山东百度爱采购运营代理

一、为什么选择百度爱采购？

1、 Why choose Baidu AiGou?

百度爱采购就像一个永不落幕的线上展会，企业在这里展示产品，采购商通过百度搜索就能找到你。对于济南的制造企业来说，它有三个明显优势：

Baidu Love Procurement is like an endless online exhibition, where companies showcase their products and buyers can find you through Baidu search. For manufacturing enterprises in Jinan, it has three obvious advantages:

流量大：每天有数百万用户在百度搜索产品信息，你的产品可能直接出现在搜索结果首页。

High traffic: Millions of users search for product information on Baidu every day, and your product may appear directly on the homepage of search results.

成本低：相比线下展会或付费推广，入驻百度爱采购的基础费用几乎可以忽略不计。

Low cost: Compared to offline exhibitions or paid promotions, the basic cost of joining Baidu Love Procurement can be almost negligible.

信任度高：百度作为老牌搜索引擎，用户对其展示的信息天然有信任感。

High trustworthiness: As an old search engine, Baidu naturally has a sense of trust in the information it displays.

二、入驻前的三个关键准备

2、 Three key preparations before settling in

注册与认证

Registration and Certification

用营业执照注册百度账号后，需要完成企业认证。认证时要注意：

After registering a Baidu account with a business license, it is necessary to complete enterprise authentication. Attention should be paid to:

上传清晰的营业执照照片，确保信息与实际一致

Upload clear photos of the business license to ensure that the information matches the actual situation

填写正确的联系人及联系方式，方便采购商联系

Fill in the correct contact person and contact information to facilitate communication with the purchaser

选择与主营业务匹配的行业分类，比如 “机械制造” 或 “电子元件”

Choose an industry category that matches the main business, such as "mechanical manufacturing" or "electronic components"

产品信息梳理

Product information sorting

把要上架的产品按类别整理好，每个产品需要准备：

Organize the products to be listed by category, and prepare the following for each product:

高清产品图片（建议 5 张以上，展示不同角度和细节）

High definition product images (recommended 5 or more, displaying different angles and details)

详细参数（尺寸、材质、认证标准等）

Detailed parameters (size, material, certification standards, etc.)

卖点描述（与同类产品相比的优势，比如 “耐磨 30%” 或 “支持定制”）

Selling point description (advantages compared to similar products, such as "30% wear resistance" or "support for customization")

关键词规划

Keyword planning

想想采购商可能搜索的关键词，比如 “济南工业轴承” 或 “山东不锈钢法兰”。可以借助百度关键词规划师工具，找出搜索量高、竞争小的长尾词。

Think about the keywords that buyers may search for, such as "Jinan Industrial Bearings" or "Shandong Stainless Steel Flanges". You can use Baidu Keyword Planner tool to find long tail keywords with high search volume and low competition.

三、上架产品的五个优化技巧

3、 Five optimization techniques for listing products

标题要精准

The title should be precise

标题里包含核心关键词和产品特点，比如 “济南厂家直销 304 不锈钢法兰 耐高压耐腐蚀”。避免堆砌关键词，保持语句通顺。

The title contains core keywords and product features, such as "Jinan manufacturer direct sales of 304 stainless steel flange resistant to high pressure and corrosion". Avoid piling up keywords and maintain sentence fluency.

详情页要专业

The details page should be professional

详情页就像产品的简历，要让采购商快速了解：

The details page is like a product resume, to enable buyers to quickly understand:

产品用途（比如 “用于石油管道连接”）

Product usage (such as "for connecting oil pipelines")

生产工艺（比如 “数控车床精密加工”）

Production process (such as "CNC lathe precision machining")

售后服务（比如 “质保一年，24 小时响应”）

After sales service (such as "one-year warranty, 24-hour response")

可以用表格对比不同型号参数，用视频展示生产过程。

Tables can be used to compare parameters of different models, and videos can be used to demonstrate the production process.

价格策略要灵活

Price strategy should be flexible

根据采购量设置阶梯价格，比如 “1-10 件 100 元 / 件，11-100 件 90 元 / 件”，吸引不同需求的采购商。

Set tiered prices based on procurement volume, such as "100 yuan/piece for 1-10 items, 90 yuan/piece for 11-100 items", to attract buyers with different needs.

在线沟通要及时

Online communication should be timely

开通百度爱采购的在线客服功能，设置自动回复：“您好，欢迎咨询！我们是济南专业生产 XX 产品的厂家，有什么可以帮您？” 确保工作日 8 小时内有人回复。

Open the online customer service function of Baidu AiGou and set up an automatic reply: "Hello, welcome to inquire! We are a professional manufacturer of XX products in Jinan. How can we help you?" Ensure that someone responds within 8 hours on weekdays.

数据监测要跟进

Data monitoring needs to be followed up

每周查看百度爱采购后台的 “数据中心”，重点关注：

Check the "Data Center" of Baidu AiGou backend every week, with a focus on:

曝光量（产品被搜索到的次数）

Exposure (the number of times a product is searched)

点击量（用户点击进入详情页的次数）

Click through rate (the number of times a user clicks to enter the details page)

咨询量（用户发起咨询的次数）

Consultation volume (number of times users initiate consultations)

根据数据调整关键词和产品信息。

Adjust keywords and product information based on data.

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