的标题、描述、图片、重要属性等方面体现商品的不同,否则将被判定为重复商品。主要就是不要重复发品,商品重复度高,很大概率会导致店铺扣分并且降权。更多相关内容就来我们网站https://www.jnacg.com咨询吧!
For different products, it is necessary to reflect the differences in product titles, descriptions, images, important attributes, etc. Otherwise, it will be judged as duplicate products. The main thing is not to send out products repeatedly, as the high repetition rate of products will likely lead to store deduction and weight reduction. For more related content, come to our website https://www.jnacg.com Consult!