爱采购代运营做排名,首要考虑的就是产品标题,标题中不仅要包含关键词,还有很多门道,如果你踩线了,可能就会被判定为低质产品。那么如何用标题提升爱采购排名?
济南爱采购代运营公司为您讲解:
When ranking on behalf of procurement and operation, the primary consideration is the product title. The title should not only include keywords, but also many tricks. If you step on the line, you may be judged as a low-quality product. So how to use titles to improve the ranking of Love Procurement? Jinan Baidu Ai Procurement Agency Operations Company will explain to you:
1.标题里面不要出现不同的地区词。
1. Do not use different regional words in the title.
一个产品标题中可以出现地区词,但是不能出现不同地区的地名,比如又写浙江,有些江苏,这样就不行。这样重复出现地区词,或者出现不同地区的词,都会形成关键词堆砌。
Regional terms can appear in a product title, but place names from different regions cannot appear, such as Zhejiang or Jiangsu, which is not feasible. Repeated occurrences of regional words or words from different regions will result in keyword stacking.
2.标题里面不要有公司名称
2. Do not include the company name in the title
标题中可以有简称,或者公司名,但是不要出现公司全称,这样做不但无意义,而且也会影响爱采购的产品排名。
The title can include abbreviations or company brand names, but do not include the full name of the company. This is not only meaningless, but also affects the ranking of products that love to purchase.
3.标题中建议有型号,但是要注意型号不要形成堆砌
3. It is recommended to include the model in the title, but be careful not to form a stack of models
标题应该对应产品来写关键词,可以放产品型号,易于消费者进行区别,但是不能放不同的型号,这样会形成关键词堆砌,造成爱采购排名下降。如果你一个产品里面有多个型号,建议你一个型号上传一个产品链接。
The title should correspond to the product and write keywords, which can include product models for easy differentiation by consumers. However, different models cannot be included, as this will create a keyword pile and cause a decrease in the ranking of Love Purchasing. If you have multiple models in a product, it is recommended to upload a product link for each model.
4.标题中不要出现关键词堆砌,就是一个标题不要不断重复同一个关键词,或者一个标题中出现2个以上产品关键词
4. Do not pile up keywords in the title, that is, do not repeatedly repeat the same keyword in one title, or have more than 2 product keywords in one title
标题中放一个主要关键词就可以了,顶多再放2个相关关键词。切忌标题中重复出现相同的关键词,或者标题中出现不同名称的产品关键词。同样这样做会影响爱采购的产品排名。
Just put one main keyword in the title, and at most add two related keywords. Do not repeat the same keywords in the title, or include product keywords with different names in the title. Doing the same will affect the ranking of products that love purchasing.
5.标题中描述产品的卖点
5. Describe the selling points of the product in the title
标题中可以写一下关于产品卖点的词汇,以及产品属性的词汇,这样有利于消费者选择自己喜欢的产品。
The title can include vocabulary about product selling points and product attributes, which is beneficial for consumers to choose their favorite products.
6.标题中不要放电话、手机、微信、QQ等联系方式
6. Do not include contact information such as phone number, mobile phone, WeChat, QQ, etc. in the title
很多老板喜欢在标题、主图中把电话等联系方式放上去,这样方便消费者联系我们,但是这样做是触发了平台的禁忌。平台认为用户只有看到好的产品,然后才会想要联系你,因此如果盲目地在标题中写上联系方式,就是一种牛皮癣的行为,是会影响产品排名的。
Many bosses like to include contact information such as phone numbers in the title and main image, which is convenient for consumers to contact us. However, doing so triggers taboos on the platform. The platform believes that users only want to contact you after seeing good products. Therefore, blindly writing contact information in the title is a form of psoriasis and can affect product ranking.
写好爱采购标题,我这边也给出一个标题公式,方便你对应去写:
Write the title of Love Procurement well, and I will also provide a title formula for you to write accordingly:
爱采购标题=名+地区+属性/卖点+产品关键词
Love procurement title=brand name+region+attributes/selling points+product keywords
You can refer to the content explained above as a suggestion. We hope it can provide you with effective assistance. For more information, please come to our website https://www.jnacg.com Consult!