济南爱采购运营:如何把爱采购做的更有效果?
来源:http://www.jnacg.com 发布时间:2024-08-01 19:08:29 浏览次数:次
1,爱采购标题
1. Love purchasing title
其实大部分爱采购的流量来自于百度搜索页面,并不是站内流量。百度搜索流量分为固定展位以及收录产品和收录专业问答,主要流量还是来自于移动端口,很多人只想着去做大词排名,但实际客户搜索主要是长尾词,就和竞价一样去拓词就可以了,主要关键词和信息前置,多角度去发爱采购标题。
In fact, most of the traffic that loves to purchase comes from Baidu search pages, not internal traffic. Baidu search traffic is divided into fixed booths, indexed products, and indexed professional Q&A. The main traffic still comes from mobile ports. Many people only want to do big keyword rankings, but in reality, customer searches are mainly long tail keywords, just like bidding to expand keywords. The main keywords and information should be prioritized, and love purchase titles should be posted from multiple perspectives.
2,多发足量
2. Multiple and sufficient doses
推荐可以把产品关键词整理成一个表格,排着顺序去发,一定要多发,多去拓词,都说现在爱采购讲究产品质量不用多发,但实践下来多发的就是流量多有效果,把素材以及内部属性模版整理好了发起来也蛮快的,多发一个也就多一个展现机会。注意不要重复铺货,
It is recommended to organize product keywords into a table and publish them in order. It is necessary to publish more and expand the keywords. It is said that nowadays, when people love to purchase and pay attention to product quality, they do not need to publish more. However, in practice, publishing more is more effective in terms of traffic. After organizing the materials and internal attribute templates, it is also quite fast to publish them. Publishing one more will provide an additional opportunity for display. Be careful not to repeat the distribution of goods,
3,发货地区
3. Shipping region
如果是做全国市场的话一定要注意发货地区,因为每个ip的展现其实是不一样的,一般会优先展示当地比较近的优质店铺产品,其判定依据就是发货地址,其次这样做的话还能提升一定的转化率,毕竟买东西都喜欢买离得近的,运费低整体价格低售后也比较方便到货也快,先把客户引进来,后边在考虑转化的问题。
If you are targeting the national market, you must pay attention to the shipping region, as the display of each IP is actually different. Generally, high-quality store products that are closer to the local area will be prioritized based on the shipping address. Secondly, doing so can also increase the conversion rate to a certain extent. After all, people like to buy things that are closer together, with low shipping costs, overall low prices, and convenient after-sales service. We should first introduce customers and consider conversion later.
4,持续补单
4. Continuously supplementing orders
补单目前来说是非常重要的,可以选择大额补单以及少额多补两种方式,大部分人达到交易2,3是没有问题的,流量会有一个明显的上升,毕竟你补单多少百度也能赚点,相对于花点钱买流量了。注意补单尽量去打造几款爆品,不要补的过于分散了。
Supplementing orders is currently very important, and there are two ways to choose from: large amount replenishment and small amount replenishment. Most people can reach transaction 2 or 3 without any problem, and there will be a significant increase in traffic. After all, Baidu can earn some profit by supplementing orders, compared to spending some money to buy traffic. Pay attention to creating a few popular products as much as possible when adding orders, and do not add them too scattered.
5,文章营销
5. Article Marketing
多写一些用户关注的优质专业问答内容,比如产品的使用方式,出现故障如何维修等实质性的干货,分发到搜索,绑定上你的产品,增加额外的曝光,且能获得潜在客户的咨询。
Write more high-quality professional Q&A content that users are interested in, such as how to use the product, how to repair it in case of malfunctions, and other substantial knowledge. Distribute it to search engines, link it to your product, increase additional exposure, and obtain consultation from potential customers.