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济南百度爱采购:中小企业百度爱采购店铺运营指南

来源:http://www.jnacg.com 发布时间:2025-08-24 16:08:35 浏览次数:

  以下是为中小企业营销负责人量身定制的百度爱采购店铺运营指南,结合真实案例与生活化类比,助您快速掌握低成本获客技巧:

  The following is a customized Baidu AiGou store operation guide for marketing managers of small and medium-sized enterprises, combined with real cases and real-life analogies, to help you quickly master low-cost customer acquisition skills:

  一、爱采购——开了家“线上批发超市”

  1、 Love Purchasing - Opened an "Online Wholesale Supermarket"

  想象你经营一家食品调料厂,传统销售是业务员挨家跑餐馆(10家成交1家)。而百度爱采购相当于:在批发市场黄金位置开个门店(百度搜索首页),挂上亮眼招牌(店铺装修),等采购商主动上门(精准流量)

  Imagine you run a food seasoning factory, where traditional sales involve salespeople going door-to-door to restaurants (10 transactions per restaurant). And Baidu AiGou is equivalent to opening a store in the prime location of the wholesale market (Baidu search homepage), hanging a eye-catching sign (store decoration), and waiting for the purchaser to come to the store proactively (precise traffic)

  案例:义乌小商品商邓老板入驻后,用AI工具生成多语种产品视频,韩国客户搜索“派对装饰灯”时看到店铺,首单拿下50万订单

  Case: After Mr. Deng, a small commodity merchant from Yiwu, settled in, he used AI tools to generate multilingual product videos. Korean customers searched for "party decoration lights" and saw the store, which won 500000 orders for the first time

  二、开店三步曲:装修、上货、迎客

  2、 Three steps to opening a store: decoration, stocking, and welcoming customers

  1.店铺装修——别让客户觉得是“路边摊”门面(LOGO/横幅):高清工厂实拍图+“10年出口大厂”标签,比纯文字信任度高3倍货架(产品分类):按采购场景分类,如“螺蛳粉调料”下设【餐饮批供】【电商定制】子类,方便客户精准选品反面教材:所有产品堆在“其他”类目,就像超市把牙膏和牛排放同一货架2.产品上架——学会给商品“贴标签”标题公式:“核心词+痛点+参数”?普通标题:“辣椒酱”?爆款标题:“餐饮专用辣椒酱1kg装低盐防腐3箱包邮”(点击率↑230%)

  1. Shop decoration - don't let customers think it is the "roadside stall" facade (LOGO/banner): high-definition factory photos+"10-year export factory" label, which is three times more trustworthy than plain text shelves (product classification): classified by procurement scenarios, such as "Luosifen seasoning", which has a sub category of [catering approval] [e-commerce customization], to facilitate customers to select products precisely. Negative teaching materials: all products are stacked in the "other" category, just like supermarkets put toothpaste and steak on the same shelf. 2. Product shelves - learn to "label" the goods with the title formula: "core words+pain points+parameters"? Common title: "Chili Sauce"? Hot topic title: "1kg low salt preservative 3 bags of chili sauce for catering" (click through rate ↑ 230%)

  图片避坑:主图带包装展示(客户要看实物)细节图拍配料表(餐饮商关注添加剂)禁用网络盗图(百度会降权!)3.智能迎客——24小时“AI售货员”场景:凌晨3点菲律宾客户咨询解法:开通“工厂数字人”自动回复:“支持英/韩/日语询价,报价单10秒生成”(义乌商家实测询盘转化率↑35%)

  Image avoidance: Main image with packaging display (customers want to see the actual product) Detail image with ingredient list (catering merchants pay attention to additives) Prohibit online image theft (Baidu will lower its authority!) 3. Intelligent customer reception -24-hour "AI salesperson" scene: 3am Philippine customer consultation solution: Enable "factory digital person" automatic reply: "Support English/Korean/Japanese inquiry, quotation generated in 10 seconds" (Yiwu merchants' actual inquiry conversion rate increased by 35%)微信图片_20211029172702

  三、让流量翻倍的AI神器(免费用!)

  3、 AI artifact that doubles traffic (free to use!)

  1.关键词挖掘机——偷听采购商心思工具:寻源宝操作:输入“工业风扇”→发现长尾词“食品厂防潮落地扇”(竞争小/转化高)效果:佛山工厂靠此词周询盘量从3条涨到17条

  1. Keyword excavator - eavesdropping on buyers' thoughts tool: Zhaoyuanbao operation: enter "industrial fan" → discover long tail keyword "food factory moisture-proof floor fan" (low competition/high conversion) Effect: Foshan factory relies on this keyword to increase weekly inquiry volume from 3 to 17

  2.爆款内容生成器——1分钟造100条文案工具:AI商品助手操作:输入:“不锈钢螺丝防生锈出口标准”输出:图文详情页+视频脚本(自动强调盐雾测试数据)成本对比:外包设计500元/款→AI生成0元3.流量加速器——薅百度百亿流量羊毛新店福利:前5个月免会员费+搜索加权(排名提升50%)案例:汕尾新能源公司靠免费流量扶持,首月获23家外贸客户

  2. Explosive Content Generator - Produce 100 Copywriting in 1 Minute Tool: AI Product Assistant Operation: Input: "Stainless Steel Screw Anti Rust Export Standard" Output: Graphic Details Page+Video Script (Automatically Emphasize Salt Spray Test Data) Cost Comparison: Outsourced Design 500 yuan/model → AI Generation 0 yuan 3. Traffic Accelerator - Plucking Baidu's Billion Traffic Wool New Store Welfare: Free membership fee for the first 5 months+search weighting (ranking increased by 50%) Case: Shanwei New Energy Company received 23 foreign trade customers in the first month with free traffic support

  四、避坑指南:别让这些错误赶跑客户

  4、 Avoiding pitfalls guide: Don't let these mistakes drive away customers

  行动清单:3周从小白到爆单1.第一周:开店领“破浪计划”免3-5个月会员费(单独沟通申请)上传10款核心产品(主图+参数齐全)2.第二周:引客用“寻源宝”找5个长尾词发起促销:“评论送样品”3.第三周:裂变将询盘客户导入企业微信每月推送AI生成的行业白皮书(如《2025餐饮调料采购趋势》)?核心心法:把爱采购当成“线上销售经理”——你给它产品资料(完善信息)它给你带回订单(精准流量)用AI工具放大产能(降本增效)

  Action Checklist: From novice to explosive order in 3 weeks. 1. First week: Open a store and receive the "Breakthrough Plan" to waive 3-5 months of membership fees (separate communication application). Upload 10 core products (main image+complete parameters). 2. Second week: Attract customers and use "Xunyuanbao" to find 5 long tail keywords for promotion: "Comment and send samples". 3. Third week: Fission will import inquiry customers into enterprise WeChat and push AI generated industry white papers every month (such as "2025 Catering Seasoning Procurement Trends")? Core method: Treat Love Purchasing as an "online sales manager" - you provide it with product information (complete information), it brings back orders (accurate traffic), and uses AI tools to increase production capacity (reduce costs and increase efficiency)

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