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济南企业百度爱采购应用攻略:开启线上贸易新征程

来源:http://www.jnacg.com 发布时间:2025-04-02 18:04:53 浏览次数:

平台赋能:百度爱采购的独特优势

Platform Empowerment: The Unique Advantage of Baidu AiGou

百度爱采购是百度旗下的 B2B 垂直搜索引擎,依托百度每天数十亿次的搜索流量,能够将企业的产品和服务精准推送给潜在客户。平台拥有丰富的商品种类和优质的供应商资源,采购商可通过关键词搜索,快速找到所需商品,并直接与供应商沟通。

Baidu AiGou is a B2B vertical search engine under Baidu, which relies on Baidu's billions of daily search traffic to accurately push the company's products and services to potential customers. The platform has a rich variety of products and high-quality supplier resources. Buyers can quickly find the desired products through keyword search and communicate directly with suppliers.

为保障交易的安全性与可靠性,百度爱采购引入了实地验厂、深度验厂等认证服务,对供应商的资质和生产能力进行严格审核,确保企业信息真实可靠。此外,信用评级机制会对供应商的交易行为进行评估,采购商可据此选择优质合作伙伴,降低采购风险。

To ensure the security and reliability of transactions, Baidu AiGou has introduced certification services such as on-site factory inspections and in-depth factory inspections to rigorously review the qualifications and production capabilities of suppliers, ensuring the authenticity and reliability of enterprise information. In addition, the credit rating mechanism evaluates the transaction behavior of suppliers, and purchasers can choose high-quality partners based on this to reduce procurement risks.

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济南企业的成功实践:线上贸易结硕果

Successful practice of Jinan enterprises: fruitful results of online trade

制造业:突破地域限制,拓展市场版图

Manufacturing industry: Breaking through geographical limitations and expanding market territory

济南作为制造业强市,众多机械制造企业借助百度爱采购实现了业务的飞跃。某机械设备制造企业,入驻百度爱采购前,业务范围主要集中在省内,市场拓展面临瓶颈。入驻后,借助平台的流量优势,企业产品信息迅速覆盖全国市场。通过优化产品详情页,突出产品的性能、优势和应用案例,企业收获了大量询盘。数据显示,入驻半年内,企业销售额同比增长 45%,新客户数量增加了 40%,成功打破地域限制,在全国市场站稳脚跟。

Jinan, as a strong manufacturing city, has seen numerous mechanical manufacturing enterprises achieve a leap in business through Baidu AiGou. A certain mechanical equipment manufacturing enterprise, before joining Baidu Ai Procurement, mainly focused on its business within the province, and faced bottlenecks in market expansion. After settling in, leveraging the platform's traffic advantage, the company's product information quickly covers the national market. By optimizing the product detail page, highlighting the performance, advantages, and application cases of the product, the company has received a large number of inquiries. Data shows that within six months of settling in, the company's sales increased by 45% year-on-year, and the number of new customers increased by 40%, successfully breaking geographical restrictions and establishing a foothold in the national market.

建材行业:精准获客,降低营销成本

Building materials industry: precise customer acquisition, reducing marketing costs

建材行业竞争激烈,获客成本高。济南某建材企业入驻百度爱采购后,通过平台的关键词匹配功能,将产品信息精准推送给有需求的采购商。以往,企业通过传统营销方式获取客户,成本高且效果不佳。现在,借助百度爱采购,企业不仅降低了营销成本,客户转化率也大幅提升。据统计,自入驻以来,企业营销成本降低了 35%,客户转化率提升了 30%,实现了降本增效的目标。

The competition in the building materials industry is fierce, and the cost of acquiring customers is high. After a building materials enterprise in Jinan joined Baidu AiGou, it accurately pushed product information to buyers in need through the platform's keyword matching function. In the past, enterprises obtained customers through traditional marketing methods, which were costly and ineffective. Now, with the help of Baidu AiGou, enterprises have not only reduced marketing costs, but also significantly increased customer conversion rates. According to statistics, since joining, the company's marketing costs have decreased by 35%, customer conversion rates have increased by 30%, and the goal of reducing costs and increasing efficiency has been achieved.

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