山东百度爱采购运营代理

为什么需要优化爱采购平台产品信息呢？因为可以提升产品信息在搜索引擎中的排名，增加产品信息的点击率，提高询盘数量，达成更多的订单！

Why is it necessary to optimize the product information on the Love Procurement Platform? Because it can improve the ranking of product information in search engines, increase the click through rate of product information, increase the number of inquiries, and achieve more orders!

下面来看下该怎样从5个维度优化产品信息。

Let's take a look at how to optimize product information from five dimensions.

1、标题关键词

1. Title keywords

关键词挖掘需要更加准确细分，核心词、长尾词（用途、领域、规格……），越详细越好。标题需要更加规范、字数控制、关键词不叠加、不出现怪异字符、不使用疑问句型、标题通顺易懂。

Keyword mining requires more accurate segmentation, with core words and long tail words (purpose, field, specification, etc.), the more detailed the better. The title needs to be more standardized, word count controlled, keywords should not overlap, strange characters should not appear, interrogative sentence patterns should not be used, and the title should be smooth and easy to understand.

2、产品参数

2. Product parameters

规范的产品参数，需注意以下几个方面：

Standardized product parameters should pay attention to the following aspects:

①产品参数与该商品相符；参数项与参数值匹配；参数项均真实，无夸大。

① The product parameters are consistent with the product; Parameter items match parameter values; All parameter items are true and not exaggerated.

②参数项及参数值≥10个

② Parameter items and values ≥ 10

③不放无效参数，起订量、供货总量、价格、发货期限均不属于参数，不能放在基本参数中。

③ Do not include invalid parameters, such as minimum order quantity, total supply quantity, price, and delivery deadline, which are not considered parameters and cannot be included in the basic parameters.

3、产品图片

3. Product images

规范的产品图片，需注意以下几个方面：

Standardized product images should pay attention to the following aspects:

①统一特点。相关性：图片与产品相关。规范性：统一拍照、统一规格、统一展示风格、统一模板。卖点突出：突出产品卖点、做出差异性。

① Unified characteristics. Relevance: The image is related to the product. Normalization: unified photography, unified specifications, unified display style and unified template. Highlight selling points: Highlight product selling points and create differentiation.

②尺寸与比例。尺寸750*750以上，比例为正方形，确保图片清晰度高，保证买家可以看清楚细节。

② Size and proportion. Size 750 * 750 or above, with a square proportion to ensure high image clarity and allow buyers to see details clearly.

③产品主体。主体突出，产品居中，图片清晰，无浏览干扰（水印不可遮挡产品），突出产品主体为佳更清楚展现产品。

③ Product subject. Highlight the main body, center the product, clear images, no browsing interference (watermark cannot cover the product), and highlight the main body of the product for a clearer display of the product.

④背景颜色。建议浅色背景图，不宜太花哨，能够更好的衬托出产品，让产品更清晰。

④ Background color. Suggest a light background image that is not too flashy, as it can better highlight the product and make it clearer.

⑤图片张数。3张以上图片且不得重复，包含产品图片以及细节图，多方位展示产品图片、让买家能够多维度了解产品图片。

⑤ Number of pictures. Three or more images must not be repeated, including product images and detailed images, displaying product images from multiple perspectives and allowing buyers to understand product images from multiple dimensions.

4、产品价格

4. Product price

规范的产品价格，需注意以下几个方面：

Standardized product prices should pay attention to the following aspects:

①标明产品价格不可为0，不可面议。

① The product price cannot be set to 0 and cannot be negotiated face-to-face.

②产品价格真实。

② The product price is genuine.

③产品价格合理。

③ The product price is reasonable.

5、产品详情

5. Product Details

规范的产品详情，需注意以下几个方面：

For standardized product details, attention should be paid to the following aspects:

①图文结合，产品详情提供图文并茂的商品信息，包括产品内容、产品特点、优势、使用场景、产品细节等。

① Combining graphics and text, product details provide product information with both graphics and text, including product content, product features, advantages, usage scenarios, product details, etc.

②突出卖点，突出产品卖点、公司实力、产品细节，细节给买家消费感官体验。

② Highlight selling points, highlight product selling points, company strength, product details, and provide buyers with sensory experience through details.

③多方面，利用特点、功能、好处、公司实力、售后服务等多方面描述产品信息。

③ Describe product information from multiple aspects, including features, functions, benefits, company strength, and after-sales service.